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Developing and Delivering Products
in an Agile World




Allan Mills        Eric Feldman      David Werner
Digital Celerity   CA Technologies   CA Technologies
developing and delivering products in an agile world
speakers




              Eric Feldman                                          David Werner                                               Allan Mills
          Solutions Marketing                                   Solutions Marketing                            MPM, PMP, Engagement Manager
            CA Technologies                                       CA Technologies                                     Digital Celerity
                                                                                                               As senior member of Digital Celerity’s global PPM
Eric Feldman is on the solutions marketing team,        David has worked on CA’s Project & Portfolio
                                                                                                               Practice, Allan is the Agile Practice Manager and
   responsible for messaging, positioning, and        Management solution, CA Clarity PPM, in various
                                                                                                               Champion for Digital Celerity. He was a product
 strategy for the Service Management group of             roles for over 8 years. David’s solutions
                                                                                                               manager for a commercial ecommerce product
    solutions at CA Technologies. His areas of        marketing role includes focus areas of PPM, Agile
                                                                                                               and has implemented CA Clarity PPM in several
expertise include IT finance, process automation,      development, requirements planning, ideation,
                                                                                                               Research and Development organizations. Allan
   service catalog, and portfolio management.                    and service management.
                                                                                                               is a Clarity PPM Certified expert on all PPM
                                                                                                               business processes and core modules including
                                                                                                               Project Management, Resource Management,
                                                                                                               Portfolio Management, Crystal Reporting and
                                                                                                               Studio.

 2                        Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
the agile world: agility is expected




                                       expectations
                                       Deliver what your customers
                                       want

                                       Update often

                                       Deliver immediately

                                       Accelerate your business
collaborate and accelerate
agile is key to delivery expectations




Unlock development
potential
Shorter turnarounds
 Something
More frequentincrease
 Can we updates        ?
 Are our resour?
automation: delivering at the speed of agile




                                          Remove process
                                          barriers
                                          Keep up with Agile
                                          development
                                          Meet customer
                                          expectations
the new product development challenge



• The current economic conditions and market forces dictate
  that companies deliver:
    • innovative,
    • quality products and services
    • faster

• In this new fast paced world do you see this?
    • Difficult to create upfront, unchanged, and detailed specs
    • Near the beginning it is not possible to know every single step
    • Change rates are high




6         Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
traditional vs. agile product management


    Traditional Product Management:
        • Traditional planning involves anticipatory predication
        • Complete specifications and then build
        • Identify, define, schedule and order all detailed activities
        • Very suitable to repeatable process
    Agile Product Management
        • Agile planning involves an inspect and adapt approach
        • Suitable when it is impossible to create upfront, unchanged, and detailed specs
        • Near the beginning it is not possible to know every single step
        • Change rates are high
        • Creative adaptation to unpredictable change is the norm
        • Adaptive steps are driven by incremental build – feedback cycles
        • Suitable for new, innovative, untested products

7                  Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
    7
why go agile?




8        Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
product management mindset shift


                                                                        Old Mindset:
                                                                                 Fixed
                                                                                 • Customers knows what they want
                                                                                 • Developers know how to build it
                                                                                 • Nothing will change along the way


                                                                        New Mindset:
                                                                                 Agile
                                                                                 • Customers discover what they want
                                                                                 when they see it
                                                                                 • Developers discover how to build it when
                                                                                 they build it
                                                                                 • Many things change along the way




9        Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
Example of an Agile approach



• New e-Commerce Product
    • Driven by market demand
    • A new an innovative market
    • Deliver high quality product very fast

• Needed an “Agile” approach
    • Focused on collaboration between market experts and developers
    • Delivered value to customers in short periods
    • Embraced changing requirements




          Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
1
the agile manifesto – by the agile alliance



 — To improve our ways of developing software, we value:


     − Individuals and interactions over processes and tools
     − Working software over comprehensive documentation
     − Customer collaboration over contract negotiation
     − Responding to change over following a plan



 — That is, while there is value in the items on the right, we value
   the items on the left more.



