Gestalt Theory Application on Graphic Design

Gestalt Theory ‫الجشتالت‬ ‫!نظرية‬
Dr. Abeer Hasanin 2019
How we see …. What we see …!
Visual
Percep-on ‫نرى‬ ‫ماذا‬
‫نرى‬ ‫كيف‬

Percep-on
How you see?
The percep/on of the objects
Visual Sensa-on
What you see?
The reality of the objects, and units
Brain
Visual elements
rela/onship
Mental explana/on
Understanding
Visual organic
Mechanism of eye and brain rela/onship
Physical explana/on
Looking at the visual elements

With black spaces!

Without black spaces!

Why do some elements of the visual field appear
differently than its real look?
Why do some elements of the visual field form the
unified figure and others become ground?

Originated in Germany 1910 by three of German psychologists (Max
Wertheimer, Kurt Koffka, and Wolfgang Kohler)
The Gestalt psychology emphasizes the unique role of the overall
structure and relationship between components in producing
perceptual organization.
‫الحسي‬ ‫اإلدراك‬ ‫منظومة‬ ‫إنتاج‬ ‫في‬ ‫املكونات‬ ‫بني‬ ‫والعالقة‬ ‫العام‬ ‫الهيكل‬ ‫دور‬ ‫على‬ ‫النظرية‬ ‫تؤكد‬

The basic principle

The whole is greater than the sum of its parts.
‫أجزائة‬ ‫مجموع‬ ‫من‬ ‫أكبر‬ ‫الكل‬
‫مكوناتها‬ ‫إدراك‬ ‫قبل‬ ‫العامة‬ ‫الهيئة‬ ‫ويدركون‬ ‫األشياء‬ ‫إلي‬ ‫ينظرون‬ ‫األفراد‬

Gestalt
Basic
Laws
‫التقارب‬
‫التشابه‬
‫الرؤية‬ ‫تعددية‬ ‫االستمرارية‬
‫اإلغالق‬

Proximity
‫التقارب‬

Closure
‫اإلغالق‬

Similarity
‫التشابه‬

Mul--Stability
‫الرؤية‬ ‫تعددية‬

Con-nuity
‫اإلستمرارية‬

!‫ة‬‫اعالني‬ ‫حملة‬ ‫عمل‬ ‫في‬ ‫البدء‬
Gestalt Theory Applications in Graphic Design!
!‫ي‬‫الجرافيك‬ ‫التصميم‬ ‫في‬ ‫الجشتالت‬ ‫نظرية‬ ‫تطبيقات‬

!‫ة‬‫اعالني‬ ‫حملة‬ ‫عمل‬ ‫في‬ ‫البدء‬

of the objects
The usable main factors or
elements of these Gestalt laws are:
Shapes, color, light position (shade,
brightness), and position of seeing
(shape or site).
Gestalt laws related to visual perception are used through the act of imagining & thinking.
Visual perception of design-idea
exploration lies in three phases:
factual visual apprehension of forms
appreciative judgments of characteristic
comprehension of spatial gestalts
How designers deal with Gestalt?
‫"ر‬""""‫ي‬"""""‫ك‬"""""‫ف‬"""""‫ت‬‫وال‬ ‫"ل‬""""‫ي‬"""""‫خ‬"""""‫ت‬‫ال‬ ‫قانون‬ ‫خالل‬ ‫من‬ ‫"دم‬""""‫خ‬"""""‫ت‬‫"س‬""""""""""""""""""""‫مل‬‫ا‬ ‫"ري‬""""‫ص‬"""""‫ب‬‫ال‬ ‫باإلدراك‬ ‫"ر‬""""‫ت‬‫أك‬ ‫"ق‬""""‫ل‬"""""‫ع‬"""""‫ت‬‫ت‬

To get a preconceived idea about how to manipulate
visual elements (shapes color, light position and
position of seeing)
For designers
To reach creative design ideas
To be able to draw the ideas, say them, and write
them
To have a good knowledge of how people see and
think and feel within using the design, space, and
product
Why designers deal with Gestalt?
1.

Creative
Thoughts
Gestalt
Laws Good Design
For designers1.

To have good tools of communication language
that could convince the client to accept the idea
which should on one hand meet their aesthetic
values, and functions, and on the other hand,
meet their expectations and their budget (creative
design ideas, good presentations and the right
visual, and verbal explanation)
For the Clients2.

For Users3.
To create good design which fulﬁlls the balance
between the users’ aesthetic needs and their
physical needs.
To create a good product-user interaction and good
space-user interaction for the user to perceive the
right atmosphere in the right place with the right
activity
Museum, hospital, clinic, living room, products...etc.

Dr. Abeer Hasanin 2019 Helwan University, Faculty of Art Educa?on, Cairo, Egypt
GOOD
LUCK
A b e e r H a s a n i n
2019

Gestalt Theory Application on Graphic Design

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