Empathy Map & Problem Statement
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The document outlines a recent marketing graduate's empathy map, which highlights their lack of preparation for the job search process after completing their studies. They felt unprepared to build an effective resume, lacked interview skills training, and received unhelpful feedback. While driven to succeed, the graduate felt inexperienced in the workforce and unsure how to approach finding employment without better guidance and assistance developing job search tools during their education.
Empathy Map & Problem Statement
- 1. EMPATHY MAP + PROBLEM STATEMENT SCHOOL-TO-WORK TRANSITION
- 2. EMPATHY MAP SAY + THINK + FEEL are detailed further on the following slides
- 3. SAY “I needed help with my resume & interview coaching” “I got work placement during study and then offered a job at the end of the course” “There were other options, but the job I took was the best opportunity” “There was no interview preparation/training whatsoever” “There was limited resume building help. They offered to look at my resume once I had something.” “Feedback wasn’t constructive” “Some guidance around how best to utilize a network would have been good” “I didn’t feel like the course had prepared me well to take on the role” “There needed to be better expectation setting of what jobs we were going to do after finishing the course” “I had done a lot to stand out from the crowd - e.g. scholarships, work placements, volunteering, etc.” “I don’t know where to start”
- 4. THINK Thinks that she is driven to get a result Thinks there could be better preparation for the realities of work life Thinks that she is inexperienced Thinks she needed better training for the job interview process Thinks that there needs to be better assistance with the ways to find potential jobs
- 5. FEEL Feels like she is a high performer Feels like there wasn’t assistance to build necessary tools for job searching Feels like she was unprepared for any job Feels like she needed more assistance to build a resume Feels like feedback was not helpful Feels like she didn’t know how best to use her network Feels like she doesn’t know where to start
- 6. PROBLEM STATEMENT needs a way to A driven, but inexperienced, results driven, high performer recent marketing graduate because be prepared better for the job search process she is inexperienced in the field; isn’t sure of the best way to approach the job search process; and hasn’t been guided to build the best job search tools (including resume & interview skills)