Engl 313 ADA Project4 Slidedoc 2
0 likes121 views
This document provides guidance on creating a research dossier to organize materials for a project analyzing crisis communication. It discusses using either a digital workspace like Evernote or OneNote, or a document file. It also reviews gathering excerpts from different source types, using frameworks like chronology and scholarly models to structure the dossier. Coding reader comments using grounded theory is recommended to identify patterns in responses. The dossier helps efficiently work with research data and analysis while making materials accessible to others.
![• •
► e11CIINtN :: ,. :: 8 I !J - I: 13'
Phase1: Denial
T~PS1<!r,Rachel . "Paula Deen Rae I Comments. Use OI N-Word Allegedly Caughl On
llldeo IUPOATEO]."The HuffingtonPost. Ilml:M!lrlgtonPPIIcom, 1June2013. Web.23
Dec. 2015.
M iele Is quotingw11a1~ said Inl'8Sl)OIIS810questionsduring tnecourt deposition.
[W]henuked If sh WIJlledblackmen10playthe roleof,la al a ",oddln&she
explainedoh got the Id from • restaurant her husband and h r baddined at
uyln11,"Thewhol entlre waller Lllfwu mlddle-a3edbl• m n, andtheyhad
on beautifulwhltejackm withoblackbowtie.
•1mean, It w reallyImpress!..,.That res11umntrep...,.nted acenain eraIn
America.•.afer the CivilWar,durtns the CivilWar,beforethe Ctv!IWar...lt wu
not onlyblad<men, Itwu blaeb,'Omen...l woulduy theywerula .•
WblleThe NationalEnquirerhu I checkeredhistorywhonIIcom to printingthe
tnilh, It's wonh noting1h11the tabloid,.... fint to break the torythat n uflrred
fonn l)'F 11di ,and ILiearlyreponing on the Jo n F.dwsn!.1 1r turned the
story Into• nationalseancW.
A
gc;teTIMsFo,Me Citation Machine
a Chegg service
Example 2
In this example, the writer has clipped
excerpts from a source article that further
supports Deen being in Phase 1: Denial.
Again notice the title, citation, analysis
notes, how excerpts with notes are all
well organized, and the writer has
included a complete citation.
Consider using a citation generator.
14](https://image.slidesharecdn.com/engl313adaproject4slidedoc2-200604190410/85/Engl-313-ADA-Project4-Slidedoc-2-14-320.jpg)
Engl 313 ADA Project4 Slidedoc 2
- 1. - How to Create and Use a Research Dossier
- 2. Table of Contents About research dossiers 3 How to use a research dossier 4 Options for creating your dossier How to code some of your data 5-6 Option 1: How to use a digital workspace for your dossier 7 Option 2: How to use a document file for your dossier 8 Reminder: types of and number of sources needed 9-10 How to use the chronological framework 11 How to use the scholarly framework 12 13-20 2
- 3. About research dossiers. A research dossier is a container that holds all of your research data and analysis notes. Its purpose is to help you work efficiently and to make your research methodology and data accessible to others. A research dossier can be created in a digital workspace or in a document file. 3
- 4. How to use a research dossier. In this project, you will be gathering and analyzing excerpts from the communication that surrounded the crisis event you chose as it unfolded over time. You will not be taking a position on whether the business or organization was to blame. Instead, your focus will be on analyzing the nature of this communication and coding some of the data you collect (more on coding later in this slidedoc). To create your dossier, you will need to choose an option. 4
- 5. miOneNote I~Word Options to create your dossier. • Option 1: Use a digital workspace such as Evernote or OneNote. The benefit of using Evernote or OneNote is that each has a web clipper that will allow you to clip excerpts from your sources and organize them in the workspace. Both are free. OneNote is accessed through your Office 365 email and UI offers technical support for it. • Option 2: Use a document file with multiple pages. 5
- 6. miOneNote Student responses to using a digital workspace. Students in this course are about evenly divided in their preference for one of these tools. If you have never used a digital workspace, it’s useful to try both out before deciding if you want to use it. Also check with your instructor who may prefer that you use OneNote since UI offers technical support for it. Many students who are new to using a digital workspace tell us they enjoyed learning and using one of these tools and plan to use Evernote or OneNote in the future. 6
- 7. How to use a digital workspace dossier. 1. Create a digital notebook. 2. Include your first and last name in the title of your notebook. 3. Download the workspace’s clipper into your browser. 4. Gather data by clipping excerpts from sources, insert into digital notes, and organize these in your notebook. 5. Title your notes, compose analysis comments, and generate source citations to include in these notes. • Establish a naming convention for note titles, so they are consistent and easy to find. 7
- 8. How to use a document file dossier. 1. Create a document file in Word or whatever word processing software you use. 2. Include your first and last name in the title of your file. 3. Gather data by clipping excerpts from sources your file or cut and paste excerpts into your document file. 4. Organize these in your document file by using headings to differentiate one source excerpt from others, compose analysis notes, and generate source citations. • Establish a naming convention for the headings, so they are consistent and easy to find. 8
- 9. Reminder: gather excerpts from these types of sources. The business or organization’s responses to the crisis event such as news releases, media interviews, apology videos etc. Articles by journalists reporting on the crisis event and the business or organizations responses in news and magazine websites -- both serious and tabloids. Editorial / Opinion responses to the event found in news and magazine websites, blog posts, and fan or advocacy sites. Depending on the nature of the crisis event, you may need excerpts from government responses it at the national and/or state level. Visual material about the event such as screenshots of tabloid cover pages, cartoons, photographs of the event (as in an environmental disaster) etc. Reader response comments to the above 9
