Design theory 2014

1. Design Theory Abeer Hasanin 2014

2. Visual Communication The Look Visual Perception Abeer Hasanin 2014 The Idea What we see Cognitive and physical The Concept Visual Characteristics What we Feel, Understand, Behave How we see !" #$$$$$%$$$$$&$$$$$'$$$$$()‫ا‬ Design is +%,-.)‫وا‬ +%0123()‫ا‬ 456'7)‫ا‬+%,83)‫ا‬ 456'7)‫ا‬ ‫:2ي‬ ;%<‫:2ي‬ ‫>6ذا‬

3. Line Shape Texture Color Dot Typography Images Space General Specific ‫ا)8(6@6ت‬ ‫!م‬B2)‫وا‬ ‫ا)'!ر‬ +%D%E)‫ا‬ ‫6ت‬F6GH‫ا‬ I7)‫ا‬ J83)‫ا‬ K&,H‫ا‬ ‫ا),!ن‬ +M-D)‫ا‬DESIGN #$$$%$$$&$$$'$$$()‫ا‬ 2N6$$$DO Elements +>6O 2N6DO P8%Q‫2ا‬R)‫ا‬ #%&'()6@ +N6S Abeer Hasanin 2014

4. DESIGN #$$$%$$$&$$$'$$$()‫ا‬ 2N6$$$DO Elements Abeer Hasanin 2014

5. Abeer Hasanin 2014

7. Structure Repetition DESIGN #$$$$%$$$$&$$$$'$$$$()‫ا‬ ‫$6ت‬$$$%56$$$$D@ ‫رج‬U()‫ا‬ Gradation Alignment ‫06ذاة‬H‫ا‬ Proportion +EGD)‫ا‬ Direction ‫6ة‬RWX‫ا‬ Transparency +%Q6Y3)‫ا‬ Overlap Z<‫ا)(2ا‬ Proximity ‫ا)(-6رب‬ Interference JS‫ا‬U()‫ا‬ ‫ا)(82ار‬ Random +%5‫ا).3!ا‬ Grid +%8E3)‫ا‬ Axes ‫06ور‬H‫ا‬ +%E")‫ا‬ +EGD)‫ا‬ Golden Ratio The rule of third ],^)‫ا‬ ‫_6:!ن‬ Abeer Hasanin 2014

8. Structure DESIGN #$$$$%$$$$&$$$$'$$$$()‫ا‬ ‫$6ت‬$$$%56$$$$D@ Abeer Hasanin 2014 Random +%5‫ا).3!ا‬ Grid +%8E3)‫ا‬ Axes ‫06ور‬H‫ا‬ +%E")‫ا‬ +EGD)‫ا‬ Golden Ratio The rule of third ],^)‫ا‬ ‫_6:!ن‬

22. Rhythm Balance Movement Direction Contrast Unity Harmony Principles DESIGN #$$$$%$$$$&$$$$'$$$$()‫ا‬ ‫$6دئ‬$$$E> ‫ا)(!ازن‬ ‫ة‬UF!)‫ا‬ +<20)‫ا‬ ‫6ه‬RWX‫ا‬ dQ‫ا)(!ا‬ ‫1-6ع‬X‫ا‬ ‫6د‬f()‫ا‬ ‫%6دة‬G)‫ا‬ Dominance Emphases U%<g()‫ا‬ Pattern (Motif) ‫>(82ر‬ #B‫ر‬ Depth d&.)‫ا‬ Abeer Hasanin 2014

23. Principles DESIGN #$$$$%$$$$&$$$$'$$$$()‫ا‬ ‫$6دئ‬$$$E> Abeer Hasanin 2014

24. PrinciplesElements Values Structure DESIGN Ideas Expressions Attitude ‫82ة‬Q 2%E.W ‫,!ك‬B 2N6DO ‫65%6ت‬D@ UO‫_!ا‬ #%&'()‫ا‬ #%_ Purpose of the design #%&'()‫ا‬ i> ‫ف‬Uk)‫ا‬ Form follow function +Y%l!)‫ا‬ mE(W +n%k)‫ا‬ Abeer Hasanin 2014

25. PrinciplesElements Values Structure DESIGN Ideas Expressions Attitude Emergence ‫وغ‬E)‫ا‬ Reproduction U)‫ا)(!ا‬ Diffusion ‫:(36ر‬X‫ا‬ Explosion ‫6ر‬RY:‫إ‬ Decline ‫ار‬U0:‫إ‬ Accuracy +_U)‫ا‬ ‫82ة‬Q 2%E.W ‫,!ك‬B 2N6DO ‫65%6ت‬D@ UO‫_!ا‬ #%&'()‫ا‬ #%_ Abeer Hasanin 2014 Aggressive +%:‫وا‬UO Happiness ‫.6دة‬B Tension 2W!W Sadness ‫ن‬qF Participate +<‫>36ر‬ Sustainable +>‫ا‬U(B‫إ‬ Healthy P0N ‫,!ك‬B Behavioral actions +%<!,G)‫ا‬ ‫ﺍاﻝلﺇإﺝجﺭرﺍاﺉئﺍاﺕت‬

26. Values DESIGN #%&'()‫ا‬ #%_ Abeer Hasanin 2014 Idea There is no right or wrong but there is creative or not, has concept or not r ‫أم‬ ‫$2ة‬8$$$($$$E> ‫$2ة‬8Q ‫$6ك‬$$D" i$$$8)‫و‬ ... g$$$MS ‫أو‬ tN ‫$6ك‬$$D" K$$$%)

27. Values DESIGN #%&'()‫ا‬ #%_ Abeer Hasanin 2014

30. Thank you Abeer Hasanin 2014

Design theory 2014

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Design theory 2014