SlideShare a Scribd company logo
Web, E-Commerce, Marketing, Immagine e Comunicazione:
la sfida per i prodotti agroalimentari del futuro
Andrea Vaccarella 24.04.2017
perchè alcuni progetti digitali falliscono e come evitarlo
70%
FAIL
84%
https://www.forbes.com/forbes/welcome/?to5URL=https://www.forbes.com/sites/brucerogers/2016/01/07/why-84-of-companies-fail-at-digital-transformation/&refURL=&referrer=#696bdd83588f
67%
Digital Transformation Project Failures. Agrinatura 2017
1.3 B$
100.000 iPads
69 Schools
http://laschoolreport.com/wp-content/uploads/2015/04/Instructional-Technology-Initative-Pearson-Update.pdf
1.3 B$
100.000 iPads
69 Schools
http://laschoolreport.com/wp-content/uploads/2015/04/Instructional-Technology-Initative-Pearson-Update.pdf
“Failure to gain stakeholder support, missing
requirements, quality related issues, failure to fully
recognize the transformational shift in learning
that e-enabled learning represents”
http://laschoolreport.com/wp-content/uploads/2015/04/Instructional-Technology-Initative-Pearson-Update.pdf
Digital Transformation Project Failures. Agrinatura 2017
100 m£
https://www.theguardian.com/media/2014/aug/07/sacked-bbc-technology-chief-wins-unfair-dismissal-john-linwood
Digital Media Initiative
100 m£
https://www.theguardian.com/media/2014/aug/07/sacked-bbc-technology-chief-wins-unfair-dismissal-john-linwood
Digital Media Initiative
Modernize the Corporation's production
and archiving methods
From Tape to Digital
Media Asset Management System
BBC iPlayer
100 m£
http://www.bbc.co.uk/news/entertainment-arts-37990220
Digital Media Initiative
289 m£
BBC World Service expansion
KSC
TRINIDAD
&
TOBAGO
Lessons learned
https://publications.cta.int/media/publications/downloads/Failing_to_scale_-_web.pdf
1.Consult with farmers, traders and extension
workers to accurately assess demand
2.Work with extension workers and other
existing service providers
70%
FAIL
84% 67%
https://www.forbes.com/forbes/welcome/?to5URL=https://www.forbes.com/sites/brucerogers/2016/01/07/why-84-of-companies-fail-at-digital-transformation/&refURL=&referrer=#696bdd83588f
WHEN
13% Launch
Beginning
Scale
26%
42%
After Scale19%
33% Management doesn’t Support Change
Employee resistance to Change
Inadequate Budget
39%
Other Obstacles
14%
14%
REASONS FOR FAILURE
https://youtu.be/8r0CiLBM1o8?t=49
$2,600
https://youtu.be/8r0CiLBM1o8?t=49
$2,600
Digital Transformation Project Failures. Agrinatura 2017
Hortibot
Hortibot Asterix Project
Hortibot Asterix Project
AgBot 2
Hortibot Asterix Project
AgBot 2 Hamster Bot
Hortibot Asterix Project
AgBot 2 Hamster Bot
WP5
Drones to Monitor Crops
Sensor to Water Plants
Robots to Plant, Monitor, Harvest, Crop
https://www.postscapes.com/wireless-plant-sensors/
http://www.cmo.com.au/article/604178/how-new-digital-data-strategy-agriculture-helping-farmers-innovate/
LESSON LEARNED
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
Lesson #3:
Be open to change: adapt new approaches.
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
Lesson #3:
Be open to change: adapt new approaches.
Lesson #4:
Don’t focus too much on the technology.
They Forget companies are made of People, data, processes and culture of their organization
https://blog.kurtosys.com/5-lessons-failed-digital-projects/
Lesson #1:
Digital transformation don’t have a beginning and an end.
Lesson #2:
Digital transformation ≠ new website.
Lesson #3:
Be open to change: adapt new approaches.
Lesson #4:
Don’t focus too much on the technology.
They Forget companies are made of People, data, processes and culture of their organization
Lesson #5:
Plan after consultants have left.
Digital Transformation Project Failures. Agrinatura 2017
GRAZIE
Andrea Vaccarella
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/from-disrupted-to-disruptor-reinventing-your-business-by-transforming-the-core#0

More Related Content

PDF
Digital Transformation Failure
PDF
10 Event Technology Trends to Watch in 2016
PPTX
Digital transformation 101
PPTX
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
PDF
16 things to test your digitally transformed mindset
PDF
Digital transformation
PDF
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle ...
PDF
What does Digital Disruption look like?
Digital Transformation Failure
10 Event Technology Trends to Watch in 2016
Digital transformation 101
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
16 things to test your digitally transformed mindset
Digital transformation
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle ...
What does Digital Disruption look like?

