Dieselfinalpresentation 130113072332-phpapp01
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The document provides information on denim trends, sales, and competitors. It analyzes denim sales data showing a decline in women's denim but an increase in men's prices. Social media "likes" and import data on denim apparel are presented. The document also includes details on Diesel such as its history, mission, target market, stores, product lines, and financial performance. Competitor data for Guess, G-Star, and Levi's is presented.
Dieselfinalpresentation 130113072332-phpapp01
- 1. Katerina Kazia May Rifaat Elena Artamonova Nitya Soni Nibal Turjuman Samish Jain P r o d u c t D e v e l o p m e n t
- 3. Denim Evolution 1800’s 1930’s 1940’s 1950’s 1960’s 1970’s 1980’s1990’s 2000’s
- 4. SALES DROP IN DENIM MARKET Analysis of Denim Distribution Channel Women’s Men’s -Speciality stores +1.1% +3% -Department stores -0.1% +0.9% -Mass merchandisers +6.5% -0.2% -E-commerce Decline N/A +15.1% -Factory outlets N/A -17.7% •Women’s denim have suffered a drop in sales from last year. •Overall Increase in the average price in jeans rose by 4.1%, within men’s by 4.7% and women by 3.7% . •The increases have hardly compensated for wholesaler’s higher price and retailers expenses. •Consumers having different income levels and different tastes. •Denim have changed from being a commodity to being in fashion and lost its charm. •Consumers are building their wardrobes in other areas like dresses ,footwear before they are going back for a pair of jeans. •Profitability was hindered by high raw material cost(cotton crops) and unit volume was impacted by price increases. • Last year’s analysis showed a pick up in coloured denim, especially the upper end of the market. • Denim has played an important role within the extreme, Sports lifestyle(riders, snow boarders free style ski, skate-board and bikers ) most of the new action denim sells from around $100 as high as $400 for protective and advanced models. Denim Today
- 5. DENIM ‘s SALES DOWN FALL NDP GROUP U.S JEANS SALES (000) Women’s Men’s 2011 13,506,375 $ 7,793,271 $ 5,713,104$ 2010 $13,799,525 $ 8,055,837 $5,743,688 CHANGE -2.1% -3.3% -0.5% U.S JEANS UNITS (000) Women’s Men’s 531,224 311,730 219,494 565,246 334,277 230,969 -6.0% -6.7% -0.5% AVERAGE RETAIL PRICE Women’s Men’s $ 25.43 $25.00 $26.03 $24.41 $24.10 $24.87 4.1% 3.7% 4.7% -2.1%CHANGES IN JEANS SALES IN 2011
- 6. DENIM FACEBOOK LIKES RANK BRAND LIKES CHANGE 1 LEVI'S 11,237,419 198.90% 2 DIESEL 1,837,959 131.30% 3 GUESS 1,836,352 117.40% 4 PEPE JEANS 904,495 N/a 5 G-STAR 766,909 167.50% 6 TRUE RELIGION BRAND JEANS 663,407 120.30% 7 WARNGLER WESTERN 579,485 100.80% 8 MAVI JEANS 472,911 109.50% 9 MISS ME JEANS 436,211 103.60% 10 MISS SIXTY 421,465 68.10% 11 GUESS BY MARCIANO 403,175 70.50% 12 LUCKY BRAND 306,886 85.00%
- 7. DENIM APPAREL IMPORTS 2011 VS 2010 DOZENS VALUE (000) 2011 2010 CHANGE 2011 2010 CHANGE MENS/BOYS JEANS 22,900,682 26,022,970 -12.00% $2,260,042 $2,152,394 5.00% WOMEN'S/GIR LS JEANS 19,725,121 24,385,710 -19.10% $1,916,132 $2,023,896 -5.30% OTHER DENIM APPAREL 882,950 1,042,799 -15.30% $758,743 $1,037,231 -26.80% TOTAL 43,508,753 51,451,479 -15.40% $4,934,917 $5,213,521 -5.30%
- 8. Denim or non-Denim ? • With high end denim business pressured in recent seasons there’s a dichotomy between companies focused on denim and those who are after non denim fabrics and novelty silhouettes. • Novelty fashion makes up 75% of most of higher end jeans company’s such as Rich & Skinny , Seven for all mankind. • The novelty part of the denim business is what keeps it going, it gives freshness that was never there before, in the past it was just blue jeans –people got bored of that!!!
