SlideShare a Scribd company logo
Analysing the digital effectiveness
          of your organisation
                                 Allison Miller
                           Vanguard Visions Consulting

digitalcapability.com.au
Internet is a game changer
                                 Broken
                                 Business
From one to
                                 Models:
  many to
                                  - Music
  many to
                                Industry,
   many
                               publishing,
                                  media




                             New ways of
                               working:
                           Collaborative/n
                              etworked
  From Push                      Open,
   to Pull                   personalised
                            Give to get (FB,
                              TW, Gmail)
Industries to fly and fall in 2012 in
                       Australia




Source: Ibis World (2012) –
http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
National Digital Economy Strategy




Source: National Digital Economy Strategy (2011)
nbn.gov.au/the-vision/digitaleconomystrategy
Designing Learning in the Digital Age - Analysing_your_organisations_digit…
What is your
organisation’s
eCulture like?
Designing Learning in the Digital Age - Analysing_your_organisations_digit…
In order for Australia to fully leverage the
                     economic, social and environmental benefits of
                     the NBN, every Australian will need to improve
                          their information and communication
                           technology (ICT) skills (Bowles, 2011)




Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
“Culture may eat strategy for
              breakfast, but
 when it comes to digital
technology, competencies
  eat culture for lunch”
      Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old things
      sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
Undertake a digitally-enabled skills & competency analysis




            Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012)
                 Social Media in Organisations – New Tools for doing old things
          www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
Creating an eCulture

                                                                                         Supporting a culture of ongoing
                                                                                         development:
                                                                                            • PD
                                                                                            • Performance Plans
                                                                                            • Co-optition
                                                                                            • Collaborative learning /
                                                                                              rewards
                                                                                            • Room to make mistakes and
                                                                                              test new ideas

                   This means new growth and sustainability opportunities for small to medium
                                    sized businesses (SMEs) ( Bowles, 2011)

Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219
What is your organisation’s:

     • Digital presence
        • eCommerce
  • Digital infrastructure

           like?
Designing Learning in the Digital Age - Analysing_your_organisations_digit…
Creating an eBusiness


Digital Presence:
    • Digital identity
    • Social media
    • Social graph
    • SEO, Tags, Keywords
    • QR codes
    • Google Alerts
    • Google Analytics
    • Google/Facebook
      Adwords
Creating an eBusiness

       eCommerce:
          • Online payments - PayPal, eBay
          • Mobile phone payments & ATMs –
                        CommBank Ka-ching
                  • Digitalisation of products/services -
                        3D printing, eBooks
                  • Booking appointments online -
                        passports at AusPost, Eventbrite
                  • Reminders – SMS, Swarm
                  • Digitally reporting – mobile device forms,
                        interactive PDFs




Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
Creating an eBusiness

                                                                                           Digital Infrastructure:
                                                                                               • ‘the cloud’ storage
                                                                                               • Software as a service
                                                                                               • Semantic (predictive)
                                                                                               • Web accessibility
                                                                                               • User interface & experience
                                                                                               • Interoperability
                                                                                               • Open source vs proprietary
                                                                                               • Virtual desktops
                                                                                               • Mobile devices and BYODs



Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023
What is your
     organisation’s
ePolicies & eProcedures
          like?
Designing Learning in the Digital Age - Analysing_your_organisations_digit…
Developing ePolicies & eProcedures

                                                                                Areas of digital policies
                                                                                considerations:
                                                                                   • HR
                                                                                   • ICT
                                                                                   • IP/copyright/Creative
                                                                                      Commons
                                                                                   • Moral rights
                                                                                   • Digital sovereignty
                                                                                   • Spam
                                                                                   • Privacy
                                                                                   • Social media
                                                                                   • Others?


Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
Implement and evaluate for digital success

                                                                                  Financial & Sustainability
                                                                                  considerations
                                                                                      • Finance - crowd sourcing
                                                                                        finance – KickStarters
                                                                                      • Risk Management
                                                                                      • Benchmarking and metrics
                                                                                        - data analytics
                                                                                      • Sustainability - your digital
                                                                                        roadmap/strategy
                                                                                      • Governance/Management
                                                                                      • Review triggers



Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518
Develop your organisation’s digital roadmap

                                                                           • Develop an eBusiness
                                                                             Strategy/Action Plan
                                                                           • Link to Business Plan/Strategic
                                                                             Goals
                                                                           • Get input from stakeholders
                                                                           • Communicate
                                                                           • Resource
                                                                           • Risk manage
                                                                           • Monitor
                                                                           • Evaluate



Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
Allison Miller
                           0400 732 270
                  allison@vanguardvisions.com.au
                 vanguardvisionsconsulting.com.au



vanguardvisionsconsulting.com.au

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Designing Learning in the Digital Age - Analysing_your_organisations_digit…

  • 1. Analysing the digital effectiveness of your organisation Allison Miller Vanguard Visions Consulting digitalcapability.com.au
  • 2. Internet is a game changer Broken Business From one to Models: many to - Music many to Industry, many publishing, media New ways of working: Collaborative/n etworked From Push Open, to Pull personalised Give to get (FB, TW, Gmail)
  • 3. Industries to fly and fall in 2012 in Australia Source: Ibis World (2012) – http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf
  • 4. National Digital Economy Strategy Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy
  • 8. In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information and communication technology (ICT) skills (Bowles, 2011) Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879
  • 9. “Culture may eat strategy for breakfast, but when it comes to digital technology, competencies eat culture for lunch” Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old things sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
  • 10. Undertake a digitally-enabled skills & competency analysis Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012) Social Media in Organisations – New Tools for doing old things www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html
  • 11. Creating an eCulture Supporting a culture of ongoing development: • PD • Performance Plans • Co-optition • Collaborative learning / rewards • Room to make mistakes and test new ideas This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011) Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219
  • 12. What is your organisation’s: • Digital presence • eCommerce • Digital infrastructure like?
  • 14. Creating an eBusiness Digital Presence: • Digital identity • Social media • Social graph • SEO, Tags, Keywords • QR codes • Google Alerts • Google Analytics • Google/Facebook Adwords
  • 15. Creating an eBusiness eCommerce: • Online payments - PayPal, eBay • Mobile phone payments & ATMs – CommBank Ka-ching • Digitalisation of products/services - 3D printing, eBooks • Booking appointments online - passports at AusPost, Eventbrite • Reminders – SMS, Swarm • Digitally reporting – mobile device forms, interactive PDFs Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html
  • 16. Creating an eBusiness Digital Infrastructure: • ‘the cloud’ storage • Software as a service • Semantic (predictive) • Web accessibility • User interface & experience • Interoperability • Open source vs proprietary • Virtual desktops • Mobile devices and BYODs Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023
  • 17. What is your organisation’s ePolicies & eProcedures like?
  • 19. Developing ePolicies & eProcedures Areas of digital policies considerations: • HR • ICT • IP/copyright/Creative Commons • Moral rights • Digital sovereignty • Spam • Privacy • Social media • Others? Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846
  • 20. Implement and evaluate for digital success Financial & Sustainability considerations • Finance - crowd sourcing finance – KickStarters • Risk Management • Benchmarking and metrics - data analytics • Sustainability - your digital roadmap/strategy • Governance/Management • Review triggers Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518
  • 21. Develop your organisation’s digital roadmap • Develop an eBusiness Strategy/Action Plan • Link to Business Plan/Strategic Goals • Get input from stakeholders • Communicate • Resource • Risk manage • Monitor • Evaluate Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378
  • 22. Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au vanguardvisionsconsulting.com.au

Editor's Notes

  • #5: a vision for Australia to realise the benefits of the National Broadband Network (NBN) and position Australia as a leading digital economy by 2020