Device Fragmentation 2011 / Metrics of the Mobile Web
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The document provides statistics on device fragmentation and operating system usage from analyzing 324 websites across 228 countries in May 2011. Key findings include: - 80% of devices accessing mobile websites had touchscreens, while 20% did not. - The top three devices globally were the Apple iPhone, Samsung GT-i9000, and Apple iPod Touch. - The top three operating systems globally were iOS, Android, and Symbian. - There was significant variation in top devices and operating systems between countries. For example, Switzerland had the iPhone as the top device at 58.76%, while Ghana's top device was the Sony Ericsson W350i at 5.01%.
![USA
Population: 308,745,538
GDP (nominal)
Total: $14.780 trillion (1st)
Per capita $47,132[3] (9th) h4p://en.wikipedia.org/wiki/Usa](https://image.slidesharecdn.com/2011-07-26appdays-110726073846-phpapp02/85/Device-Fragmentation-2011-Metrics-of-the-Mobile-Web-23-320.jpg)
Device Fragmentation 2011 / Metrics of the Mobile Web
- 1. App Days 2011 | Cologne | Germany Device Fragmentation 2011 Metrics of the Mobile Web
- 2. metrics: base source: fitml.com date: may 2011 sites: 324 countries: 228* page impressions: 260.320.253 * ISO 3166-1 Country Codes
- 4. global view
- 5. 80% of all devices accessing mobile websites have a touchscreen
- 6. 20% of all devices accessing mobile websites have NO touchscreen
- 7. 46% of the web content was delivered in HTML5 (minimum of <video/> element must be supported)
- 8. 46% of the web content was delivered in HTML5 (minimum of <video/> element must be supported) 34% HTML 4 20% XHTML/ 1.0 XHTML MP/ 1.2 + others XHTML MP/ 1.1
- 9. Global: Top 10 Devices Winner! Apple iPhone (33,9%) Samsung GT-i9000 (4,4%) Apple iPod Touch (4,38%) HTC Desire (2,65%) Research in Motion BlackBerry 9700 (2,28%) Research in Motion BlackBerry 8520 (2%) HTC Wildfire (1,8%) HTC Desire HD (1,8%) 4,40% 4,38% 2,65% Samsung GT-S8500 (1,56%) 2,28% 2,00% Research in Motion BlackBerry 9800 (1,44%) 1,80% Longtail (43,79%) 1,80% 1,56% 1,44% 33,90% 2844 Devices 43,79%
- 10. Global: Top OS iOS (38,7%) Android (22,92%) Symbian (12,19%) Research in Motion (10,14%) Samsung (5,88%) Windows Mobile (1,96%) Windows Phone (0,84%) Longtail (7,37%) 5,88% 1,96% 0,84% 10,14% 7,37% 12,19% 38,70% 22,92%
- 11. Germany Population: 81,799,600 GDP (nominal) Total: $3.315 trillion Per capita: $40,631 h4p://en.wikipedia.org/wiki/Germany
- 12. Germany: Top 10 Devices Apple iPhone (40,01%) Apple iPod Touch (5,56%) Samsung GT-i9000 (4,8%) HTC Desire (4,7%) Samsung GT-S8500 (2,3%) HTC Wildfire (1,73%) Nokia 5800 XpressMusic (1,34%) 5,56 % 4,80 % HTC HD2 T8585 (1,31%) Nokia N8 (1,04%) 4,70 % Motorola MB525 (0,89%) 2,30 % Longtail (36,32%) 1,73 % 1,34 % 1,31 % 1,04 % 0,89 % 40,01 % 1307 Devices 36,32 %
- 13. Germany: Top OS iOS (46,84%) Android (22,51%) Symbian (12,89%) Samsung (5,82%) Windows Mobile (2,76%) Research in Motion (2,71%) Windows Phone (1,35%) Longtail (5,12%) 22,51% 12,89% 5,82% 2,76% 2,71% 1,35% 5,12% 46,84%
- 14. France Population: 65,821,885 GDP (nominal) Total: $2.582 trillion Per capita: $41,018 h4p://en.wikipedia.org/wiki/France
- 15. France: Top 10 Devices Apple iPhone (40,8%) Apple iPod Touch (5,19%) Samsung GT-i9000 (4,85%) Reasearch in Motion BlackBerry 9700 (2,23%) Reasearch in Motion BlackBerry 8520 (1,87%) Nokia E71 (1,58%) Samsung GT-S5230 (1,52%) Apple iPad (1,43%) 40,80 % Sony Ericsson X10 (1,4%) HTC Desire (1,25%) Longtail (37,88%) 5,19 % 4,85 % 556 Devices 2,23 % 1,87 % 1,58 % 1,52 % 1,43 % 1,40 % 1,25 % 37,88 %
