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DESIGN THINKING - TO FIND A PROBLEM WORTH SOLVING AGILE - ONGOING INCREMENTAL VALUELEAN - TO CRAFT A SOLUTION WORTH BUILDING
DESIGN THINKING - TO FIND A PROBLEM WORTH SOLVING
www.theDesignGym.com
the design gym
Examine Understand Ideate Experiment Distil
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
www.theDesignGym.com
the design gym
Examine Understand Ideate Experiment Distil
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
www.theDesignGym.com
the design gym
Examine Understand Ideate Experiment Distil
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
the design gym
Examine Understand Ideate Experiment
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
the design gym
Examine Understand Idea
Phases & mode
Open and Close each phase
Remember that the open/explore/close modes work at every phase. T
Open: problem statement, establishing a shared history or knowledg
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next
Keep the group moving fluidly through these energy states as they fl
the design gym
Examine Understand
Phases & m
Open and Close each phas
Remember that the open/explore/close modes w
Open: problem statement, establishing a shared
Explore: generation of options, solutions or direc
Close: clustering or organization, prioritization a
Keep the group moving fluidly through these ene
PHASES EMPATHISE DEFINE IDEATE PROTOTYPE TEST
WHAT IS THE PROBLEM
WE ARE TRYING TO
SOLVE?
WHICH PROBLEM
HOLDS THE MOST
POTENTIAL OF
BENEFIT IF SOLVED?
WHAT METHODS CAN WE USE TO SOVE THIS
PROBLEM?
WHICH EXECUTION
WILL HAVE THE
LARGEST IMPACT FOR
THE LEAST COST?
HOW DID OUR
HYPOTHESIS FAIR?
DO WE CONTINUE OR
PIVOT?
CONTENTS THE BUSINESS PROPOSAL
THE DESIGN HYPOTHESIS
LEAN CANVAS/
BUSINESS MODEL CANVAS
VALUE PROPOSITION
CANVAS
COLLECTIVE AMBITION
CUSTOMER JOURNEY
EMPATHY MAP
FIELD STUDY /
WORK SHADOW
SERVICE DESIGN BLUEPRINT
STORYBOARD
USER SCENARIOS / JOBS TO
BE DONE / USER STORIES
USER SCENARIOS / JOBS TO
BE DONE / USER STORIES
HOW MIGHT WE
YES ‘AND…’
IDEATION CANVASES
IDEATION MIXTAPES
DECIDING ON VALUE
WHAT ARE YOUR SUCCESS
METRICS
HYPOTHESIS BASED DESIGN
PROTOTYPING - THE SETUP
TESTING A CONCEPT
USABILITY TESTING
- QUALITATIVE TESTING
WHAT ARE YOUR SUCCESS
METRICS?
LEAN - TO CRAFT A SOLUTION WORTH BUILDING
www.theDesignGym.com
the design gym
Examine Understand Ideate Experiment Distil
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
www
the design gym
Examine Understand Ideate Experiment
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
the design gym
Examine Understand
Phases & m
Open and Close each phas
Remember that the open/explore/close modes w
Open: problem statement, establishing a shared
Explore: generation of options, solutions or direc
Close: clustering or organization, prioritization a
Keep the group moving fluidly through these ene
PHASES LEARN BUILD MEASURE
WHAT IS OUR COLLECTIVE AMBITION?
WHAT IS OUR UVP?
WHAT IS OUR UNFAIR ADVANTAGE?
WHAT IS OUR MVP?
HOW CAN WE GET BUY-IN?
WHAT ARE
ACTIONABLE METRICS?
GOOGLE DESIGN SPRINT
www.theDesignGym.com
the design gym
Examine Understand Ideate Experiment Distil
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
www
the design gym
Examine Understand Ideate Experiment
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
the design gym
Examine Understand Ideate Experime
Phases & modes
Open and Close each phase
Remember that the open/explore/close modes work at every phase. They’re fractal.
