Engineering joy through design
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The document discusses emotional design in engineering positive user experiences through targeted emotional engagement and user-centric strategies. It emphasizes the importance of understanding user motivations and emotional flows to create impactful interactions, incorporating theories from notable design thinkers. Additionally, it highlights examples like 'SuperBetter' which integrate gamification and emotional science to facilitate life-changing experiences.
Engineering joy through design
- 1. Engineering Joy through Design Image Credit: Creative Commons | Flickr | Rhino Neal Reynhardt Uys World IA Day | Feb 2015 Johannesburg It’s all about positive change!
- 2. For more information about us: Facebook.com/bsgafrica @bsgafrica bit.ly/BSGCompanyLinkedIn www.bsg.co.za Proudly sponsored by:
- 3. Reynhardt Uys Rey has 12 years of experience in South Africa focused on delivering digital experiences and building design capability. Associate Consultant at BSG Specialising in Customer and User Experience PS: Rey would rather watch paint dry, than use Whatsapp.
- 4. Design was almost always about function… Image Credit: Creative Commons | Flickr | Michael Thorner
- 5. … now it is about a targeted emotive experience… Image Credit: Youtube| Dole Europe
- 6. Emotions were once fluffy and scary things. Image Credit: Creative Commons | Flickr | Noa Liberman-Plashkes
- 7. Image Credit: Smashing Magazine | Shell Greenier Don Norman’s Theory of Emotional Design Plutchik’s Theory of Emotion - Wheel But through great work done by clever people, we have practical models to use in design… Image Credit: Blogger | Monica Lu
- 8. … and more Emotional and design principles are now readily accessible worldwide.
- 9. INFORMATION ARCHITECTURE I.A. User ContentContext Organisation Navigation Labelling Structure Image Credit: http://www.markopalski.com/ Journey Motivation Persuasion Engagement Image Credit: http://hintarea.com/ Was… Now also…
- 10. It starts with having a clear objective… What is it that you are trying to impact? Just a moment? Build an experience? Create behavior change? Convince me to click register Journey through an online shop Help me change my life Frame of Reference Key Motivators Target Outcomes Compelling Messages Design Elements
- 11. Also critical to know your audience… Who is it that you are trying to impact? Image Credit: http://blog.blackboard.com/student-recruitment-strategies-find-your-target-student Needs to focus on the cognitive and emotional views
- 12. And how the experience flows... Image Credit: http://uxmastery.com Rail Europe Experience Map, by Adaptive Path Flow of tasks as well as flow of target emotional outcomes
- 14. Ottolenghi.co.uk Visceral design – fast emotional impact. It looks yummy!
- 15. Our brains love pictures of people and smiling faces. Mirror neurons help replicate the feeling of happiness. Your Karma
- 16. Turn that frown upside down! Overcome negative emotion risk through reflective nostalgia. Image Credit: New Launches
- 17. Give the user a feeling of accomplishment through behavioral design. Image Credit: talk android
- 18. Have you ever had fun picking your seat on an airplane? Small delighters add joy to menial tasks.
- 19. Creating Positive Change Big Joys
- 20. Architecting change… SuperBetter by Jane McGonigal Making yourself better, through applied emotional science.
- 21. Overall concept is based in gamification and motivates the user to do small, but related, things in real and digital life, that lead up to the “EPIC win” that s/he sets at the beginning of the journey. Optimal level of challenge, feedback loops, feel good strategies, community support
- 22. Integrates the functional, cognitive processes of setting up goals, task management, tracking changes, communicating around progress etc. with the emotional design focused on motivation for the user to succeed in an EPIC win!
- 23. Sounds great! But does it REALLY impact lives Popmythology Organic Authority … and more
- 24. Known Motivators & Blocks Architected Flows Usable Designs Known Users With emotional design incorporated at the level of: A Joyful Moment A Delightful Journey A Life-Changing Experience
- 25. Reynhardt Uys +27 82 350 2879