11           Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
an agile approach – the SCRUM framework




12       Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
sequential vs. overlapping development




13       Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
moving to an agile tool




•   Agile Teams quickly become
    passionate about Agile. You
    need to support them.
•   Distributed teams need a
    way of communicating and
    updating each other
•   You need to integrate Agile
    projects with your overall
    project reporting standards.




    14            Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
rolling up your agile projects




15        Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
How can we improve our processes?

     How do we enable
     automated delivery                               How can we deliver more value versus
     and still maintain                               focusing on demand management?
     control?


How do we move faster                                                             How do we provide a fast,
and be more productive –                                                          secure user experience that is
while lowering costs?                                                             accessible 24x7 on any device,
                                                                                  from anywhere with no
                                                                                  interruptions?




                                                                                           Delivery
                                                                                           Challenges
16           Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
business challenges
fast, lean, and consistent




— businesses need speed to grow revenues fast enough
— every function must continually lower unit costs
— every function must deliver consistently to be trusted

Automation has the best opportunity to simultaneously lower costs
 and improve service levels
 17        Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivery automation
customer pain / challenges

 Customer Pain/Challenge                                           Potential Business Impact

 Need to better manage requests for services                       Lengthy manual processes creates extensive lag,
 from IT and other internal providers                              increasing costs, mistakes in configuration and
                                                                   poor perceptions of IT Services delivery


 Need to offer virtual resources as                                More coordinated definition / utilization reduces
 requestable automated services                                    sprawl, reduces OPEX and increases ROI on CAPEX
                                                                   investments
 Need to create and automate the                                   Once properly defined, an automated service
 standardized services, set expectations on                        lifecycle process reduce costs thru consistency and
 delivery and automate provisioning of                             better utilization of staff to ensure a better quality
 physical and virtual servers                                      of IT service

 Need to monitor and account for service                           Ensuring efficient management of virtual resources
 requests and utilization                                          and appropriate chargeback for services delivered




18              Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
customer are presenting their own challenges



— How do I get what I need to do my job?
— How come it takes too long to fulfill requests?
— When can I expect the product or service to be delivered?
— What will this product or service cost me?




19        Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
typical scenario in delivering a product or service
without process automation

                              1 REQUIRED FORMS
                                                                                      11 SERVICE DELIVERED

      SERVICE          2 NEW SERVICE REQUEST                   BUSINESS
     MANAGER                                                   MANAGER                                              CUSTOMER


                                                REQUEST FOR                    REQUEST FULFILLED
                                            3                             10
                                                IT RESOURCES                   AND APPROVED



                         REQUEST                                                                 PROVISION
                                     4                                                       9
                         FOR SUPPORT                                                             APPLICATIONS



     OPERATIONS
                                                                 IT                                                APPLICATIONS




                                                                                                 REQUEST FOR
                                                                                             6
                          USER ID CREATED 5                                                      ACCESS


                          8 ROLES ESTABLISHED                                        ACCESS APPROVAL 7
     DATABASE
                                                                                                                     SECURITY



20              Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivering a cloud service
with automated processes

                                               Define service metrics
                              Request Portal                                                 SLA Dashboard

                                                           Service Level
                                                            Monitoring

 Customer




21          Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivering a cloud service
 with automated processes
Empower users with self-service                       Define service metrics
                                     Request Portal                                                 SLA Dashboard

                  Request                                         Service Level
                                                                   Monitoring

   Customer


                                                            Review &                      Manager
                                                            Approve                       Approver




                                         Process
                                       Automation




  22               Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivering a cloud service
 with automated processes
Empower users with self-service                       Define service metrics
                                     Request Portal                                                 SLA Dashboard

                  Request                                         Service Level
                                                                   Monitoring

   Customer


                                                            Review &                      Manager
                                                            Approve                       Approver


                                                            Review &
                                                            Approve                          Capacity
                                                                                             Manager
                                         Process
                                       Automation       Predict current
                                                           & future
                                                        capacity needs
                                                                                     Capacity
                                                                                    Management
                                                                                      Portal




  23               Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivering a cloud service
 with automated processes
Empower users with self-service                             Define service metrics
                                           Request Portal                                                 SLA Dashboard