Open: problem statement, establishing a shared history or knowledge base
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection of next actions
Keep the group moving fluidly through these energy states as they flow through the phases.
the design gym
Examine Understand
Phases & mod
Open and Close each phase
Remember that the open/explore/close modes work at every p
Open: problem statement, establishing a shared history or kno
Explore: generation of options, solutions or directions
Close: clustering or organization, prioritization and selection o
Keep the group moving fluidly through these energy states as t
the design gym
Examine Understand
Phases & m
Open and Close each phas
Remember that the open/explore/close modes w
Open: problem statement, establishing a shared
Explore: generation of options, solutions or direc
Close: clustering or organization, prioritization a
Keep the group moving fluidly through these ene
PHASES SET THE STAGE UNPACK IDEATE DECIDE PROTOTYPE TEST
‘PRE’ PHASE ONE
(BEFORE MONDAY IF YOU
ARE DOING A WEEKS SPRINT)
PHASE ONE
‘MONDAY’
PHASE TWO
‘TUESDAY’
PHASE THREE
‘WEDNESDAY’
PHASE FOUR
‘THURSDAY’
PHASE FIVE
‘FRIDAY’
DEFINE THE SCOPE
AND REASON FOR THE
SPRINT
GATHER & SPREAD
KNOWLEDGE TO WORK
AS A TEAM
SKETCH OUT IDEAS
FOR FUTURE BUILD
PRIORITISE IDEAS -
BUILD MOST VALUE TO
CUSTOMER & EASIEST
TO BUILD FIRST (8020)
DEFINE THE SCOPE
AND REASON FOR THE
SPRINT.
VALIDATE PROTOTYPE
TO PROGRESS
HYPOTHESIS OR PIVOT
WHY IS THERE A NEED? WHO IS INVOLVED, HOW
AND WHAT DO THEY DO?
WHAT CAN WE DO TO SOLVE
THIS PROBLEM?
WHERE CAN WE ADD THE
MOST VALUE?
WHEN WOULD OUR
SOLUTION SOLVE THIS
PROBLEM?
HOW DOES OUR SOLUTION
SOLVE THIS PROBLEM?
AGILE - ONGOING INCREMENTAL VALUE
PHASES SPRINT BACKLOG SPRINT PRODUCT BACKLOG
THE EXPERIENCE DESIGN COLLECTION @JTHOYER
FINDING THE PROBLEM CREATING THE SOLUTION
IDEATE
PR
O
TO
TYPE
EMPATHISE
DEFINE
TEST
/MEASURE
SPRINT
SPRINT BACK
LOG
PRODUCT
B
A
CKLOG
BUILD
IDEATE
UNPACK
LEARN
PIVOT
PROTOTYPE
DECIDE
SET THE STAGE
MODIFIEDFROMNORDLAB.CO/GV.COM/SPRINT

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The Experience Design Collection

  • 1. DESIGN THINKING - TO FIND A PROBLEM WORTH SOLVING AGILE - ONGOING INCREMENTAL VALUELEAN - TO CRAFT A SOLUTION WORTH BUILDING DESIGN THINKING - TO FIND A PROBLEM WORTH SOLVING www.theDesignGym.com the design gym Examine Understand Ideate Experiment Distil Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. www.theDesignGym.com the design gym Examine Understand Ideate Experiment Distil Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. www.theDesignGym.com the design gym Examine Understand Ideate Experiment Distil Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. the design gym Examine Understand Ideate Experiment Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. the design gym Examine Understand Idea Phases & mode Open and Close each phase Remember that the open/explore/close modes work at every phase. T Open: problem statement, establishing a shared history or knowledg Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next Keep the group moving fluidly through these energy states as they fl the design gym Examine Understand Phases & m Open and Close each phas Remember that the open/explore/close modes w Open: problem statement, establishing a shared Explore: generation of options, solutions or direc Close: clustering or organization, prioritization a Keep the group moving fluidly through these ene PHASES EMPATHISE DEFINE IDEATE PROTOTYPE TEST WHAT IS THE PROBLEM WE ARE TRYING TO SOLVE? WHICH PROBLEM HOLDS THE MOST POTENTIAL OF BENEFIT IF SOLVED? WHAT METHODS CAN WE USE TO SOVE THIS PROBLEM? WHICH EXECUTION WILL HAVE THE LARGEST IMPACT FOR THE LEAST COST? HOW DID OUR HYPOTHESIS FAIR? DO WE CONTINUE OR PIVOT? CONTENTS THE