- 9. DIESEL is a Denim Brand “Renzo Rosso equated jeans with freedom and rebellion leading him to start a jeans brand that embraced values such as individuality, irreverence, bravery and freedom, and these values very soon translated into a lifestyle, we were pioneers in this, we had to fight in the beginning but today it sounds quiet normal.” “When lifestyle is authentic it can be applied to many categories starting from non denim apparel collection to accessories, fragrances and so on..”
- 11. History of Diesel • The company was founded by Renzo Rosso in 1978. • 1985 Renzo Rosso got complete acquisition of the company. • 1991 beginning of the international marketing strategy. • 1996 opening of Diesel’s first flagship store on New York City’s Lexington Avenue.
- 12. Diesel DNA: • Humorous • Glocal • Hedonistic • Contemporary • Dialogical • Lifestyle Oriented • Always different • Provocative
- 13. Diesel Info and Mission • Innovative brand known for developing new styles, fabrics, manufacturing methods as well as quality control to guarantee outstanding product. • Diesel has stores in 80 countries, with 5000 points of sales, 300 mono brands stores. • The Headquarters are located in Molvena, in the north-eastern part of Italy, where the company manages 12 subsidiaries across Europe, Asia and the Americas. Diesel employs over 1,300 people worldwide. “To create an apparel line perfect for individual people who follow their own unique path in life and for those style- makers who express their individuality by the way they dress.”
- 14. Target Market Psychographic Fashionable, Have Extra money to spend significant on quality fashion clothing, Attracted by Innovation, Hedonistic, Experimental and Independent, Fun loving, energetic and somewhat rebellious. Demographical Age- 20-35, Men and women, Higher Middle Class, Early Young Professional. Geographical People living in big metropolitan cities. Behavioral Leisure time oriented consumption, Regular customers, Brand Loyal.
- 15. *The annual turnover is expressed in million euros. Financial Data
- 16. POSITIVE NEGATIVE I N T E R N A L E X T E R N A L STRENGTHS WEAKNESSES OPPORTUNITIES THREATS • A complete lifestyle brand. • exclusiveness strategy ( from 10000 POS to 5000). • Introducing a new image through OTB group, instead of rebranding. • Strong and unique advertising strategy building an image for the brand, giving identity to the costumer. • Diversification in other merchandise. • Diesel main product, jeans is somewhat expensive. • The sizes of the jeans, for women, do not apply to all body types. • Replica products and fake imitation affects brand image. • A dip in the demand of jeans can have a major drop in sales. • Fast fashion jean brands raise their sales. • With new treatments and technology for fabrics we can add value to the products. • With rising concern in eco-friendliness of products and stores, Diesel can respond with promotion campaigns to instill trust. • Diesel can tap emerging retail markets like Brasil and Russia to make the most of the unsaturated markets there. • Outsourcing some divisions in ‘cheap labour’ countries may help maintain economies of scale.
- 17. STORE ANALYSIS
- 18. Diesel Store Analysis Rome ,Via del Corso
- 19. CashCounter Accessories, Eyewear, Fragrances Ducati Collection Promotions table :T-shirts Shorts Hung Merchandise HungMerchandise Jeans Display Face display Folded Table (new styles Swimsuit–wall(facedisplay) Hung Merchandise Footwear Bags + mix wall display Entrance Store window Rome Store Display
- 20. • The store focuses more on Menswear than woman wear, 60% to 40% in assortment. • Entrance of the store is displaying items such as accessories, watches, fragrances, and sunglasses . • Tables with merchandise offer items such as, Bermuda shorts and T-shirts with a price less than the price of Jeans and other merchandise that is present in different corners. • T-shirts price 60 Euros made in India. Bermuda shorts 180 Euros made in Tunisia, Polo shirts prices are 70 Euros.
- 21. 50% of the Merchandise is Jeans and Pants.
- 22. T-shirts ,Tops 30% Dresses 10% Skirts and shorts 10% Hung 80% Folded 20% Display
- 23. Width, depth and consistency of range: • Novelty • Maintenance of the assortment • Style 45% 30% 40% 10% 7% Merchandise Mix jeans Pants T-shirts shorts Black&Gold
- 24. Diesel Black Gold Diesel Black Gold Line, is not displayed within the Diesel store in Via del Corso, they have it at Via Conodotti . • The assortment of denim in the Black Gold is only 2%. • Most of the collection is Jackets, shirts, and T-shirts. • Black Gold is slightly different and more glamorous • Their prices are around 345 EUR for a pair of jeans.
