[Survey Data] Detecting Disruption: Interest vs. Investment across Emerging Technologies in the Enterprise
4 likes3,739 views
The document presents findings from a survey conducted by the Altimeter Group, analyzing investments versus interests in emerging technologies among digital strategists at large companies. Key technologies include gamification, artificial intelligence, and virtual reality, with varied interest and investment levels reported. The survey emphasizes the lack of perceived business impact among many technologies, as well as the demographic breakdown of respondents by industry and company size.
![[Survey Data] Investment vs. Interest
Across Emerging Technologies
Q1, 2014
Altimeter Group
@altimetergroup](https://image.slidesharecdn.com/detectingdisruptioninterestvs-140206153406-phpapp01/85/Survey-Data-Detecting-Disruption-Interest-vs-Investment-across-Emerging-Technologies-in-the-Enterprise-1-320.jpg)
[Survey Data] Detecting Disruption: Interest vs. Investment across Emerging Technologies in the Enterprise
- 1. [Survey Data] Investment vs. Interest Across Emerging Technologies Q1, 2014 Altimeter Group @altimetergroup
- 2. Survey Methodology • This survey was conducted online from June to August 2013 • Findings in this deck are based on 65 respondents, filtered for companies with more than 500 employees only, US/global • Survey respondents are digital strategists who have decision-making authority or influence over social business or digital strategy
- 3. Q. Of the following technologies, please indicate your company’s interest vs. investment: 55% Gamification Digital/Social TV 25% 40% Mobile Payments 38% Hyper-Local Technology/Indoor Mapping/Mobile… 23% 18% Peer-Based Currency/Social Currency 14% Wireless Power/Electricity 11% 0% Already investing/planning to invest in next 12 mos. Source: Altimeter Group Survey of Digital Strategists, Q2-3 2013 (n=103) 45% 30% 33% 23% 37% 20% 45% 21% 8% Artificial Intelligence 29% 19% 11% 3D Printers & Replicators 32% 28% 14% Virtual Reality/Immersive 3D Reality 24% 24% 15% Wearable Embedded Technology 36% 32% 17% Touch Permeated Digital Surfaces 34% 23% 19% Natural Language Processing 26% 22% 23% Near Field Communications 18% 19% 25% Augmented Reality 17% 29% 31% Gesture-Based/Voice-based/Interface or… 25% 32% 33% Native Advertising Sum Total Interest & Investment 13% 81% 52% 28% 20% 44% 40% 60% Actively following but no plans to invest 80% 63% 70% 62% 50% 48% 47% 51% 43% 45% 34% 44% 37% 31% 32% 36% 100% We don't see business impact yet
- 4. Demographics
- 5. Industry & Company Size Breakdown Industry Breakdown Business Services 22% Media & Advertising 16% Financial Services 16% Computer Software Company Size Breakdown 15% Health Care & Services 11% Consumer Products 11% Retail 9% Education 7% Manufacturing 5% 500 to < 1,000 16% 5% Computer Hardware More than 100,000 20% Energy & Utilities 4% Electronics 4% 1,000 to < 5,000 23% 4% Automotive & Transport 50,000 to < 100,000 11% Hospitality 2% Construction 2% Pharmaceuticals 1% Non Profit 1% Government 1% 10,000 to < 50,000 19% 5,000 to < 10,000 11%
- 6. Annual Revenue Breakdown 25% 8% 4% 3% 26% 25% 8% 3% Less than $50 $50 million to $100 million to $250 million to $500 million to $1 billion to $10 $10 billion or million $100 million $250 million $500 million $1 billion billion more Not sure/Cannot disclose
- 7. Thank You Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models. Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertising or product endorsement purposes. The opinions expressed herein are subject to change without notice.
Editor's Notes
- #4: Often with emerging technologies, there is a disconnect between what people are excited or care most about vs. what they will actually invest in. Of the following technologies, please indicate your company’s interest or investment: (If you don't know what any of these technologies are, simply leave that row blank.)