                        Request                                         Service Level
                                                                         Monitoring

    Customer

  Maintain
standards &                                                       Review &                      Manager
compliance                                                        Approve                       Approver


            Standard                                              Review &
        Configuration                                             Approve                          Capacity
                                                                                                   Manager
                                               Process
                                             Automation       Predict current
                                                                 & future
                                                              capacity needs
                            Provision                                                      Capacity
    Configuration          Requested                                                      Management
    Database               Resources                                                        Portal


                                                                                 Pool & provision

 Configuration
  Validation             Internal    External     Virtual   Physical
                                                   Pool


   24                    Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivering a cloud service
 with automated processes
Empower users with self-service                             Define service metrics
                                           Request Portal                                                 SLA Dashboard

                        Request                                         Service Level
                                                                         Monitoring

    Customer

  Maintain
standards &                                                       Review &                      Manager
compliance                                                        Approve                       Approver


            Standard                                              Review &
        Configuration                                             Approve                          Capacity
                                                                                                   Manager
                                               Process
                                             Automation       Predict current
                                                                 & future
                                                              capacity needs
                            Provision                                                      Capacity
    Configuration          Requested                                                      Management
    Database               Resources                                                        Portal


                                                                                 Pool & provision                             Capture
                                                                                                                            consumption
 Configuration
  Validation             Internal    External     Virtual   Physical
                                                   Pool                                                     Metering &
                                                                                                           Performance


   25                    Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivering a cloud service
 with automated processes
Empower users with self-service                             Define service metrics                                              Manage service
                                                                                                                                levels and costs
                                           Request Portal                                                 SLA Dashboard

                        Request                                         Service Level
                                                                         Monitoring

    Customer

  Maintain                                                                                                                  Relationship    Reconcile Cost
standards &                                                       Review &                      Manager
                                                                                                                             Manager          of Service
compliance                                                        Approve                       Approver


            Standard                                              Review &
        Configuration                                             Approve                          Capacity
                                                                                                   Manager
                                               Process
                                             Automation       Predict current
                                                                 & future
                                                              capacity needs
                            Provision                                                      Capacity
    Configuration          Requested                                                      Management
    Database               Resources                                                        Portal


                                                                                 Pool & provision                                   Capture
                                                                                                                                  consumption
 Configuration
  Validation             Internal    External     Virtual   Physical
                                                   Pool                                                     Metering &
                                                                                                           Performance


   26                    Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
process automation value curve

                Management
                Approach
                                                                                                    Product and Service
                                                                                                    Automation
Virtual
Service
Management
                                                           Infrastructure
                                                           Automation
                                                                                                                            Automated
                                                                                                                            delivery systems
Virtual
Systems                Virtualization
Management             Management                                                                      Automation and
(P+V)                                                                                                  orchestration


                                                                       Infrastructure
Virtual                                                                optimization                                         Delivering
Infrastructure                                                                                                              Value
Management
(hypervisors)                           Server
                                        consolidation
                       CAPEX                                         OPEX                                       Revenue
        27               Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
delivering products in an agile world




                                        Faster development with
                                        Agile
                                        Quicker delivery with
                                        automation
                                        Meeting higher customer
                                        expectations
Q&A
want more information?


                                                                           Additional Information



                                                         Agile success stories and webcasts on
                                                          ca.com/getagile
                                                         “Going Agile” whitepaper on
                                                          digitalcelerity.com
                                                         Full PPM and Agile solution information on
                                                          ca.com/project-portfolio-management
                                                         Automation solution information on
                                                          ca.com/service-management
                                                         Full Digital Celerity services information on
                                                          digitalcelerity.com



30       Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

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Developing and Delivering Products in an Agile World (.75 PMI PDU)