- 25. APPAREL
- 26. Online Store Women Collection 27% 17% 2%12% 12% 5% 3% 4% 18% Jeans Dresses Jumpsuits Jackets Pants and Shorts Shirts Skirts Sweaters T's and Tops APPAREL
- 27. Price Range Women CATEGORY PRICE EUR JEANS 100-240 DRESSES 100-250 JUMPSUITS 130-240 JACKETS 160-600 PANTS/SHORT 85-210 SHIRTS 100-150 SKIRTS 100-350 SWEATERS 120-160 T-SHIRTS/TOPS 35-150
- 28. Price Range Women Graph 0 100 200 300 400 500 600 700 PRICE LOW PRICE HIGH
- 29. Online Store Men Collection 38% 17% 9% 4% 10% 22% Jeans Jackets Pants&Shorts Shirts Sweatshirts/Sweaters Tunks & Tops&Polos APPAREL
- 30. Price Range Men CATEGORY PRICE EUR JACKET 170-870 JEANS 110-270 PANTS 110-210 T-SHIRTS/TOPS 35-70 SHIRTS 70-180 SWEATERS 85-170 SHORTS 90-140 POLO 80-140
- 31. Price Range Men Graph 0 100 200 300 400 500 600 700 800 900 1000 PRICE LOW PRICE HIGH
- 32. “We can describe it as a love affair between refined quality and rock & roll, translated into a contemporary collection.” “Diesel Black Gold products have an authentic vintage feel and a sophisticated look.”
- 33. Women Garments 15% 26% 14% 11% 3% 1% 2% 8% 20% jeans dresses and jumpsuits jackets pants shirts sweaters skirts knitwear Ts and Tops
- 34. Price Range Women CATEGORY PRICE EUR JEANS 220-360 DRESSES/JUMPSUITS 90-2500 JACKET 350-1400 PANTS 170-1420 SHIRTS 210-220 SWEATERS 210 SKIRTS 180-500 T-SHIRTS/TOPS 70-595 KNITWEAR 170-390
- 35. 220 € 90 € 350 € 170 € 210 € 210 € 180 € 180 € 70 € 360 € 2.500 € 1.400 € 1,420 € 220 € 210 € 690 € 500 € 595 € 0 500 1000 1500 2000 2500 3000 Price Line Women
- 36. Price Range Men CATEGORY PRICE EUR JEANS 190-600 JACKETS 210-1060 PANTS 150-300 SHIRTS 140-250 SWEATERS 130-160 KNITWEAR 160-320 T-SHIRTS/TOPS 60-160
- 38. 190 € 210 € 150 € 140 € 130 € 160 € 60 € 600 € 1.060 € 300 € 250 € 160 € 320 € 160 € 0 200 400 600 800 1000 1200 jeans jackets pants shirts sweaters knitwear T's and tops General Price Line
- 39. COMPETITORS
- 40. Turnover in Million €857 (2010) €1.121 (2010) $311 (2010) EBITDA €139 (16.2%) €285 (25.4%) $40 Mono-Brand Stores 251 125 Directly Operated Stores 682 90 Turnover in Million €240 €272 $1.849 (jeans ) EBITDA 48 (16.2%) $319 Mono-Brand Stores 220 200 (VF corporation) Directly Operated Stores 450 under «VF corporation»
- 41. Turnover in Million $2.128 (2010) €1.328 (2010) EBITDA $364 (17.1%) €163 (12.3%) Mono-Brand Stores 300 Directly Operated Stores 682 4% 7% 0,01% 1% 3% 1.22% DIESEL Guess for all 7 mankind Replay Pull and bear True religion Market shares in USA and EU (denim) Denim market • 31 billion Euro • 839 million pairs of denim
- 42. Women Average Price Men Average Price 15.99 39.99 27 19.99 49.99 29 213 427 269 183 549 340 155 400 229 150 200 226 11 37 24 14.6 32 23 99 169 132 119 199 157 175 365 265 255 345 289 100 240 160 100 280 173 89 199 142 99 159 129
- 43. Mood Fabric Colors Texture • Urban • Young • Fun • Vintage inspiration • Polyester • Cotton/elastane • Denim • Linen • Polyurethane • Leather neutral colors • faded & neon colors • classic & tredy patterns • stamped shirts / logo stamps • • worn effects • burnt effects • faded effects • washed effects • vintage effects • rough textures OVERALL MOOD OF THE COLLECTION
- 44. Mood Fabric Colors Neutral colorsss• Fluo/Pink/Cioletss• Military/green/blackss• White/orchidss• Animal prints ss• Florals prints ss• OVERALL MOOD OF THE COLLECTION • Sexy • Classical & Elegant • Vintage inspired • Curve defining • Demure & Feminine & Wild • Sleek & Sharp & Casual • Sporty Sparkling embroidery ss• Leather ss• Lace ss• Elastin ss• Charmeuse ss• Denim/Cotton/Linen ss•
- 45. • American dream • Young, sexy and adventurous lifestyle • Casual chicness • Sexy bombshell and bad boy • Trendy and fresh balanced look • Sexy and business MOOD FABRIC • unisex DENIM fabric • 'chameleonic' fabric, • monochrome and printed denim • trendy graphic print • 'dirt brown‘/ gray • navy /dark green • black is dominate • beige • red COLORS OVERALL MOOD OF THE COLLECTION
