[DRUPALCON 2022] Open Personalization with Apache Unomi & Mautic (Workshop).pdf
0 likes184 views
This document describes a workshop on personalizing content for different audiences using Drupal, Mautic, and Apache Unomi. The workshop agenda includes an inspiration section, live demo, hands-on session with the tools, and closing notes. It then discusses personalization strategies like single message mailing, field insertion, rules-based segmentation, behavioral recommendations, omni-channel optimization, and predictive personalization. Examples from Amazon and Spotify are provided. The document demonstrates how to set up personalization using the tools in a Docker environment.
![[WORKSHOP]
Personalise umami for vegetarians,
chocolate lovers and soup people
with Drupal, Mautic and Apache
Unomi](https://image.slidesharecdn.com/drupalcon2022openpersonalizationwithapacheunomimauticworkshop-230513211401-0e4b51e1/85/DRUPALCON-2022-Open-Personalization-with-Apache-Unomi-Mautic-Workshop-pdf-1-320.jpg)
![36
● Create a new Oauth 2 key
● Redirect URI: https://[MAUTICURL]/mautic/callback
● Store Client ID & Client Secret locally
Create Mautic OAUTH key](https://image.slidesharecdn.com/drupalcon2022openpersonalizationwithapacheunomimauticworkshop-230513211401-0e4b51e1/85/DRUPALCON-2022-Open-Personalization-with-Apache-Unomi-Mautic-Workshop-pdf-36-320.jpg)
![37
● URL: https://[MAUTICURL]/s/forms
Create Mautic FORM](https://image.slidesharecdn.com/drupalcon2022openpersonalizationwithapacheunomimauticworkshop-230513211401-0e4b51e1/85/DRUPALCON-2022-Open-Personalization-with-Apache-Unomi-Mautic-Workshop-pdf-37-320.jpg)
[DRUPALCON 2022] Open Personalization with Apache Unomi & Mautic (Workshop).pdf
- 1. [WORKSHOP] Personalise umami for vegetarians, chocolate lovers and soup people with Drupal, Mautic and Apache Unomi
- 2. Frederik Wouters Enterprise Architect Wesley De Vrient Enterprise Architect 2
- 3. 9 years of non-stop growth € 600K ARR from platform € 7M service revenue Building Partnerships in 3 continents EU based team of 80 € 500k in seed & € 500k innovation funding Government Enterprise Organisation € +25% ARR growth yoy €
- 4. 4 1. Inspiration 2. Live Demo 3. DIY Workshop with Mautic, Drupal & Apache Unomi 4. Closing notes Agenda
- 5. Did you know …
- 6. 6
- 7. 7 When customers were targeted with three personalised pages conversion rates doubled, going from 1.7% to 3.4% and when they’re exposed to 10 personalised page views, conversion rates jump up to 31.6%. source: Monetate’s EQ4 2018 Quarterly Report https://www.ventureharbour.com/personalisation-fails/
- 9. 9 Amazon Alexa detecteert verkoudheid Single message mailing Field insertion Rules based segmentation Behavourial recommendation Omni-channel optimization Predecitive personalization
- 10. 10 Spotify Data gebruiken om gelijkaardige muziek voor te stellen die binnen jouw genre valt. Spotify wrapped hype Single message mailing Field insertion Rules based segmentation Behavourial recommendation Omni-channel optimization Predecitive personalization
- 11. 11
- 12. 12
- 13. 13
- 14. 14
- 15. 15
- 16. 16 Hyper personalization: Amazon Wat? Klanten ontvangen zeer gecontextualiseerde e-mails met gepersonaliseerde product aanbevelingen op basis van klant demografie, psychografie, en eerdere aankopen en kijkgeschiedenis. Kanaal? Email Aanpak? Amazon gebruikt een aanbevelingsengine algoritme om producten voor te stellen op basis van belangrijke datapunten om gebruikersprofielen te maken en een sterk gecontextualiseerde e-mail voor de shopper Single message mailing Field insertion Rules based segmentation Behavourial recommendation Omni-channel optimization Predecitive personalization
- 17. 17
- 18. Can you do this in Drupal? …
- 19. NO
- 20. Can you do this with a Drupal based DXP?
- 21. YES!