What's hot (20)

PPTX
State of Digital Q4 2019 Doyle Buehler digital strategy web event
PDF
Digital Disruption in the Workplace
PDF
The essential elements of a digital transformation strategy
PDF
Developing a Roadmap for Digital Transformation
PPTX
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...
PDF
Transformation is not digital, it's constant
PPTX
Digital Strategy & Planning
PDF
6 Data-Driven Leadership Trends for 2016
PDF
Masterclass: Callan Rowe's (AKQA) presentation at Mumbrella360
PDF
7 Ways to Lead Digital Transformation Without Being an IT Specialist
PDF
Bizagi how create timeline for digital transformation
PDF
The Role of Experience Design in Digital Transformation
PPT
How Content Marketing Can Drive Growth for Your Business
PPTX
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...
PDF
Brian Solis - Innovation starts with a shift in perspective
PDF
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
PDF
Digital transformation studies linkedin
PDF
Design Thinking For E-Commerce
PDF
Unlock Your Organization Through Digital Transformation
PDF
Designing for a better citizen experience / UX Camp Europe 2016
State of Digital Q4 2019 Doyle Buehler digital strategy web event
Digital Disruption in the Workplace
The essential elements of a digital transformation strategy
Developing a Roadmap for Digital Transformation
Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis K...
Transformation is not digital, it's constant
Digital Strategy & Planning
6 Data-Driven Leadership Trends for 2016
Masterclass: Callan Rowe's (AKQA) presentation at Mumbrella360
7 Ways to Lead Digital Transformation Without Being an IT Specialist
Bizagi how create timeline for digital transformation
The Role of Experience Design in Digital Transformation
How Content Marketing Can Drive Growth for Your Business
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...
Brian Solis - Innovation starts with a shift in perspective
Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides
Digital transformation studies linkedin
Design Thinking For E-Commerce
Unlock Your Organization Through Digital Transformation
Designing for a better citizen experience / UX Camp Europe 2016
Ad

Similar to Digital Transformation Project Failures. Agrinatura 2017 (20)

PPTX
Building the digital capabilities of staff and students
PDF
How are you going digital?
PPTX
eSkills European Conference @ISDI_edu @iAcademi
PDF
What types of capital are you developing?
PDF
Social Connections VIII - Innovation and Communications Drive Business Value
PDF
What is your strategy?
PDF
Context of digital transformation. econsultancy webinar
PPTX
Why Social Business is Do or Die
PDF
Step up to the digital skills challenge
PDF
Step up to the digital skills challenge
PPTX
Wikibrands Schulich (Feb1)
PPT
Wednesday Webinar Pt 4: Must-have Technologies for Competing in Today's Market
PDF
Digital transformation master class for CXOs
PPTX
How Ready Are You for the Connected Consumer?
PDF
Digital Dimensions
PDF
Why the digital skills gap is good for you
PDF
Accelerating Digital Transformation Of Smes Pohsun Seow Clarence Goh
PDF
Why Developing Technology Skills is Essential for Nonprofits
PPT
Web 2.0: The LSE Experience
PDF
Social Business
Building the digital capabilities of staff and students
How are you going digital?
eSkills European Conference @ISDI_edu @iAcademi
What types of capital are you developing?
Social Connections VIII - Innovation and Communications Drive Business Value
What is your strategy?
Context of digital transformation. econsultancy webinar
Why Social Business is Do or Die
Step up to the digital skills challenge
Step up to the digital skills challenge
Wikibrands Schulich (Feb1)
Wednesday Webinar Pt 4: Must-have Technologies for Competing in Today's Market
Digital transformation master class for CXOs
How Ready Are You for the Connected Consumer?
Digital Dimensions
Why the digital skills gap is good for you
Accelerating Digital Transformation Of Smes Pohsun Seow Clarence Goh
Why Developing Technology Skills is Essential for Nonprofits
Web 2.0: The LSE Experience
Social Business
Ad

More from Andrea Vaccarella (20)