- 46. Mood Fabric Colors Texture • Youthful • Fun • Stylish • Sexy & Sophisticated • Polyester & Spandex • Cotton • Denim • Linen & Silk pastel & neutral colorssss• bright colorssss • floral prints and patternssss • trendy patternssss • • Roasted effect • Worn out effects • Used look & Rough texture • Arabian space wash OVERALL MOOD OF THE COLLECTION
- 47. Mood Fabric Colors Texture • Urban • Young • Sexy • Polyester & Elastin • Linen • Denim • Lether • Polyurethane neutral colorssss• light colorssss• bright colors sss• stripes patterns sss• • Burn effect • Worn effects • Faded & effect • Vintage effect OVERALL MOOD OF THE COLLECTION
- 48. • Casual Basic • Street spirit • Parties • Family • School & Sport MOOD Wash • vibrant colors • contrasting patterns stripes • pink shades • Contrasting and geometric designs COLORS • Dark wash • Medium wash • Tints of grey • cotton • polyester • viscose • spandex FABRIC OVERALL MOOD OF THE COLLECTION
- 49. Mood Fabric Colors Texture • Young • Seductive • American cult • Cotton & Denim • Leather • Elastane • Linen • Polyurethane More of cool colourssss• Pastel colourssss • Checkssss • Red & White & Bluesss • • Burnt & Faded effect • Worn effect • Vintage effect • Rough textures OVERALL MOOD OF THE COLLECTION
- 50. 17-26 • Boys and girls (depending on their parents) • Follow fashion • Urban style • Budget conscious 25-45 • Fast trend adopters • Trendsetters • People with an ample disposable income 20-35 • Street fashion • Urban style • Rock style • Money is not much of a concern 18-30 • Young adults • Urban style • Money is not much of a concern GLORIA JEANS PULL& BEAR REPLAY DIESEL D&G TRUE RELIGION 7 FOR ALL MANKIND T A R G E T M R K E T
- 52. SUMMARY
- 53. NEW LINE PLAN SS2014
- 55. New Men Collection 2014 28% 14% 11% 13% 18% 16% Jeans Jackets Pants&Shorts Shirts Sweatshirts/Sweaters Tunks & Tops&Polos Difference between 2012 and 2014 collections 38% 30% -32% Jackets Shirts Sweatshirts/S weaters 29% 12% 11%10% 21% 17% Jeans Jackets Pants&Shorts Shirts Sweatshirts/Sweaters Tunks & Tops&Polos Men Collection 2012
- 56. 28% 15% 2% 9% 10% 6% 3% 3% 24% Jeans Dresses Jumpsuits Jackets Pants and Shorts Shirts Skirts Sweaters T's and Tops Women Collection 2012 New Women Collection 2014 26% 14% 1% 10% 11% 7% 7% 4% 20% Jeans Dresses Jumpsuits Jackets Pants and Shorts Shirts Skirts Sweaters T's and Tops Difference between 2012 and 2014 collections -28% -13% 22% -37% Jeans Dresses Skirts
- 57. 50% 50% Women’s collection 2014 Ongoing Fashionable 53% 47% Men’s collection 2014 Ongoing Fashionable Collection 2014
- 60. Jeans
- 61. Bestsellers
- 62. Trends: • Harem pants and other type of summer bottoms. • Jean shorts are prefered to jeans. • Light materials (silk, linen etc..) are prefered to denim. • Shiny denim fabrics. • High wasted jeans. • Clean rather than treated jeans. Facts: • Boyfriend, Jeggings and Joggjeans: the ones with the most best selling items. • Skinny and Superskinny: worst sellers. • Straight: There are not so many bestsellers. A lot of iconic items. • Flare: They perform good enough • Bootcut: They are not performing well. Women Jeans
- 63. • Cut down the collection by 15% for S/S 2014. From 84 to 71. • Skinny and Superskinny: Merge the two categories in one. 15% 12% 12% 13%7% 10% 19% 12% Bootcut Boyfriend Flare Jegging Joggjeans Regular Straight 9% 13% 9% 13% 8% 10% 22% 9% 7% Bootcut Boyfriend Flare Jegging Joggjeans Regular staright Skinny/Super Skinny Banana Wide Line Plan
- 64. 25% 75% Fashionable Ongoing 33% 67% Fashionable Ongoing •Increase the percentage of fashionable jeans. Ongoing items
- 65. • Increase high wasted jeans • Increase number of clean treated jeans 4% 33% 63% high waist low waist regular waist 15% 28%56% high waist low waist regular waist 19% 32% 49% clean medium treated treated 30% 30% 40% clean medium treated treated
- 66. Introduce New category: The Wides
- 67. Introduce New category: banana jeans
- 68. Introduce Cropped style jeans within some already existing categories.
