The document discusses key principles for designing online courses with clarity. It emphasizes that visual elements should enhance learning without distraction, and that a balance of simplicity and complexity is important. Objectives and assessments should be clear from the start and closely linked. Guidelines must be clear but not overwhelming, and instructions should be tested for understanding to catch misunderstandings early. While various learning paths may be allowed, the overall route and goal should remain clear. Simplicity is important over flashy elements.