PPTX
Young 2018 se non sto attento in classe - esempi inaspettati di machine lea...
PPTX
Young 2018 Non studiare di più, studia meglio!
PPTX
Startup - impressioni per uso - cciaa 2018
PPTX
User Experience & User Interface Design - nov 2017
PPTX
Se non sto attento in classe una macchina mi ruberà il lavoro: esempi inaspe...
PPTX
DEM&Newsletter - CIS 4- 2017
PPTX
Facebook Ads, Twitter Ads, LinkedIn Ads
PPTX
Social Network per l'Azienda
PDF
Fatti SEM-tire dai tuoi clienti
PPTX
Comunicazione Digitale - Campo Base 2016 - Mostra Artigianato
PPTX
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
PPTX
Young 2016: Non studiare di più studia meglio
PPTX
Confartigianato 6 giugno 2016 v4
PPTX
"Come vedere la TV senza accenderla" - Intervento per l'Osservatorio tutti i...
PPTX
Websites - Confartigianato 23 maggio 2016 L1
PPTX
Young 2015 strumenti utili per lo studio
PPTX
Confartigianato - Gruppo Giovani - Internet per gli Artigiani
PPTX
The Art of Mobile Entrepreneurship. Challenges, dilemmas and suggestions for ...
PPTX
Presentazione Eccellenze in Digitale (consigli e suggerimenti)
PPTX
Lezione8 seo-confartigianato
Young 2018 se non sto attento in classe - esempi inaspettati di machine lea...
Young 2018 Non studiare di più, studia meglio!
Startup - impressioni per uso - cciaa 2018
User Experience & User Interface Design - nov 2017
Se non sto attento in classe una macchina mi ruberà il lavoro: esempi inaspe...
DEM&Newsletter - CIS 4- 2017
Facebook Ads, Twitter Ads, LinkedIn Ads
Social Network per l'Azienda
Fatti SEM-tire dai tuoi clienti
Comunicazione Digitale - Campo Base 2016 - Mostra Artigianato
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
Young 2016: Non studiare di più studia meglio
Confartigianato 6 giugno 2016 v4
"Come vedere la TV senza accenderla" - Intervento per l'Osservatorio tutti i...
Websites - Confartigianato 23 maggio 2016 L1
Young 2015 strumenti utili per lo studio
Confartigianato - Gruppo Giovani - Internet per gli Artigiani
The Art of Mobile Entrepreneurship. Challenges, dilemmas and suggestions for ...
Presentazione Eccellenze in Digitale (consigli e suggerimenti)
Lezione8 seo-confartigianato

Recently uploaded (20)

PPTX
Tartificialntelligence_presentation.pptx
PDF
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
PDF
DP Operators-handbook-extract for the Mautical Institute
PDF
A novel scalable deep ensemble learning framework for big data classification...
PPTX
Digital-Transformation-Roadmap-for-Companies.pptx
PDF
Hybrid model detection and classification of lung cancer
PDF
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
PDF
project resource management chapter-09.pdf
PDF
Heart disease approach using modified random forest and particle swarm optimi...
PDF
Video forgery: An extensive analysis of inter-and intra-frame manipulation al...
PPTX
OMC Textile Division Presentation 2021.pptx
PDF
Approach and Philosophy of On baking technology
PDF
Getting Started with Data Integration: FME Form 101
PDF
Agricultural_Statistics_at_a_Glance_2022_0.pdf
PDF
Encapsulation theory and applications.pdf
PDF
1 - Historical Antecedents, Social Consideration.pdf
PPTX
Chapter 5: Probability Theory and Statistics
PDF
Assigned Numbers - 2025 - Bluetooth® Document
PDF
NewMind AI Weekly Chronicles - August'25-Week II
PDF
WOOl fibre morphology and structure.pdf for textiles
Tartificialntelligence_presentation.pptx
ENT215_Completing-a-large-scale-migration-and-modernization-with-AWS.pdf
DP Operators-handbook-extract for the Mautical Institute
A novel scalable deep ensemble learning framework for big data classification...
Digital-Transformation-Roadmap-for-Companies.pptx
Hybrid model detection and classification of lung cancer
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
project resource management chapter-09.pdf
Heart disease approach using modified random forest and particle swarm optimi...
Video forgery: An extensive analysis of inter-and intra-frame manipulation al...
OMC Textile Division Presentation 2021.pptx
Approach and Philosophy of On baking technology
Getting Started with Data Integration: FME Form 101
Agricultural_Statistics_at_a_Glance_2022_0.pdf
Encapsulation theory and applications.pdf
1 - Historical Antecedents, Social Consideration.pdf
Chapter 5: Probability Theory and Statistics
Assigned Numbers - 2025 - Bluetooth® Document
NewMind AI Weekly Chronicles - August'25-Week II
WOOl fibre morphology and structure.pdf for textiles