- 69. Colors light grey 7% dark grey 0% black 4% beige 0% light blue 20% dark bue 47% brown 0% green 1% military green 0% pink 0% white 4% red 1% light yellow 1% medium blue 15% JEANS women 2012 color palette and proportions 2014 proportional color card
- 70. Fabrics/Washes • New technologically developed fabrics. • Eco friendly compositions
- 71. Details neon pre war pockets stitch repair rust details
- 72. Trends: • Men Jeans are going to be a trend also for 2014. Baggy style is coming back, skinny trend fades. • Lighter textures of denim mixed with other material. • Shiny denim fabrics. • Clean rather than treated denim. Facts • Straight: Best sellers. Iconic Diesel jeans category. • Carrot: Best sellers. Trendy jeans category. • Joggjeans: Perform very well. • Bootcut: Perform good enough. • Regular: They do not perform well. Iconic Diesel jeans category. • Tappered: They do not perform well. Trendy category. • Skinny Jeans: They perform poorly. A very big category. Men Jeans
- 73. 10% 21% 9% 14% 4% 19% 24% bootcut straight tappered carrot joggjeans skinny regular Line Plan •Keep the same amount of the collection, 111 items •Reduce the number of tappered, bootcut, skinny and regular categories. •Add 4 new categories: baggie, banana ,cropped and overall jeans. 8% 21% 5% 14% 9% 11% 15% 7% 4% 4% 2% bootcut straight tappered carrot joggjeans skinny regular baggie banana cropped overalls Merchandise compiosition
- 74. 54% 46% Men Jeans SS2012 Fashionable Ongoing 58% 42% Men Jeans SS2013 Fashionable Ongoing Ongoing items
- 75. • Increase number of clean treated jeans 19% 32% 49% clean medium treated treated 30% 30% 40% clean medium treated treated
- 80. Color 2014 Colors are lighter in jeans not much dark blue jeans. light grey 8% dark grey 9% black 2% beige 0% light blue 41% dark bue 20% brown 0% green 0% military green 0% pink 0% white 13% red 0% light yellow 0% medium blue 7% The best colour in sales 2012 color palette and proportions
- 81. Washes/Fabric They call this type of fabric pre-war, which have a dust coat giving it a vintage used look and the pockets as you can see in the picture are very much pre-war. New technologically developed fabrics. Eco friendly compositions
- 82. Details Patch repair style. Oxidized fabric, zippers, bottoms.
- 83. Introducing Treatments & Technology Deflexation: made of polymerized silicone sheets that provide comfortable impact protection for flexible breathable durable and washable denim jeans. Codura Denim fabric is a blend of cotton and in vista nylon fiber 6.6 providing abrasion resistance and is durable but soft. Dyneema Fiber: made of ultra high molecular weight polyethylene and used in denim linings, light but highly impact resistant. Turbo Tech: launched by ISKO a new denim technology that allows the wearer to customize and accelerate the evolution of jeans from raw to vintage through various cleaning and wearing regimens. Botanic Denim: The simple addition of TENCEL to conventional authentic cotton jeans can improve the environment significantly.
- 84. Pants and Shorts • Jeans sales have decreased and during Spring summer season they decrease even more due to weather and lifestyle during summer, as an alternative the pants category has to be sufficient, evident and trendy to alternate and compensate for the drop in jeans sales. • Menswear Pants show 11 best sellers out of 21 items due to missing sizes analysis ,Shorts showed 4 best sellers out of 11 items.( Best Sellers are keepers , higher demand on Pants rather than shorts). • Womenswear Pants showed 7 Best sellers out of 23 items ,shorts shows 5 best sellers out of 10 items which proves high demand on Shorts for SS12 collection. • The same quantity will be kept as is but the percentage within will differ in SS14 within the quantity of trendy items in ratio with ongoing items Introducing new styles to match the Diesel attitude and clientele.
