Digi-pak Overview
- 2. What Is a Digipak? A Digipak is used to house Cd’s/Disc products, giving an informative attracting view to its content. It contains the product advertised but its aim is to attract through appearance. You can get 6 sided or 4 sided Digipaks. They vary depending on the artist/producers requests. They often contain posters, pictures and other promoting products within them.
- 3. Information On Digi-paks Conventional information commonly found on digipaks are: Artist Name Album Name Images Of Theme/Artist Track Listing Barcode Album Accreditation Label Logo Lyrics
- 4. How a Digipak Sells Its Artist… Digipaks provide an image on another type of media platform for the artist. Visually it attempts to increase attraction of the consumers eyes, in order to increase sales. It informs the consumers of what it contains, style of music and the artist in general, setting brand identity for the artist. They do this via colour schemes, images (including background images), font selection all of which can be conventional specific to their genre. For example graffiti writing on a Background image of a wall informs a rap/street genre.
- 5. Brand Identity Brand identity is an attempt to get their product/brand trending through promotion. This may include using the same images, fonts or colours significant to their title so that whenever it is seen it can easily be recognised in relation to them. An example of this is Meek Mill album that has the same font throughout all 6 of his past albums with the same title ‘Dream Chasers’