Dr. Eric Hekler advocates for precision behavior-change interventions that are evidence-based, cost-effective, personalized, and embedded in daily life, addressing the gap between existing science and the nuanced nature of human behavior. He introduces concepts like agile science and just-in-time adaptive interventions to create customized solutions that consider individual contexts and decision-making processes. The presentation emphasizes the need for a modular approach to research and intervention design, utilizing digital health technologies to enhance behavioral change effectiveness.
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