- 86. Best Sellers SS12 Men Pants PECTRON Pant H-LAP Short H-LAP CHI TIGHT TY-LAB TY-Tool PANGUARY LARKSHORT PITO PESTOR KROSHORT
- 89. New Styles : • Cropped • straight leg • Up sized • Loose • High waist • BeltedKey looks : • relaxed • androgynous • Vintage updates Finishes &Textures : • Well laundered, fluid and draped • Authentic herringbone construction • Vintage and time worn • Shredded • Chambray • PatchesMaterials : • Mimic aged leather • Oil duck canvas • Waxed • Cracked resin texture • Gabardine , Fresco tropical Introduce
- 90. Color 11% 11% 13% 4% 13% 10% 6% 8% 10% 6% 8% Color Palette 2012 Color Palette 2014
- 91. pants 63% shorts 37% Women's Pants SS12 canvas 67% denim 0% gabardin e 16% fleece 17% Women's Pants SS12 denim 31% canvas 38% twill 31% Women's Short canvas 54% waxed 15% gabardin e 15% fleece 8% mimic leather 8% Women's Pants SS14 denim 25% canvas 31% twill 31% satin 13% women's shorts SS14 Women Pants
- 92. Best Sellers SS12 Women Pants IODINE -PS FAITHLEG P-TRACK P-JASPER P_ROMYTE P-PATERINE D_AROL PEGGY
- 94. Key looks : • relaxed • androgynous • Vintage updates Finishes & textures : • Worn effects • Patch work • Drapes • Shredded distressed • Pleats • Chambray • Printed (Tie dyed) New Styles : • Cropped • Up sized • loose • High waist Flairs • Botten • Bow detailed belts Materials : Introduce
- 95. Materials Denim Canvas Gabardine Composition : 100% Cotton 60% Cotton, 40% Linen 76% Cotton, 22% Polyester, 2% Elastin
- 96. beige 10% dark blue 2% blue jeans 12% military green 20% brown 2% black 14% light grey 10% white 12% red 8% blue 2% light yellow 4% orange popsicle 2% Color Color Palette 2012 Color Palette 2014
- 97. Tops
- 98. Trends: • According to the forecast 2014 denim and leather jackets will be in trend, introducing new types of washes and silhouettes. Facts: • This is not the main category of goods for Diesel. • Coats and jackets represent only 12% of the total assortment line, 36 % of which are denim jackets. • Denim material outwear items have increased in sales within the extreme sport lifestyles due to new denim technologies. Women Jackets
- 99. Line Plan Outwear mix 14% Outwear lather jackets 14% Inwear mix 11% Denim jackets 43% Inwear leather jackets 7% Waistcoats 11% Outwear mix 14% Outwear lather jackets 22% Inwear mix 14% Denim jackets 43% Inwear leather jackets 7% SS 2014SS 2012
- 100. 83% 17% Fashionable Ongoing 70% 30% Fashionable Ongoing Ongoing items Increase fashionable items by 13%.
- 101. Introduce • Parka - Pure cotton denim with highly abrasive details and washes 10-13 of fabrics.
- 102. Introduce • Sleeves are set forward and cropped to below the elbow. • Patched items bleached denim colors. . • A trapeze silhouette cropped jacket with A-line cuffed kimono sleeves • New group of waistcoats • A rounded shoulder line
- 103. Color Colour Palette SS14 white 15% dark denim blue 10% light blue 12% Military Green 12% black 22% green 3% light grey 10% yellow 3% beige 8% red/orange 5% Colour Palette SS12
- 104. • Cloth • Fleece • Denim • Goat leather • Sheep skin • Lamb leather • Paper effect • Clean surface/light reflection • Canvas Look • Textured weaves Washes/Fabric
- 105. Men Jackets and Shirts Trends: • Mix of summer colors and Earth colors return of floral Prints • Key words for SS14 outerwear: Futuristic, minimalism, Twisted, Reconstructed, Mysterious, Austere and Weathered. • Major trends in jackets are Parka and bomber Jackets and Knitted Polo Shirts, printed , Pajama shirts Facts: • More Focus on Jackets and Shirts and less on Sweatshirts and Sweaters as according to the sales trend of Sweatshirts and Sweaters are decreasing for SS Collections. • According to Bestseller analysis jackets had 15%, Shirts had 12%, Sweaters and Sweatshirts had 8% best sellers. .
