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Decoding Developers –
Level Up Your Admin Career
An Admin, Admineloper and Architect’s Journeys
Ashley Allen, CEO & Salesforce Architect Meighan Brodkey, Technical Architect
@anerrdgirrl @meighanSF
Jean Velonis, Product Development
@jeanvelonis
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement
Meighan Brodkey
The Three Amigas
Ashley Allen
ADMINELOPER
Product Development | MVP
She/Her
Jean Velonis
ADMIN
CEO & Salesforce Architect
They/Them – She/Her
DEVELOPER
Technical Architect | MVP
She/Her
Our Journeys
Fireside Stories
Path To Leveling Up
Resources
Where Are We Going?
Agenda
2011
Graduated with
Bachelors Math. &
First Salesforce
Job, writing test
code
2013
Started SF
Admin
Freelancing,
working 1099
2014
In house
Admin
2016
Came out
of the
closet &
Divorce
2017
Founded
ITequality!
Founder of Itequality | Salesforce Consulting Partner
Orange County Nonprofit User Group Leader
7x Certifications
Ashley’s Journey
2006 – 08
Single Parent
Graduated UofP
Marketing Career
2009
Remarried
Admin Training
Reporting Wizard
2011
Admin Cert
800 User Org
2015
WIT UG
Leader
Trailhead
2016-18
MOAR Certs
2000
Had a Baby
First Real Job
2013-16
Adv Admin Cert
Manage Org
Had a 2nd Baby
5X Certified Admineloper | Salesforce MVP |
WITness Success | Phoenix WIT User Group Leader
Jean’s Journey
2008
CSM @
salesforce.com
2009
First Admin
Job
2012
Started Coding
at Work
2015
Leader of
Seattle WIT
UG
2016
Architect
2005
Graduated College,
Hebrew Studies
Salesforce MVP | Technical Architect |
Seattle WIT User Group Leader
Meighan’s Journey
Watch Your Language and
Use Your Eyes
Slowing down Mad Max
Know your Audience
“I don’t understand”
Body language & facial expressions
FYI: The blank stare means you lost them
One way to lose them
Watch Your Language and Use Your Eyes
How to be A Powerful Admin
Admin Allyship
Ask around before you refresh a sandbox!
Be aware when your work might break test code:
• Changing record type names
• New validation rules
• Deactivating or changing a workflow rule/process
builder.
• Deactivating a user.
Better together!
How to be a Developer Ally as an Admin
Let’s Get RAD
RAD Women Who Code
What RAD Taught Me
Don’t Over Complicate
Point & Click, Then Code
Ask Questions
Shift in mindset
Individual Contributor
Starting your own path
Individual Contributor
Things I didn’t enjoy about being a Developer:
• Compile errors, repetitiveness, isolation, mundane requests. Lack of
appreciation. Requires more patience than I have.
I really LOVE being an Admin because:
• Teaching people new things, “oh I get it!” Lots of appreciation. Faster
build time- greater visual results in less time.
Non-Developer Admin Career Paths:
• Specialist; service, sales, community. Director, business analyst,
Consultant, principle consultant. Company founder.
Sometime backward is forwards
Coding Standards for
Declarative
Start thinking like a developer
Coding Standards for Declarative
ONE Process Per Object
Exception Checks in Flows
Guidelines for when to click & when to code
Just because it’s declarative, doesn’t mean you can do whatever
Hello World!
Sometimes You Fail Forward
Find a Mentor
Buttons, Queries and Scheduled Jobs…
Oh My!
Debug What?
My First Code
There’s No One Path
Level Up!
RAD
“You either walk inside your story
and own it or you stand outside your
story and hustle for your worthiness.”
”
Brene Brown
https://brenebrown.com/
Resources
Get Involved
RAD Women
All women who learn coding are
heroes! The tech industry is
extremely skewed towards men.
Women make up 57% of the US
workforce, but are drastically
underrepresented in info tech.
Stats vary, but we make up
between 10-23% of
programmers, and much smaller
numbers for women of color.
Salesforce User Group
Join or start Trailblazer
Community Groups to connect,
learn and have fun with
Trailblazers like you at regular
meetings. Meet peers who live in
your city, work in similar roles and
industries, and share your special
interests.
Getting started is simple -- just
find the groups that interest you
and login to sign up for the next
meeting.
Ohana Slack
Meet others in the Ohana, join
channels about different features
where you can talk about different
functionality tips and tricks. Get
real time help with question about
the platform from other admins,
devs, and architects. Plus make
new friends from all over.
