EFFECTIVE PRESENTATIONS: How to make an Effective Presentation.
- 3. Presentation? A presentation means speaking on a topic before a select audience. It is a form of oral communication with an audience on some formal occasion. For example, sales representatives make presentation to potential customers. Brand manager propose ideas to management and explain new product line to the sales force.
- 4. Some essentialfeaturesofapresentationareasfollows A presentation is made formally before a select audience. It has a clear structure with an introduction, explanation and conclusion. It uses audio visual aids to represent facts and figures through tables, graph, charts etc. Humor may also be employed to create a good relationship with audience.
- 5. Starting a Presentation Introduction The chief purpose of introduction in a presentation is to break the ice, arouse the audience interest, establish rapport with them and make them listen. An imaginative attention is required to capture the attention and gain the acceptance. There should be a attractive opening. And the exact introduction depends on the type of audience.
- 7. Question And Answer Session After concluding the presentation, the speaker should thank the audience for their patience and cooperation and motivate to raise their queries, if any. He should take each question to provide suitable answer so as to satisfy the participants. He should not feel offended if somebody asks an awkward question. He should always be humble and polite in answering the question's
- 10. WHY The presenter must have a clear idea of the purpose of presentation. The purpose may be informing the audience about some latest development of persuading them to do or to sell something. Thus, the reason of the presentation should be clear
- 11. WHO The speaker should understand his audience and shape the message to suit the audience. Information about the number, age, sex, education, knowledge level and status of the listeners in deciding the format, tone and the manner of presentation.
- 12. WHERE It refers to the venue of presentation which may be a workplace, formal or informal. The tone and format of the presentation should be in tune with the place. If the place of the presentation is the unknown one, the presenter should arrive early and familiarize himself with the place for a smooth presentation.
- 13. WHEN The time of presentation is of utmost importance. Suppose, the presentation is in the morning hours and there is only one presenter, he can take extra time with the permission of audience. But if it is towards the end of the day and there are few more presenters, it is deal to be brief and lively.
- 14. WHAT It refers to the contents of the presentations. The subject- matter of the presentation should be decided depending upon the needs and educational backgrounds of the listners.