  • 1. Developing and Delivering Products in an Agile World Allan Mills Eric Feldman David Werner Digital Celerity CA Technologies CA Technologies
  • 2. developing and delivering products in an agile world speakers Eric Feldman David Werner Allan Mills Solutions Marketing Solutions Marketing MPM, PMP, Engagement Manager CA Technologies CA Technologies Digital Celerity As senior member of Digital Celerity’s global PPM Eric Feldman is on the solutions marketing team, David has worked on CA’s Project & Portfolio Practice, Allan is the Agile Practice Manager and responsible for messaging, positioning, and Management solution, CA Clarity PPM, in various Champion for Digital Celerity. He was a product strategy for the Service Management group of roles for over 8 years. David’s solutions manager for a commercial ecommerce product solutions at CA Technologies. His areas of marketing role includes focus areas of PPM, Agile and has implemented CA Clarity PPM in several expertise include IT finance, process automation, development, requirements planning, ideation, Research and Development organizations. Allan service catalog, and portfolio management. and service management. is a Clarity PPM Certified expert on all PPM business processes and core modules including Project Management, Resource Management, Portfolio Management, Crystal Reporting and Studio. 2 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 3. the agile world: agility is expected expectations Deliver what your customers want Update often Deliver immediately Accelerate your business
  • 4. collaborate and accelerate agile is key to delivery expectations Unlock development potential Shorter turnarounds  Something More frequentincrease  Can we updates ?  Are our resour?
  • 5. automation: delivering at the speed of agile Remove process barriers Keep up with Agile development Meet customer expectations
  • 6. the new product development challenge • The current economic conditions and market forces dictate that companies deliver: • innovative, • quality products and services • faster • In this new fast paced world do you see this? • Difficult to create upfront, unchanged, and detailed specs • Near the beginning it is not possible to know every single step • Change rates are high 6 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 7. traditional vs. agile product management Traditional Product Management: • Traditional planning involves anticipatory predication • Complete specifications and then build • Identify, define, schedule and order all detailed activities • Very suitable to repeatable process Agile Product Management • Agile planning involves an inspect and adapt approach • Suitable when it is impossible to create upfront, unchanged, and detailed specs • Near the beginning it is not possible to know every single step • Change rates are high • Creative adaptation to unpredictable change is the norm • Adaptive steps are driven by incremental build – feedback cycles • Suitable for new, innovative, untested products 7 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved. 7
  • 8. why go agile? 8 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 9. product management mindset shift Old Mindset: Fixed • Customers knows what they want • Developers know how to build it • Nothing will change along the way New Mindset: Agile • Customers discover what they want when they see it • Developers discover how to build it when they build it • Many things change along the way 9 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 10. Example of an Agile approach • New e-Commerce Product • Driven by market demand • A new an innovative market • Deliver high quality product very fast • Needed an “Agile” approach • Focused on collaboration between market experts and developers • Delivered value to customers in short periods • Embraced changing requirements Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved. 1
  • 11. the agile manifesto – by the agile alliance — To improve our ways of developing software, we value: − Individuals and interactions over processes and tools − Working software over comprehensive documentation − Customer collaboration over contract negotiation − Responding to change over following a plan — That is, while there is value in the items on the right, we value the items on the left more. 11 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 12. an agile approach – the SCRUM framework 12 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 13. sequential vs. overlapping development 13 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 14. moving to an agile tool • Agile Teams quickly become passionate about Agile. You need to support them. • Distributed teams need a way of communicating and updating each other • You need to integrate Agile projects with your overall project reporting standards. 