Easy Ways to Optimize LinkedIN
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The document provides tips for optimizing a LinkedIn profile and creating engaging content. It emphasizes the importance of using a professional profile picture, relevant keywords, and mobile-friendly formatting, while also suggesting ways to connect with readers through personal stories. Additionally, it advises caution with links to maintain engagement and visibility on LinkedIn.
Easy Ways to Optimize LinkedIN
- 1. How to optimize LinkedIn Tips to create an appealing profile and viral content
- 2. What is LinkedIn and why use it? • LinkedIn is a social networking site; like facebook • It is social networking for professionals; unlike facebook • Create a professional profile in LinkedIn; grow your professional connections • Create an appealing profile; use it as your resume • Find hundreds of job vacancies in your field
- 3. • Apply for fresh job openings • Use LinkedIn to get in touch with old colleagues • Connect with thorough professionals • Share your knowledge; grow your popularity • Gain popular interest and slowly create your own league
- 4. LinkedIn LinkedIn is a social networking site for professionals Create your profile and connect with leading professionals of your field
- 5. Tips to create an appealing LinkedIn profile • Take a nice profile picture; No creepy closeups • Choose header photo which relates to your profile • Place relevant keywords in your professional headline • Add keywords to your job title • Use the summary section to incorporate more keywords; you can: Write about brands you worked with Add a CTA Add videos, links of your work
- 6. Adding cool pictures on facebook is cool Use a decent profile photo for LinkedIn
- 7. Optimum use of the summary section This user has put personal email id after writing an impressive summary a good sign of an optimized profile is that it drives attention
- 8. • Add featured skills Featured skills can be endorsed by your connections This helps LinkedIn to find relevant information for you • Think of a mobile Make your LinkedIn profile mobile friendly Formatting, editing , video captions ;should be done right
- 9. Make your LinkedIn profile mobile friendly Make your profile mobile friendly to be accessible to professionals even on mobile devices!
- 10. Tips for creating great posts on LinkedIn • Tell a personal story to connect with readers Convince them to stick around Create a storyline to which readers can relate Be fluent; do not drag the story too far; it will loose value Novelty is cherished; express your ideas • Find your “set” of people and write what they like to read • Post relevant information consistently
- 11. Create optimized posts Write articles that are relevant, grow your audience slowly LinkedIn is a great platform to gain public attention for your knowledge
- 12. • Do not put external links direct into your status LinkedIn does not allow outflow of traffic Links in articles and comments are entertained • Status updates on company pages are not visible Post job openings on personal profile of HR • Externalize all the time Documenting everything leads to creativity Document > post >repeat This will make room for new ideas in your head
- 13. Place links at right places Place links to your articles in comments, and posts