Get Involved
Trailhead Resources
Projects
Build a suggestion Box App
Quick Start: Apex Coding for
Admins
Quick Start: Apex
Modules
Formulas & Validations
Apex Basics & Database
Platform Development
Basics
Apex Testing
Custom Metadata Types
Transform SQL Queries to
SOQL Queries in a Lightning
App
Trailmix
Build Your Developer Career on
Salesforce
Prepare for Your Salesforce
Platform Developer I Credential
Super Badge
Process Automation Specialist
Lightning Experience Rollout
Specialist
Df18 decoding developers  level up your admin career 2018

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Df18 decoding developers level up your admin career 2018

  • 1. Decoding Developers – Level Up Your Admin Career An Admin, Admineloper and Architect’s Journeys Ashley Allen, CEO & Salesforce Architect Meighan Brodkey, Technical Architect @anerrdgirrl @meighanSF Jean Velonis, Product Development @jeanvelonis
  • 2. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Statement under the Private Securities Litigation Reform Act of 1995 Forward-Looking Statement
  • 3. Meighan Brodkey The Three Amigas Ashley Allen ADMINELOPER Product Development | MVP She/Her Jean Velonis ADMIN CEO & Salesforce Architect They/Them – She/Her DEVELOPER Technical Architect | MVP She/Her
  • 4. Our Journeys Fireside Stories Path To Leveling Up Resources Where Are We Going? Agenda
  • 5. 2011 Graduated with Bachelors Math. & First Salesforce Job, writing test code 2013 Started SF Admin Freelancing, working 1099 2014 In house Admin 2016 Came out of the closet & Divorce 2017 Founded ITequality! Founder of Itequality | Salesforce Consulting Partner Orange County Nonprofit User Group Leader 7x Certifications Ashley’s Journey
  • 6. 2006 – 08 Single Parent Graduated UofP Marketing Career 2009 Remarried Admin Training Reporting Wizard 2011 Admin Cert 800 User Org 2015 WIT UG Leader Trailhead 2016-18 MOAR Certs 2000 Had a Baby First Real Job 2013-16 Adv Admin Cert Manage Org Had a 2nd Baby 5X Certified Admineloper | Salesforce MVP | WITness Success | Phoenix WIT User Group Leader Jean’s Journey
  • 7. 2008 CSM @ salesforce.com 2009 First Admin Job 2012 Started Coding at Work 2015 Leader of Seattle WIT UG 2016 Architect 2005 Graduated College, Hebrew Studies Salesforce MVP | Technical Architect | Seattle WIT User Group Leader Meighan’s Journey
  • 8. Watch Your Language and Use Your Eyes Slowing down Mad Max
  • 9. Know your Audience “I don’t understand” Body language & facial expressions FYI: The blank stare means you lost them One way to lose them Watch Your Language and Use Your Eyes
  • 10. How to be A Powerful Admin Admin Allyship
  • 11. Ask around before you refresh a sandbox! Be aware when your work might break test code: • Changing record type names • New validation rules • Deactivating or changing a workflow rule/process builder. • Deactivating a user. Better together! How to be a Developer Ally as an Admin
  • 12. Let’s Get RAD RAD Women Who Code
  • 13. What RAD Taught Me Don’t Over Complicate Point & Click, Then Code Ask Questions Shift in mindset
  • 15. Individual Contributor Things I didn’t enjoy about being a Developer: • Compile errors, repetitiveness, isolation, mundane requests. Lack of appreciation. Requires more patience than I have. I really LOVE being an Admin because: • Teaching people new things, “oh I get it!” Lots of appreciation. Faster build time- greater visual results in less time. Non-Developer Admin Career Paths: • Specialist; service, sales, community. Director, business analyst, Consultant, principle consultant. Company founder. Sometime backward is forwards
  • 16. Coding Standards for Declarative Start thinking like a developer
  • 17. Coding Standards for Declarative ONE Process Per Object Exception Checks in Flows Guidelines for when to click & when to code Just because it’s declarative, doesn’t mean you can do whatever
  • 19. Find a Mentor Buttons, Queries and Scheduled Jobs… Oh My! Debug What? My First Code
  • 20. There’s No One Path Level Up! RAD
  • 21. “You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” ” Brene Brown https://brenebrown.com/
  • 22. Resources Get Involved RAD Women All women who learn coding are heroes! The tech industry is extremely skewed towards men. Women make up 57% of the US workforce, but are drastically underrepresented in info tech. Stats vary, but we make up between 10-23% of programmers, and much smaller numbers for women of color. Salesforce User Group Join or start Trailblazer Community Groups to connect, learn and have fun with Trailblazers like you at regular meetings. Meet peers who live in your city, work in similar roles and industries, and share your special interests. Getting started is simple -- just find the groups that interest you and login to sign up for the next meeting. Ohana Slack Meet others in the Ohana, join channels about different features where you can talk about different functionality tips and tricks. Get real time help with question about the platform from other admins, devs, and architects. Plus make new friends from all over.
  • 23. Get Involved Trailhead Resources Projects Build a suggestion Box App Quick Start: Apex Coding for Admins Quick Start: Apex Modules Formulas & Validations Apex Basics & Database Platform Development Basics Apex Testing Custom Metadata Types Transform SQL Queries to SOQL Queries in a Lightning App Trailmix Build Your Developer Career on Salesforce Prepare for Your Salesforce Platform Developer I Credential Super Badge Process Automation Specialist Lightning Experience Rollout Specialist