E90 Communicator (Final Project)
- 1. Final Project4P’sDiana Sari 2007110153Herni Veryany 2007110376Ribkha 2007110165Endy 2007110162Wincent 2007110132
- 3. Company ProfileNokia corporation is the biggest producer of telecommunication tools in the world.1865Nokiais established as a pulp company by Fredrik Idestam. 20th century A Rubber Company built a factory around the Pulp Company location and started to use Nokia brand.After WW I The Finland Rubber Company took over the Pulp Company and the Finland Cable Company
- 4. Next…1967 That three companies is merged as Nokia Corporation.1968 -1991Nokia corporation moved to mobile.1992 -1999 Mobile revolution in all over the world.2000 – nowNokia sells its billionth mobile phone.
- 5. ProductCharacteristicsSize : 132 x 57 x 20 mmWeight : 210 gramsVolume :140 ccColors available : red and mochaDisplaysInternal : 16 millions color (800x352) External : 16 millions color (240x320)CameraPrimary : 3.2 mpix (2048 x 1536 pixel) Secondary : QCIFPlatform : S60 third editionOperating System: Symbian verse 9.2.
- 6. Network : GSM 850/900/1800/1900 MHz and UMTSConnectivity : WLAN, infrared, and BluetoothMemoryInternal : 128 MB External : expanded until 2 GBAdditional Features: HSDPA , Office, GPS, SMS, MMS, e-mail, Internet browser, contact, calendar, calculator, clock, games, recorder, unit converter, video player, video streaming, video recording, video ringtone, video sharing, MP3 player.
- 7. Table 1. Price of The ProductPriceFigure 1. Price Figure of Nokia E90 CommunicatorPrice (in billion Rupiahs)Month
- 8. Value factorsNokia E90 Communicator can represent status as a professional and active business people in their society.
- 9. Pricing StrategiesPrice NegotiationSkimming In first launching, Nokia sells E90 to people who can buy it with the highest price (Rp.45.000.000,00)Opportunity In Indonesia, there are a lot of people who are interested in Nokia E90 Communicator. So, Nokia corporation used this opportunity to set high price to this premium mobile phone.For the owners of Visa Card, Nokia gives special offer if customers buy Nokia E90 Communicator in 12 months credit. Customers do not need to pay the 3% for the interest. This special offer only valid if customers buy this premium mobile phone in Nokia official store.
- 10. PlaceForm of DistributionDistributed intensively to every province in Indonesia.Started from the Nokia official store until common mobile phone shops. Payment MethodsCash12 months credit.
- 11. Service/RepairNokia provides some services center which will help customers:Nokia PriorityNokia HospitalityNokia Care. Guarantee1 year official guarantee
- 12. PromotionPublic RelationsHolding an event to educate people in understanding functions and technology of E90 communicator. AdvertisingNokia uses some mass media in promoting E90:Newspaper The main media in every communicator series promotion.Television Most people like to watch television.Magazine Putting the advertisement in the magazine would make people pay attention to the product.
- 13. Other promotion toolsNokia promote its product by usingNeon boxPosterBillboardBrochure, andAdvertisement through the internet Positioning Nokia E90 Communicator is regarded by public as a premium, exclusive and smart mobile phone that can assist every professional business people in doing their work. It is an office mobile phone, with a stylish and sleek design.