- 16. France: Top OS iOS (47,63%) Android (18,45%) Symbian (10,02%) Research in Motion (8,35%) Samsung (6,26%) Sony Ericsson (2,67%) Windows Mobile (1,34%) Longtail (5,28%) 6,26% 2,67% 8,35% 1,34% 5,28% 10,02% 18,45% 47,63%
- 17. Switzerland Population: 7,866,500 GDP (nominal) Total: $512.065 billion Per capita: $69,838 h4p://en.wikipedia.org/wiki/Switzerland
- 18. Switzerland: Top 10 Devices Wow! Apple iPhone (58,76%) Samsung GT-i9000 (5,45%) HTC Desire (4,94%) Apple iPod Touch (2,68%) Research in motion BlackBerry 9700 (1,65%) Sony Ericsson X10 (1,57%) Nokia N8 (0,83%) Samsung S8000 (0,82%) 21,90% Research in motion BlackBerry 9000 (0,71%) Samsung GT-S8500 (0,69%) Longtail (21,9%) 0,69% 0,71% 0,82% 0,83% 1,57% 1,65% 593 Devices 2,68% 4,94% 5,45% 58,76%
- 19. Switzerland: Top OS iOS (62,1%) Android (18,57%) Symbian (7,47%) Research in Motion (4,15%) Windows Mobile (1,96%) Longtail (5,75%) 5,75% 1,96% 4,15% 62,10% 7,47% 18,57%
- 20. Austria Population: 8,414,638 GDP (nominal) Total: $376.841 billion Per capita: $44,986 h4p://en.wikipedia.org/wiki/Austria
- 21. Austria: Top 10 Devices Apple iPhone (24,34%) Whats different, Samsung GT-i9000 (9,6%) HTC Desire (3,18%) between Switzerland & Austria? Samsung GT-S8500 (2,91%) HTC Wildfire (2,73%) Sony Ericsson X10 (2,1%) Nokia C7-00 (1,82%) Sony Ericsson U8i (1,68%) 24,34% Apple iPod Touch (1,67%) Samsung GT-S5830 (1,42%) Longtail (48,55%) 9,60% 3,18% 710 Devices 2,91% 2,73% 2,10% 1,82% 1,68% 48,55% 1,67% 1,42%
- 22. Austria: Top OS Winner! Android (34,62%) iOS (26,44%) Symbian (19,68%) Samsung (8,52%) Research in Motion (3,31%) Windows Mobile (1,39%) Longtail (6,04%) 34,62% 6,04% 1,39% 3,31% 8,53% 19,68% 26,44%
- 23. USA Population: 308,745,538 GDP (nominal) Total: $14.780 trillion (1st) Per capita $47,132[3] (9th) h4p://en.wikipedia.org/wiki/Usa
- 24. USA: Top 10 Devices Apple iPhone (33,7%) Research in Motion BlackBerry 9700 (4,66%) Apple iPod Touch (4,03%) Research in Motion BlackBerry 8530 (3,49%) Motorola Droid X (3,1%) Research in Motion BlackBerry 9630 (2,73%) Research in Motion BlackBerry 8520 (2,54%) Motorola Milestone (2,51%) 33,70% Research in Motion BlackBerry 9650 (2,42%) HTC Incredible (2,39%) Longtail (38,43%) 4,66% 4,03% 3,49% 1318 Devices 3,10% 2,73% 2,54% 2,51% 2,42% 38,43% 2,39%
- 25. USA: Top OS iOS (37,98%) Android (27,69%) Research in Motion (25,1%) Where is Symbian? Longtail (9,23%) 37,98% 9,23% 25,10% 27,69%
- 26. India Population: 1,210,193,422 GDP (nominal) Total: $1.538 trillion Per capita: $1,265 h4p://en.wikipedia.org/wiki/India
- 27. India: Top 10 Devices Apple iPhone (5,11%) Nokia 5130 XpressMusic (3,11%) Nokia N2700 (3,05%) Nokia 2690 (2,96%) Fly 2080 (2,24%) Research in Motion BlackBerry 9700 (1,89%) Nokia X2 (1,86%) Nokia E71 (1,86%) 6,99% Nokia E63 (1,61%) 4,26% Nokia 5233 (1,58%) Longtail (74,73%) 4,17% 4,05% 3,07% 2,59% 565 Devices 2,55% 2,55% 2,20% 65,41% 2,16%
- 28. India: Top OS Home of Symbian Symbian (33,12%) Android (14,21%) iOS (6,54%) Samsung (6,12%) Research in Motion (6,1%) Sony Ericsson (5,6%) Windows Mobile (1,05%) Longtail (27,26%) 6,54% 14,21% 6,12% 6,10% 5,60% 1,05% 33,12% 27,26%
- 29. Ghana Population: 24,233,431 GDP (nominal) Total: $37.481 billion Per capita: $1,542 h4p://en.wikipedia.org/wiki/Ghana
- 30. Ghana: Top 10 Devices Sony Ericsson W350i (5,01%) Nokia N2700 (2,79%) Nokia 2330c (2,59%) Sony Ericsson S312 (2,49%) Sony Ericsson W880i (2,23%) Sony Ericsson K800i (1,91%) WTF? Apple iPhone (1,7%) Nokia E71 (1,47%) Nokia 5800 XpressMusic (1,37%) Nokia 5130 XpressMusic (1,31%) Longtail (77,13%) 5,01% 2,79% 2,59% 644 Devices 77,13% 2,49% 2,23% 1,91% 1,70% 1,47% 1,37% 1,31%
- 31. Ghana: Top OS Symbian (21,15%) Nokia OS (14,34%) Sony Ericsson W Series (12,92%) Samsung SHP (5,91%) Sony Ericsson K Series (4,9%) Android (2,89%) iOS? BlackBerry OS (2,1%) Longtail (35,79%) 14,34% 21,15% 12,92% 5,91% 4,90% 2,89% 2,10% 35,79%