- 106. Ongoing 20% Fashionabl e, 80% Ongoing Fashionable Line Plan Ongoing; 20% Fashion able, 80% Ongoing Fashionable The current collection has 46 styles of jackets and has wide and shallow assortment, we plan to increase the number of styles and have wide and deep assortment, as we plan to introduce new colors and new styles. Ongoing Sku’s
- 107. Introduce 1. The summer coats 2. Voluminous parkas 3. Double breasted 4. Deconstructed blazers 5. Cotton bomber jackets 6. Demure classic raincoats 7. Brightly coloured military style jackets • Teemed with luxurious satin, technical fabrics and Cotton of- course. The silhouettes different too, from puffy to minimalist. 23% 16% 12%11% 11% 11% 16% Summer Coats Parkas Double brested Blazers Bomber Jackets Raincoats Military jackets New Plan
- 108. Introduce
- 109. Colors The color palette will be typically summery, consisting of orange, yellow, purple and turquoise. Brown, mixed with neutrals represents the, natural colours, like sage green sand and beige will be used. 0% 0% 0% 12% 0% 0% 12% 7% 0% 0% 7% 0% 0% 0% 49% 12% Colour Palette SS12 Colour Palette SS14
- 110. Introduce Key Styles Stand-collar shirt- Half-placket shirt City short-sleeve shirt Baseball shirt Pyjama shirt Cropped shirt Knitted Polo Shirts 23% 10% 14% 13% 10% 17% 13% Stand-Collar Half Placket City short sleeve Baseball Pyjama Cropped Knitted Polo New Plan
- 111. Colors • Purple, orange and turquoise blue, like the sea, freshen up the fashion in the summer heat. Yellow, like the sun, is the main primary colour 0% 0% 20% 6% 6% 0% 0% 6% 0% 0% 34% 17% 3% 0% 0% 9% 2012 Color Palette 2014 Color Palette
- 112. Prints • Summer calls for prints, they’re bright and fun. For the season, stripes have been re-polished:. The floral print trend, the foulard print, but with a twist of patchwork, paper or postcard prints works.
- 113. Line Plan Ongoing; 77% Fashionable; 23% Ongoing Fashionable Ongoing; 60% Fashionable; 40% Ongoing Fashionable On Going Style's As we want to concentrate more on jackets we will reduce the quantity of styles of Sweatshirts and Sweaters and would also like to change the fashionable and ongoing assortment of this category.
- 114. IntroduceKey Details • Retro-inspired boxy proportions • Neckline- Focused Updates • Easy-fit soft draping • Draped construction • Engineered Modern Key Styles • High V vest • Shrink-fit sweat • Deep V-neck cardigan • Cut-off DIY sweat • Drape Tee • Shrunken-V Cardigan 18% 14% 14% 18% 14% 22% High V vest Shrink-Fit Sweatshirt Deep V-neck cardigan Cut-off Diy Sweatshirt Drape tee Shrunken-V Cardigan
- 115. Colors 0% 0% 20% 0% 0% 0% 4% 7% 0% 0% 9% 9% 0%0% 17% 35% 0% Previous colour palette New Color Palette More of Earthen Colours, shades of greys, blues and whites with flashes of Red and incandescent yellow .
- 116. New styles : • Styles remain the same by 85% Diesel logo t-shirts • Knitted polo – Johnny collar • Outdoor pursuits • Clean sportswear Men T-Shirts ongoing 29% trendy 71% ongoing 29% trendy 71% 50% 31% 19% Crew neckline V-neckline Button closing 78% 13% 9% Crew neckline V-neckline Button closing
- 117. Finishes & Textures • Tie dyed • faded • Vintage worn effect • Rusted effect, Stained • Patches • Striped Key Looks: • asymmetric cut • resorts shirt update • asymmetric sleeves • V-neck T-shirt • indigo patches • all over prints • vintage inspired • the Denim T-shirt • Insert panelling Materials • Denim • Jersey • Light-weight knit • Bio psychedlic prints • Knitted stripes
- 119. Women Dresses and Skirts Facts: • According to the WGSN Denim Report, various textures and details such as dust coating, rust color, vintage trims are upcoming. • Also the color palette defined by WGSN report focuses more on a range of cool, warm, bright and pastel colors for women categories. • As per the best seller analysis, only 30% of the skirts, 10% of shirts, 25% of dresses and 35% of Tops and T-shirts are selling well. • According to the analysis of the line plan, the previous collection offers a very limited range of fashionable items. Thus, increasing the no. of fashionable items by 10%. Trends: • The next big trends: Flared Skirts, Full Length Skirts, Belted, Empire waist and Flared dresses, Collarless and Slash neck Blouses/Tops. • Indigo patterns, floral patterns, neon colors, Tie and dye are the next upcoming range of patterns and prints.