BUSINESS PROPOSAL THE DESIGN HYPOTHESIS LEAN CANVAS/ BUSINESS MODEL CANVAS VALUE PROPOSITION CANVAS COLLECTIVE AMBITION CUSTOMER JOURNEY EMPATHY MAP FIELD STUDY / WORK SHADOW SERVICE DESIGN BLUEPRINT STORYBOARD USER SCENARIOS / JOBS TO BE DONE / USER STORIES USER SCENARIOS / JOBS TO BE DONE / USER STORIES HOW MIGHT WE YES ‘AND…’ IDEATION CANVASES IDEATION MIXTAPES DECIDING ON VALUE WHAT ARE YOUR SUCCESS METRICS HYPOTHESIS BASED DESIGN PROTOTYPING - THE SETUP TESTING A CONCEPT USABILITY TESTING - QUALITATIVE TESTING WHAT ARE YOUR SUCCESS METRICS? LEAN - TO CRAFT A SOLUTION WORTH BUILDING www.theDesignGym.com the design gym Examine Understand Ideate Experiment Distil Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. www the design gym Examine Understand Ideate Experiment Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. the design gym Examine Understand Phases & m Open and Close each phas Remember that the open/explore/close modes w Open: problem statement, establishing a shared Explore: generation of options, solutions or direc Close: clustering or organization, prioritization a Keep the group moving fluidly through these ene PHASES LEARN BUILD MEASURE WHAT IS OUR COLLECTIVE AMBITION? WHAT IS OUR UVP? WHAT IS OUR UNFAIR ADVANTAGE? WHAT IS OUR MVP? HOW CAN WE GET BUY-IN? WHAT ARE ACTIONABLE METRICS? GOOGLE DESIGN SPRINT www.theDesignGym.com the design gym Examine Understand Ideate Experiment Distil Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. www the design gym Examine Understand Ideate Experiment Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. the design gym Examine Understand Ideate Experime Phases & modes Open and Close each phase Remember that the open/explore/close modes work at every phase. They’re fractal. Open: problem statement, establishing a shared history or knowledge base Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection of next actions Keep the group moving fluidly through these energy states as they flow through the phases. the design gym Examine Understand Phases & mod Open and Close each phase Remember that the open/explore/close modes work at every p Open: problem statement, establishing a shared history or kno Explore: generation of options, solutions or directions Close: clustering or organization, prioritization and selection o Keep the group moving fluidly through these energy states as t the design gym Examine Understand Phases & m Open and Close each phas Remember that the open/explore/close modes w Open: problem statement, establishing a shared Explore: generation of options, solutions or direc Close: clustering or organization, prioritization a Keep the group moving fluidly through these ene PHASES SET THE STAGE UNPACK IDEATE DECIDE PROTOTYPE TEST ‘PRE’ PHASE ONE (BEFORE MONDAY IF YOU ARE DOING A WEEKS SPRINT) PHASE ONE ‘MONDAY’ PHASE TWO ‘TUESDAY’ PHASE THREE ‘WEDNESDAY’ PHASE FOUR ‘THURSDAY’ PHASE FIVE ‘FRIDAY’ DEFINE THE SCOPE AND REASON FOR THE SPRINT GATHER & SPREAD KNOWLEDGE TO WORK AS A TEAM SKETCH OUT IDEAS FOR FUTURE BUILD PRIORITISE IDEAS - BUILD MOST VALUE TO CUSTOMER & EASIEST TO BUILD FIRST (8020) DEFINE THE SCOPE AND REASON FOR THE SPRINT. VALIDATE PROTOTYPE TO PROGRESS HYPOTHESIS OR PIVOT WHY IS THERE A NEED? WHO IS INVOLVED, HOW AND WHAT DO THEY DO? WHAT CAN WE DO TO SOLVE THIS PROBLEM? WHERE CAN WE ADD THE MOST VALUE? WHEN WOULD OUR SOLUTION SOLVE THIS PROBLEM? HOW DOES OUR SOLUTION SOLVE THIS PROBLEM? AGILE - ONGOING INCREMENTAL VALUE PHASES SPRINT BACKLOG SPRINT PRODUCT BACKLOG THE EXPERIENCE DESIGN COLLECTION @JTHOYER FINDING THE PROBLEM CREATING THE SOLUTION IDEATE PR O TO TYPE EMPATHISE DEFINE TEST /MEASURE SPRINT SPRINT BACK LOG PRODUCT B A CKLOG BUILD IDEATE UNPACK LEARN PIVOT PROTOTYPE DECIDE SET THE STAGE MODIFIEDFROMNORDLAB.CO/GV.COM/SPRINT