14 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 15. rolling up your agile projects 15 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 16. How can we improve our processes? How do we enable automated delivery How can we deliver more value versus and still maintain focusing on demand management? control? How do we move faster How do we provide a fast, and be more productive – secure user experience that is while lowering costs? accessible 24x7 on any device, from anywhere with no interruptions? Delivery Challenges 16 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 17. business challenges fast, lean, and consistent — businesses need speed to grow revenues fast enough — every function must continually lower unit costs — every function must deliver consistently to be trusted Automation has the best opportunity to simultaneously lower costs and improve service levels 17 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 18. delivery automation customer pain / challenges Customer Pain/Challenge Potential Business Impact Need to better manage requests for services Lengthy manual processes creates extensive lag, from IT and other internal providers increasing costs, mistakes in configuration and poor perceptions of IT Services delivery Need to offer virtual resources as More coordinated definition / utilization reduces requestable automated services sprawl, reduces OPEX and increases ROI on CAPEX investments Need to create and automate the Once properly defined, an automated service standardized services, set expectations on lifecycle process reduce costs thru consistency and delivery and automate provisioning of better utilization of staff to ensure a better quality physical and virtual servers of IT service Need to monitor and account for service Ensuring efficient management of virtual resources requests and utilization and appropriate chargeback for services delivered 18 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 19. customer are presenting their own challenges — How do I get what I need to do my job? — How come it takes too long to fulfill requests? — When can I expect the product or service to be delivered? — What will this product or service cost me? 19 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 20. typical scenario in delivering a product or service without process automation 1 REQUIRED FORMS 11 SERVICE DELIVERED SERVICE 2 NEW SERVICE REQUEST BUSINESS MANAGER MANAGER CUSTOMER REQUEST FOR REQUEST FULFILLED 3 10 IT RESOURCES AND APPROVED REQUEST PROVISION 4 9 FOR SUPPORT APPLICATIONS OPERATIONS IT APPLICATIONS REQUEST FOR 6 USER ID CREATED 5 ACCESS 8 ROLES ESTABLISHED ACCESS APPROVAL 7 DATABASE SECURITY 20 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 21. delivering a cloud service with automated processes Define service metrics Request Portal SLA Dashboard Service Level Monitoring Customer 21 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 22. delivering a cloud service with automated processes Empower users with self-service Define service metrics Request Portal SLA Dashboard Request Service Level Monitoring Customer Review & Manager Approve Approver Process Automation 22 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 23. delivering a cloud service with automated processes Empower users with self-service Define service metrics Request Portal SLA Dashboard Request Service Level Monitoring Customer Review & Manager Approve Approver Review & Approve Capacity Manager Process Automation Predict current & future capacity needs Capacity Management Portal 23 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 24. delivering a cloud service with automated processes Empower users with self-service Define service metrics Request Portal SLA Dashboard Request Service Level Monitoring Customer Maintain standards & Review & Manager compliance Approve Approver Standard Review & Configuration Approve Capacity Manager Process Automation Predict current & future capacity needs Provision Capacity Configuration Requested Management Database Resources Portal Pool & provision Configuration Validation Internal External Virtual Physical Pool 24 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 25. delivering a cloud service with automated processes Empower users with self-service Define service metrics Request Portal SLA Dashboard Request Service Level Monitoring Customer Maintain standards & Review & Manager compliance Approve Approver Standard Review & Configuration Approve Capacity Manager Process Automation Predict current & future capacity needs Provision Capacity Configuration Requested Management Database Resources Portal Pool & provision Capture consumption Configuration Validation Internal External Virtual Physical Pool Metering & Performance 25 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 26. delivering a cloud service with automated processes Empower users with self-service Define service metrics Manage service levels and costs Request Portal SLA Dashboard Request Service Level Monitoring Customer Maintain Relationship Reconcile Cost standards & Review & Manager Manager of Service compliance Approve Approver Standard Review & Configuration Approve Capacity Manager Process Automation Predict current & future capacity needs Provision Capacity Configuration Requested Management Database Resources Portal Pool & provision Capture consumption Configuration Validation Internal External Virtual Physical Pool Metering & Performance 26 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 27. process automation value curve Management Approach Product and Service Automation Virtual Service Management Infrastructure Automation Automated delivery systems Virtual Systems Virtualization Management Management Automation and (P+V) orchestration Infrastructure Virtual optimization Delivering Infrastructure Value Management (hypervisors) Server consolidation CAPEX OPEX Revenue 27 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
  • 28. delivering products in an agile world Faster development with Agile Quicker delivery with automation Meeting higher customer expectations
  • 29. Q&A
  • 30. want more information? Additional Information  Agile success stories and webcasts on ca.com/getagile  “Going Agile” whitepaper on digitalcelerity.com  Full PPM and Agile solution information on ca.com/project-portfolio-management  Automation solution information on ca.com/service-management  Full Digital Celerity services information on digitalcelerity.com 30 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.