- 32. Overview Device Devices Device #1 OS #1 OS #2 OS Longterm Longterm Apple iPhone Android Global 2844 43,79 % iOS (38,7%) 7,37 % (33,9%) (22,92%) Apple iPhone Android Germany 1307 36,32 % iOS (46,84%) 5,12 % (40,01%) (22,51%) Apple iPhone Android France 556 37,88 % iOS (47,63%) 5,28 % (40,8%) (18,45%) Apple iPhone Android Switzerland 593 21,9 % iOS (62,1%) 5,75 % (58,76%) (18,57%) Apple iPhone Android Austria 710 48,55 % iOS (26,44%) 6,04 % (24,34%) (34,62%) Apple iPhone Android USA 1318 38,43 % iOS (37,98%) 9,23 % (33,7%) (27,69%) Apple iPhone Symbian Android India 565 74,73 % 27,26 % (5,11%) (33,12%) (14,21%) Sony Ericsson Symbian Nokia OS Ghana 644 77,13 % 35,79 % W350i (5,01%) (21,15%) (14,34%)
- 33. OS & Versions
- 34. iOS Versions
- 35. Global: iOS Versions iOS Version 4.2.x 26,00% iOS Version 4.1.x 9,04% iOS Version < 3.1 iOS Version 4.0.x iOS Version 3.1.x 4,88% iOS Version 3.2.x iOS Version 3.2.x iOS Version 4.0.x 0,19% iOS Version 4.1.x iOS Version 4.2.x iOS Version 4.3.x iOS Version 3.1.x 8,52% iOS Version < 3.1 2,11% iOS Version 4.3.x 49,27%
- 36. Germany: iOS Versions iOS Version 4.2.x 25,22% iOS Version 4.1.x 8,94% iOS Version < 3.1 iOS Version 3.1.x iOS Version 4.0.x iOS Version 3.2.x 4,45% iOS Version 4.0.x iOS Version 3.2.x iOS Version 4.1.x 0,20% iOS Version 4.2.x iOS Version 4.3.x iOS Version 3.1.x 8,04% iOS Version < 3.1 1,77% iOS Version 4.3.x 51,38%
- 37. USA: iOS Versions iOS Version 4.2.x 32,60% iOS Version 4.1.x 6,99% iOS Version 4.0.x 5,36% iOS Version < 3.1 iOS Version 3.1.x iOS Version 3.2.x iOS Version 3.2.x 0,42% iOS Version 4.0.x iOS Version 4.1.x iOS Version 4.2.x iOS Version 3.1.x iOS Version 4.3.x 10,19% iOS Version < 3.1 2,25% iOS Version 4.3.x 42,19%
- 38. Overview: iOS Versions Global Germany USA 0 25 50 75 100 iOS Version < 3.1 iOS Version 3.1.x iOS Version 3.2.x iOS Version 4.0.x iOS Version 4.1.x iOS Version 4.2.x iOS Version 4.3.x
- 39. Android Versions
- 40. Global: Android Versions Android Version 2.1 21,91% Android Version < 2.1 8,64% Android Version 3.x 0,65% Android Version < 2.1 Android Version 2.1 Android Version 2.2.x Android Version 2.3.x Android Version 2.3.x Android Version 3.x 12,68% Android Version 2.2.x 56,11%
- 41. Germany: Android Versions Android Version 2.1 20,03% Android Version < 2.1 5,91% Android Version 3.x 0,84% Android Version < 2.1 Android Version 2.1 Android Version 2.2.x Android Version 2.3.x Android Version 2.3.x Android Version 3.x 13,32% Android Version 2. 59,90%
- 42. USA: Android Versions Android Version 2.1 20,89% Android Version < 2.1 15,05% Android Version 3.x 0,69% Android Version < 2.1 Android Version 2.3.x Android Version 2.1 4,82% Android Version 2.2.x Android Version 2.3.x Android Version 3.x Android Version 2.2.x 58,54%
- 43. Overview: Android Versions Global Germany USA 0 25 50 75 100 Android Version < 2.1 Android Version 2.1 Android Version 2.2.x Android Version 2.3.x Android Version 3.x
- 44. Enough Numbers!
- 45. In Mobile, fragmentation is forever. Deal with init. and GetJar Richard Wong, Investor AdMob Time Users Technology
- 46. regions, people and situations require a di!erent use of services.
- 47. App or Web? The more comprehensive your The more you limit an o!ering, content gets the more the easier it gets to access it meaningful it gets to access it through an App. through the Web. “Apps are like Songs“ “Cool URIs don't change“ Daniel K. Appelquist Tim Berners-Lee http://www.torgo.com/blog/2009/06/apps-are-like-songs.html http://www.w3.org/Provider/Style/URI
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