Digital Transformation Project Failures. Agrinatura 2017

Editor's Notes

  • #5: Pearsons App. 35.000 Studenti.
  • #6: Manca la Wifi. Non accedono al contenuto. Craccano gli ipad, installano quello che vogliono. L’app Pearsons non funziona. Non carica tutto. Alcuni contenuti non incontrano gli standard OCISS standards for universal access. Attempts to make the Pearson System of Courses usable have required extraordinary, unsustainable, and unscalable resources from the Instructional Technology Initiative, Information Technology Division, and Pearson. Lizarraga and Coughlin continue to try to use the Pearson System of Courses regularly.
  • #9:  chief technology officer John Linwood
  • #10:  chief technology officer John Linwood.. Deloitte e Siemens. Passare a Digital avrebbe salvato 18Milioni
  • #11: 12 new or expanded daily TV and digital bulletins 40 languages covered after expansion 500m people reached by 2022 - double the current number 1,300 new jobs, mostly non-UK Source: BBC
  • #12: Kenya Seed Company (KSC) is a government parastatal that researches, develops and markets high-yielding seeds for a variety of crops. The SMS service was established to help farmers decide which maize variety was the right one for their agro-climatic zone. It was felt that farmers were confused by seed company promotion that was generic rather than location-specific and, as a result, they planted the wrong varieties for their area. Kenya 2012 SMS free per scelta del mais da piantare. dal 2008. Nel 2013 solo 2000 richieste sulle 24.000 preventivate.
  • #13: AgriWorks4u. arib Cultivate was designed to provide farmers in Trinidad and Tobago with information on the production of a range of crops, covering topics such as germination and growth periods, common diseases and pathogens, pests and pesticides, and fertilisers. Cocoa
  • #14: The Technical Centre for Agricultural and Rural Cooperation (CTA) is a joint international institution of the African, Caribbean and Pacific (ACP) Group of States and the European Union (EU). operates under the framework of the Cotonou Agreement and is funded by the EU. Provide services in local languages and be aware that women are sometimes denied access to technology Decide who will implement the service in the long term Do not pre-commit to a specific ICT solutionKeep projects simple – scale up can always happen later if a pilot is successful Develop a viable business model Make sure project costs are sustainable, and not simply led by initial donor support
  • #18: Stefano Caccavari - Le Iene - Orto grazie a Facebook (MA DOVE? Quale Pagina? Quale?!?) Massimo Cerofolini -> EtaBeta Radio1Rai
  • #19: Stefano Caccavari - Le Iene - Orto grazie a Facebook (MA DOVE? Quale Pagina? Quale?!?) Massimo Cerofolini -> EtaBeta Radio1Rai
  • #20: HortiBot is the machinery that helps the farmers with weeds. With an eco-friendly wee-removing attachment, the robot recognizes and eliminate up to 25 different kinds of weeds.
  • #21: The Asterix project develops autonomous robots for automatic weed control in row crops.
  • #22: AgBot II is a robot designed to help farmers to take decisions on the use of herbicides, pesticides, fertilizers and watering.
  • #23: The Hamster Bot is an autonomous robot that rolling over croplands without harming them. Inside the ball are attached a range of sensors to collect information about soil temperature, composition, moisture and plant health.
  • #24: WP5: uses a robotic arm with a gripper to cut the sweet pepper fruit. Two mini-cameras attached to the gripper help the robot to detect the fruits.
  • #26: http://www.cmo.com.au/article/604178/how-new-digital-data-strategy-agriculture-helping-farmers-innovate/
  • #28: Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  • #29: Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  • #30: Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  • #31: Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.
  • #32: Lesson #1:  Digital transformation “programmes” have a beginning, and an end. They don’t. Organizations must seeking to improve and innovate continuously Lesson #2:  Digital transformation ≠ new website. Digital transformation = changing the modus operandi of your organization (processes, people, technology, and culture) and automating some processes using digital tools. Lesson #3:  Be open to change.  Traditional capabilities are still required, but firms need to adapt their approaches. Traditional approaches that once worked don’t work anymore. Embrace a more iterative, customer-centric process which enhances both your customer and employee experience. Lesson #4:  Remember that software implementation ≠ successful digital transformation. Most companies focus too much on the technology. They believe that once the technology (whatever, it is: cloud, social, big data & analytics, mobile or even IOT) has been implemented, it will function as smoothly as the demo. People, data, processes and culture of their organization Lesson #5:  Leaders fail to plan after consultants have left. This leads to knowledge gaps, slow employee adoption and in some cases abandonment over time.