Disruption in big software
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The document discusses the disparity between consumer and enterprise software users, highlighting their differing motivations and needs. While consumer users focus on enjoyment and ease of use, enterprise users prioritize functionality and productivity, requiring complex solutions. The text suggests that the future of software design should aim to merge these two perspectives for a more holistic user experience.
Disruption in big software
- 1. Disruption in Big Software By Bridging Consumer & Enterprise UX
- 5. PEOPLE STILL USE THIS !!!
- 6. Why???
- 7. Wikipedia: “Enterprise software… is computer software used to satisfy the needs of an organization rather than individual users.”
- 8. It’s meant to protect data and money, not to “delight” people.
- 9. People buying software are not the ones using it.
- 10. Decisions are made on a long checklist of functionality.
- 11. Software companies make a lot of money on training and support services.
- 14. Consumer and Enterprise users are different.
- 17. Consumers Spend money Like games News junkies
- 18. Consumers Spend money Like games News junkies Entertainment addicts
- 19. Consumers Spend money Like games News junkies Entertainment addicts Social connections
- 20. Consumers Spend money Like games News junkies Entertainment addicts Social connections Opinionated
- 21. Consumers Spend money Like games News junkies Entertainment addicts Social connections Opinionated Have short attention spans
- 22. Consumers Spend money Like games News junkies Entertainment addicts Social connections Opinionated Have short attention spans Like beautiful things
- 23. Consumers Spend money Like games News junkies Entertainment addicts Social connections Opinionated Have short attention spans Like beautiful things Alone
- 25. Enterprise users Make money Work hard
- 26. Enterprise users Make money Work hard Appetite for information
- 27. Enterprise users Make money Works hard Appetite for information Highly trained
- 28. Enterprise users Make money Works hard Appetite for information Highly trained Perfectionism, high stakes
- 29. Enterprise users Make money Works hard Appetite for information Highly trained Perfectionism, high stakes Deep-dive problem solver
- 30. Enterprise users Make money Works hard Appetite for information Highly trained Perfectionism, high stakes Deep-dive problem solver Rules, regulations, policies
- 31. Enterprise users Make money Works hard Appetite for information Highly trained Perfectionism, high stakes Deep-dive problem solver Rules, regulations, policies Looooong attention span
- 32. Enterprise users Make money Works hard Appetite for information Highly trained Perfectionism, high stakes Deep-dive problem solver Rules, regulations, policies Looooong attention span Collaborator
- 33. CONSUMER vs ENTERPRISE Spend money Like games News junkies Entertainment addicts Social connections Opinionated Have short attention spans Like beautiful things Alone Make money Works hard Appetite for information Highly trained Perfectionism, high stakes Deep-dive problem solver Rules, regulations, policies Looooong attention span Collaborator
- 34. There IS such a thing as too much simplicity.
- 35. MEET STEVE Lighting-fast on 10-key. Spends 60% of his time on filling out paperwork. Income tied to productivity.
- 43. But… Big Software is catching on.
- 52. And so is consumer UX…
- 53. “We’re entering a new era… Experiences centering not on physical objects but on the the fabric of digital information that surrounds us. That’s the next challenge for design: weaving the threads of technology, information, and access seamlessly and elegantly into our everyday lives.” WIRED
- 57. Enterprise-grade Embrace complexity, teach people how to use it, empower them to do more.
- 58. Consumer-grade Give everyone a positive experience, make thingsfun.
- 59. The common ground is an industry changer.
- 61. Big credit to: Alan Baumgarten ConveyUX And this intro to Farewell: http://www.fastcodesign.com/3057234/ innovation-by-design/design-thinking- shakes-up-the-beige-world-of- enterprise-software