- 120. New Styles: Full Length(2), Short length flared skirts(4), High waist skirts (4). DIESEL WOMENSWEAR SKIRTS ASSORTMENT ANALYSIS SS12 DIESEL WOMENSWEAR SKIRTS ASSORTMENT ANALYSIS SS14 70% 30% ongoing fashionable Ongoing Items 90% 10% ongoing fashionable
- 121. Details • Dust coated finish • Rusted colour • Worn out/ ragged look • Vintage trims: rivets and buttons • Whiskering • Tinted Look
- 122. Color/Fabrics 0% 0% 27% 0% 0% 0% 0% 0% 0% 0% 9% 0% 0% 0% 55% 0% 0% 9% Color Palette 2012 Color Palette 2014
- 123. DIESEL WOMENSWEAR DRESSES ASSORTMENT ANALYSIS SS12 DIESEL WOMENSWEAR DRESSES ASSORTMENT ANALYSIS SS14 ongoing; 30 fashionabl e; 70 ongoing fashionable Ongoing New Styles: Belted(6), Flared(6), Empire waist(6). No. of items: 46 ongoing 40% fashionabl e 60% ongoing fashionable No. of items: 46
- 124. Details • Vintage look • Crinkled effect • Dust coat finish • Sequins patterns • Aged leather look
- 125. Color/Fabrics 0% 0% 38% 3% 2% 16% 0% 9% 0% 0% 9% 2% 3% 0% 0% 19% 0% 0% Color Palette 2012 Color Palette 2014
- 126. DIESEL WOMENSWEAR SHIRTS ASSORTMENT ANALYSIS SS12 ongoing; 60 fashionable; 40 ongoing fashionable DIESEL WOMENSWEAR SHIRTS ASSORTMENT ANALYSIS SS13 ongoing; 60 fashionable; 40 ongoing fashionable No. of items: 18 Ongoing • The Previous collection offered a variety of styles in shirts, from collarless, short lengths to loose styles. • The styles remain similar to these ones. Changes made in the colour palette and patterns.
- 127. Color/Fabrics Using a mix of warm and cool colors. Including patterns like polka dots, stripes and checks along with solid colours. 0% 0% 28% 5% 0% 0%0% 13% 0%2% 24%0% 2% 0% 7% 17% 0% 2%Color Palette 2012 Color Palette 2012
- 128. Details • Patchwork • Rusted color • Faded or used look
- 129. ongoing 70% fashionabl e 30% ongoing fashionable DIESEL WOMESWEAR TOPS ASSORTMENT ANALYSIS SS12 DIESEL WOMESWEAR TOPS ASSORTMENT ANALYSIS SS14 Ongoing No. of items: 40 ongoing 60% fashionabl e 40% ongoing fashionable New Style: Collarless(5) and Slash neck Blouses(5) No. of items: 30
- 130. Colors The color palette is almost similar to the previous collection, addition od pastel and bright colors. 0% 0% 18% 5% 0% 14% 0% 0% 0% 0% 27% % 0% 0% 23% 0% 0% 9% Color Palette 2012 Color Palette 2014
- 131. Details • Sequins • Placement prints • Layering
- 132. ongoing 40% fashionabl e 60% ongoing fashionable DIESEL WOMENSWEAR T-SHIRTS ASSORTMENT ANALYSIS SS12 DIESEL WOMENSWEAR T-SHIRTS ASSORTMENT ANALYSIS SS14 ongoing 40% fashionabl e 60% ongoing fashionable Ongoing
- 133. Color Introducing cool/bright colors to enhance the previous color palette. 0% 0% 18% 5% 0% 14% 0% 0% 0%0% 27% 5% 0% 0% 23% 0% 0% 9% Color Palette 2012 Color Palette 2014
- 134. Details • Logo Details • Sequins • Prints
- 135. Numeric Line Plan Full length; 2 flared; 2 high waist; 2 New styles of Skirts SS14 Full length flared high waist Belted; 9 Empire waist; 9 Flared; 9 New Styles Dresses SS14 Belted Empire waist Collarless; 6Slash neck; 6 New Styles of Tops SS14 Collarless Slash neck
- 136. Thank You!