The document provides an overview of design basics and principles for web design. It discusses how good design is functional, useful, intuitive, well-thought out, user-oriented, engaging, simple, efficient, long-lasting, aesthetic and unobtrusive. It provides tips for evaluating a website or app from a user perspective such as checking layout, consistency, clarity of new elements, ability to recover from errors, logical grouping of content, readability, emphasis of elements, use of space and getting feedback from others. It also discusses using personas to represent target users and lists resources for design including books, websites and free tools.
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