Digital Storytelling Secrets
- 1. Business Storytelling Secrets How to transform your marketing and generate superb leads using digital storytelling
- 3. Here’s what he says about the power of storytelling
- 4. “Ever since I started in business.... I have been fascinated by the intersection of entrepreneurship and storytelling”
- 5. “Entrepreneurs who make a difference are, in effect, professional storytellers”
- 6. To this day Richard Branson continues to grow his brand through digital storytelling
- 7. Do you know who this is?
- 8. His name is Gary Vaynerchuk Huge social media guru and self-made billionaire
- 9. His Advice?
- 10. Whatever business you’re in… ...your job is to tell your story
- 11. Why does Storytelling Grow Brands so Successfully?
- 12. Put simply...
- 13. Humans are not hard-wired to understand logic
- 14. Humans are ideally set up to understand stories
- 15. We Like Stories
- 16. So we pay attention to them
- 17. (Attention is crucial because you can only market to people if you have their attention)
- 21. And we’re more likely to buy
- 24. Attention=> Connection=> Action=> Recall This is the power of story
- 25. But which stories deliver results in business?
- 26. Your Personal Story You must tell your personal story
- 27. Your Personal Story Explain your why. Explain the passion behind your work.
- 28. James Dyson’s personal story is a great example
- 30. 40 years on the simple story on the previous slide continues to be instrumental in Dyson’s global success
- 31. “What I love most about my role is putting systems in place that make accounting and bookkeeping seamless and automatic. This means our clients can spend less time on their books and more time on their businesses. It also means that we spend less time preparing reports and returns and more time being proactive and giving strategic advice.” On a smaller scale...
- 32. “What I love most about my role is putting systems in place that make accounting and bookkeeping seamless and automatic. This means our clients can spend less time on their books and more time on their businesses. It also means that we spend less time preparing reports and returns and more time being proactive and giving strategic advice.” This simple story is part of a website that delivers 4 great leads every single week to a small accountancy firm.
- 34. You must also tell your business story BUT...
- 35. ...Not as a boring About Us page
- 36. Instead your business story is about what you do for your customers
- 37. Here are a few examples of very effective business stories
- 38. A company selling water filters
- 39. A family lawyer
- 40. A firm of architects
- 41. And a certain successful airline... Richard decided that he was fed up with airlines that didn’t care about their passengers and he wanted to do something about it. A phone call to Boeing to find out if they had any 747s for sale and an airline was born. “We just made it that much more special than all the other airlines we were competing with,” Richard says.
- 43. Your Product Story is about HOW your products or services help your customers
- 44. Your Product Story helps to build credibility and trust
- 45. Here are 3 examples
- 46. A Farmer explains their system
- 47. Architects explain the project stages
- 48. And Dyson are masters at using simple visuals to explain the HOW from the customers’ viewpoint
- 49. And finally the most important story of all...
- 51. Unless you know your market’s problems and desires inside out your business will fail
- 52. Telling the customer story is part of every other story
- 53. Everything you say comes back to the benefit for them
- 55. This farmer knows the 4 main reasons people choose grass fed and has those front & centre
- 56. This financial planner knows people’s concerns about investments & addresses them head on
- 57. So once you’re clear on the stories… how do you tell them?
- 58. In the digital space great copywriting is the first step to storytelling
- 59. Other media like images and video flow from the written word
- 60. Here are a few writing tips...
- 61. Avoid Self Centred Copy Like This We exceed expectations by combining our systems with personalised service and a tailored adaptation to every unique client. We meet and endeavour to exceed legislated quality and compliance expectations.
- 62. Website visitors do not care about you - they care about what you can do for them
- 63. Don’t be vague like this Our credibility to exceed client expectations in the industry has enabled us to form a network of equally qualified and experienced businesses to facilitate our clients’ needs and the option to only deal with the best across a plethora of industries
- 64. Your clients will see you as wishy washy
- 65. Avoid being too formal Our financial planners offer cost effective services delivering results in a professional and timely manner
- 66. Get with the times - the Internet is a modern place
- 67. Lose the complicated language Strategic Taxation planning is uniquely different in execution for each client due to differing family structures, resources and employment.
- 68. You write to communicate not impress Knowledgeable yes! Arrogant no!
- 69. Here’s a useful tip that makes your content sing... Banish the Zombie!
- 70. By that I mean you must banish all passive text!
- 71. If you can add by zombies to a sentence and it makes sense it’s passive
- 72. For example Operating since 1994, differentiation is achieved (by zombies) through strategic planning and a commitment to deliver personalised service and financial peace of mind to clients.
- 73. Or without the Zombies... We’ve been in business since 1994. Careful planning is the core of everything we do. We are committed to delivering a personalised service and financial peace of mind to our clients.
- 75. Not at them
- 76. And finally… Enthusiasm and Passion are Vital
- 77. Make sure your writer is passionate about what you do
- 78. If you’d like to learn more or ask a question... You can jump on a webinar with me http://brilliantdigital.com.au/webinar-registration/
- 79. Check out my blog http://bbim.com.au/blog/
- 81. Or book a catch-up http://www.meetme.so/BrilliantDigital
- 82. Have a great day - I’m looking forward to reading your stories!