This document summarizes EMC's position in the data storage market and strategies for capitalizing on emerging trends in big data and cloud computing. EMC is a global leader in data storage and management, with over $21 billion in annual revenues and over 50,000 employees. It has established leadership positions in various storage segments through both organic research and acquisitions. EMC is pursuing a dual innovation strategy of internal R&D and technology acquisitions to expand its portfolio and lead the transition to cloud and big data solutions. This includes over $24 billion invested in R&D and acquisitions from 2003 to present. EMC aims to help customers address the challenges of rapidly growing data volumes and IT budget constraints by transforming