- 22. The Most Open Digital Experience Platform CONTENT MANAGEMENT & Drupal Cloud MARKETING AUTOMATION CUSTOMER DATA PLATFORM & Personalization
- 23. 23
- 24. 24 DOCKER 1 on 1 🐋 docker ps docker kill <containername> docker rm <containername> docker exec -it <CONTAINERID> /bin/bash
- 25. 25 DOCKER COMPOSE 1 on 1 🐋 /docker-compose.yml /docker-compose.override.yml /docker-compose.local.yml docker-compose ps docker-compose up -d docker-compose logs -t -f --tail 200 docker-compose kill docker-compose rm I am a lazy typist alias drc=”docker-compose”
- 26. 26 WODBY STACK 1 on 1 🐳 USED IN OUR STACK: pma.* mailhog.* mautic.* AVAILABLE IN WODBY BUT NOT USED TODAY varnish solr elasticsearch …
- 27. 27 GITPOD 1 on 1 🐳 We’re going to run everything in the cloud. Go to gitpod.io Take my repo to start from (fork it or use it directly) https://github.com/woutersf/docker4drupal-mautic
- 28. 28 PASTE GITHUB URL HERE https://github.com/woutersf/docker4drupal-mautic
- 31. 31 MAUTIC Install MAUTIC (1 REMARK: add table prefix mautic_)
- 32. 32 MAUTIC CONFIGURATION - DISABLE CORS CHECK - ENABLE API - CREATE OAUTH API KEY - Show TRacking Javascript (⚠ HTTPS in URL) - CREATE FORM
- 33. 33 Disable CORS
- 35. 35 CREATE OAUTH2 KEY URL = http://mautic.drupal.docker.localhost:8000/s/credentials
- 36. 36 ● Create a new Oauth 2 key ● Redirect URI: https://[MAUTICURL]/mautic/callback ● Store Client ID & Client Secret locally Create Mautic OAUTH key
- 37. 37 ● URL: https://[MAUTICURL]/s/forms Create Mautic FORM
- 38. 38 DRUPAL INSTALLATION - (SHELL) Add gitpod.io to settings.php - (UI) ⚠ CHOOSE UMAMI INSTALL PROFILE - (SHELL) Require modules (see commands.md) - (UI) Uninstall “Internal Page Cache” - (UI) Install modules
- 39. 39 ● SHell into the PHP pod docker exec -it my_drupal9_project_php /bin/bash ● Edit the Settings.php file vi web/sites/default/settings.php
- 40. 40 Install required modules # docker exec -it my_drupal9_project_php /bin/bash composer require drupal/unomi:2.x-dev composer require drupal/dropsolid_personalisation:1.x-dev composer require drupal/mautic_paragraph:^1.0@beta composer require drupal/asset_injector composer require drupal/metatag
- 41. 41 ● Go to /admin/modules/uninstall ● Uninstall Internal Page Cache module
- 42. 42
- 44. 44 Add the tracking scripts
- 45. 45 CDP (unomi) tracking script
- 46. 46 /admin/config/development/asset-injector/js Add the scoring.js from your REPO. CDP (unomi) tracking script
- 47. 47 CDP (unomi) tracking script
- 48. 48 CDP (unomi) tracking script
- 49. 49 Mautic tracking script DOUBLE CHECK HTTPS
- 50. 50
- 51. 51 Configure Mautic integration in Drupal
- 52. 52 http://<DRUPALURL>/en/admin/config/services/mautic ● Connector: Oauth ● Protocol: https ● Base URL: mautic4rctest.staging.sites.dropsolid-sites.com ● Port: Empty ● Path: Empty ● Client ID: (ID_YOU_CREATED) ● Client Secret (SECRET_YOU_CREATED) ● Submit, login to Mautic & accept! Configure Mautic OAUTH key
- 53. 53 link Mautic in Drupal
- 54. 54
- 56. 56 Go to http://<DRUPALURL>/en/admin/config/services/unomi Connector: Dropsolid Platform Protocol: https Base URL: unomi-004.dropsolid-sites.com Port: 443 Path: / Client ID: a9178f26-e7bd-443c-9a47-9ac091bb407e Client Secret: Save configuration link UNOMI in Drupal
- 57. 57
- 59. 59
- 61. 61
- 62. 62 Place a Mautic Form & only show it to our segment
- 63. 63 Go to http://<DRUPALURL>/en/admin/structure/block Go to content section & click Place Block Click “Add Custom Block” Choose “Mautic” | Title: 🏆 Your really do love chocolate… 🏆 Description: Description 🥣 Mautic form: “The form I created” Unomi Segment: “Chocolate lovers” click Submit
- 64. 64 or highlighted region to put on top of page
- 65. 65
- 66. 66 THE FORM YOU CREATED FIND THE CHOCOLATE CAMPAIGN
- 67. 67 Go to an incognito window and open http://<DRUPALURL>/en/recipes/crema-catalana Notice the form not being there Visit all the chocolate goodies Now open http://<DRUPALURL>/en/recipes/crema-catalana Refresh the page Notice the form being there!
- 68. 68 Tooling
- 69. 69 ● Browser plugin (segment testing) ● Unomi google data studio plugin (reporting)
- 70. 70 Done!
- 71. 71
- 72. 72 ● Advanced cases - Let’s talk ○ Geolocalisation ○ Cross Device Detection ○ Pattern Recognition ○ Sessions over multiple devices ○ ...
- 73. 9 years of non-stop growth € 600K ARR from platform € 7M service revenue Building Partnerships in 3 continents EU based team of 80 € 500k in seed & € 500k innovation funding Government Enterprise Organisation € +25% ARR growth yoy €
- 74. Questions?