Engaging mobile and website applications
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The document discusses the importance of mobile and web applications for business promotion, highlighting that while many apps are developed, only a few retain user interest over time. Key statistics show high smartphone usage and the impact of mobile-friendly sites on user actions, underscoring the need for effective mobile app design focused on user experience and analytics. It emphasizes principles like reliability, speed, and user interface design, as well as the significance of understanding customer experience (CX) alongside user experience (UX).
Engaging mobile and website applications
- 1. 1 Engaging mobile and website applications Just follow the principles…
- 2. Mobile apps are designed and popularized by different business organizations as it is an ideal medium for business promotion and taking a product to the customers.
- 3. Companies contend to bring new and exciting mobile apps that create an eagerness among people to download.
- 4. Unfortunately, only a few among them remains in the users’ mobiles for long.
- 5. Most of them are uninstalled after a month.
- 6. Mobile Industry • Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones • 91% of all adults have a smartphone • Apple sold 9 million iPhone 6S during the first weekend of availability
- 7. Why Mobile? • 94% of smartphone users look for local information on their phone And • 90% take action as a result
- 8. Why Mobile? • 67% say that they’re more likely to buy a product or service from a mobile-friendly site. • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. • 48% feel frustrated and annoyed when they get to a site that’s not mobile-friendly. • 36% said they felt like they’ve wasted their time by visiting those sites.
- 9. Why Mobile Apps? • Approximately 46% of social media users access their social media accounts through mobile devices • 80% of smartphone users visit social networks. 55% visit at least once a day. • 70% of people contact a business after a search on their mobile device
- 11. Mobile Measurement Maturity Number of Downloads Usage and Engagement Effectiveness and optimization
- 12. Value Why Use Analytics • Optimization • Identify Opportunities or Problems • Produce Well Informed Decisions Is it worth it? 1. Usage Tracking 2. Error Tracking 3. UI Optimization 4. App Performance (Download times etc.) 5. Measure Business Impact 6. Generate Business Insights
- 13. Value Baseline performance Compare channels Monetize actions Discover optimization opportunities
- 14. Principles • Reliability • Speed • High & Low Level’s goal setting • Crystal Clear definitions • Engineering • Reporting
- 15. Metrics’ Categorization Marketing Operational Installs Registrations Active Users Returning Users Sessions Interactions R.O.I.
- 16. Reporting Templates Timeframe • Daily • Weekly • Monthly • Quarterly High Level & Low Level Contents • Absolute Numbers • Ratios • Graphs Easy Read
- 17. KPIs • Active Users • Installs/Downloads • Returning Users • Sessions • Events on the page • Revenue • Marketing spend • Subscribers • Interactions (if any)
- 18. Analyzing Methods • Flurry • App Annie • Facebook Analytics • Google Analytics • ERP • CRM • Marketing Data • Etc.
- 20. Weight of Statistical Indicators • Prioritization • Increase of Usage • Percentages & Ratios
- 21. Essential Channel Measures • Adoption App downloads Site or app visitors App usage (% of DL) Geo distribution • Engagement Frequency (visits/visitor) Depth (events/visitor and duration) Retention rate (% returning) • Effectiveness Objective oriented conversions High value activities Adoption Engagement
- 22. Main principles for UI/UX implementation
- 23. Design should focus on an experience People scan websites, they don’t read them Users crave simplicity and clarityAttractive design Know where to get creative and where to use common design patterns Design to capture someone’s attention above the fold rather than design everything above the fold Scrolling is often faster than pagingRegular updates Build nice responsive design vs. just responsive design
- 24. Features of Mobile Apps
- 25. Following are some of the basic qualities that users look for in an app User friendliness Simplicity Good performance Attractive design Security Immediate feedback Compatibility Regular updates Offline support
- 26. Distinguishing between CX and UX
- 27. CX stands for customer experience and UX stands for user experience. Although CX and UX have different meanings and goals, they are interlinked. An organization should improve both CX and UX for effective communication with the customers.
- 28. Elements of UX design
- 29. The User User is the most important element in UX design. The designer must keep the target audience in his/her mind while designing the apps.
- 30. Task Analysis Task analysis is a critical process in designing mobile apps. It is a step-by- step procedure which evaluates the tasks which are to be accomplished by the users from their own perspective.
- 31. Smartphone display The applications must be designed in a way so that they have a better display in mobile phones.
- 32. Clear communication : Communicating the various usability and advantages of the app is an important aspect that the designers are to be careful about.
- 33. Methods to Transform Mobile UX
- 34. Improved user interface Simple sign-up process Seamless in-app purchases Provide user guidance Provide feedback
- 36. Main Tactics
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