- 10. Reminder: how many sources? Depending on the nature of the crisis event, you may not find all types of these sources, but you want to choose a wide variety that represents the communication surrounding the crisis event. Your instructor will give you additional guidance about how much source material you need throughout the project. Remember to apply the chronological and scholarly frameworks when searching for source material. 10
- 11. OIL SPILLTIMELINE GUlf Of MEXICOOil SPIU..TIMELINE -·• ··••,-....--~-- ...,....,,..,,..,............, ---:::--:::-.=. ti¼S/PaulaDeenScandalTimeline:EverythingWeKnow AboutHerCareer-ThreateningN-WordControversy byNalalllFlrWI Thu, Jun27 , 20135:00AM PHOTOS: Hot celebrity c.hefs Paula Deen maintains that she hasn't droppedan N-bomb in years, but the fallout she'sdealing with isvery muchof the hereand now. Firstof all, canyou believethat only eightdayshavepassedsfneeit was firstreportedthat shegavea legal depositionlast month In whichshe admitted to past useof the N-word andother discriminatory remarks? Deenhassincetostmore paying gigsthan most peoplehaveina lifetime! Butjust howdid the bubbly 66· year-old go from beinga beloved householdnameto acautionary tale inpracticallyno time at all? Here'satlmellne of ascandal: , May 17: "Yes,of course,"repliedDeen,who alongwith her brother isbeing suedby aformer employeeof a restaurantthey own in Savannah,Ga.,when askedduring avideotapeddepositionif shehadever usedthe N-word. She explainedthat it's "just not aword that we useasti me hasgoneon," but the damagewasdone.Notto mention, Deenalsoadmitted to thinking that using waitersdressedasslavesfor anantebellum-themedwedding-based on an Ideashegot at a restaurant where"mlddte-agedblackmen...hadon beautiful blackJacketswith ablack bowtle"- would beperfectlylovely. , June19: Whenword got out aboutthe depo,a repfor Deenstated: "Contrary How to use the chronological framework. Look for articles that contain timelines to help you find responses to the crisis event as it unfolds over time. Use the timelines to help you search by date for other sources about the crisis communication. 11
- 12. How to use your scholarly framework. Use the model you chose for this framework to help you organize and analyze the crisis communication excerpts (see slidedoc 1). In the following example, the scholarly framework is using the three phases of crisis communication from the Varma article. Phase 1 is denial. When using a scholarly framework, remember that your research data may confirm existing research such as Varma’s or show how your data doesn’t quite fit this model. These are things you can write about in your white paper. 12
- 13. • • Phase 1: Denial First Apo logy Video - gj ENGL313 R.. earch Oosser ~ He veticaNeue C 18 C B / ~ ,2, .Ji> - l = B' - ae=v lffl Phase 1: Denial First Apo logy Video Citation : YouTube httJ;!s://www .youtube .com/watch?v - tD0ez lc52zO Paula Deane's first response to the crisis event was an apology video. The video is an examp le of Varma's Phase 1: Denial. Her demeanor was the exact oppos ite of the brand ident ity and an examp le of how not to issue an apology.I 6 1386 2 48D1 rnm:Im:11cm:11IIEI m::11 Example 1 Notice the note title, citation URL, and analysis notes. The image is a screenshot clip of the video. In the white paper, this writer would need to create a full citation using a standard documentation style. Although this writer is using a digital note, the entry would look the same in a document file. 13
- 14. • • ► e11CIINtN :: ,. :: 8 I !J - I: 13' Phase1: Denial T~PS1<!r,Rachel . "Paula Deen Rae I Comments. Use OI N-Word Allegedly Caughl On llldeo IUPOATEO]."The HuffingtonPost. Ilml:M!lrlgtonPPIIcom, 1June2013. Web.23 Dec. 2015. M iele Is quotingw11a1~ said Inl'8Sl)OIIS810questionsduring tnecourt deposition. [W]henuked If sh WIJlledblackmen10playthe roleof,la al a ",oddln&she explainedoh got the Id from • restaurant her husband and h r baddined at uyln11,"Thewhol entlre waller Lllfwu mlddle-a3edbl• m n, andtheyhad on beautifulwhltejackm withoblackbowtie. •1mean, It w reallyImpress!..,.That res11umntrep...,.nted acenain eraIn America.•.afer the CivilWar,durtns the CivilWar,beforethe Ctv!IWar...lt wu not onlyblad<men, Itwu blaeb,'Omen...l woulduy theywerula .• WblleThe NationalEnquirerhu I checkeredhistorywhonIIcom to printingthe tnilh, It's wonh noting1h11the tabloid,.... fint to break the torythat n uflrred fonn l)'F 11di ,and ILiearlyreponing on the Jo n F.dwsn!.1 1r turned the story Into• nationalseancW. A gc;teTIMsFo,Me Citation Machine a Chegg service Example 2 In this example, the writer has clipped excerpts from a source article that further supports Deen being in Phase 1: Denial. Again notice the title, citation, analysis notes, how excerpts with notes are all well organized, and the writer has included a complete citation. Consider using a citation generator. 14
- 15. Grounded The ory Appro ach Coding data using Grounded Theory. When you have finished gathering source excerpts and making analysis comments in your dossier, you will need to use Grounded Theory to code the reader response comments you gathered. Grounded Theory is a method that allows researchers to inductively analyze and quantify their data. The theory is “grounded” in the sense that the theory is derived from the data in contrast to the scientific method that poses an hypothesis and then tests that hypothesis. Although Grounded Theory was developed in the social sciences, it is used across all disciplines. 15
- 16. How to code reader comments Look for comments that are similar to one another to identify patterns. Next, create a table in a Word document file and categorize the patterns by labeling each with a short phrase or sentence. Then count the number of responses per label and use this information to graphically represent this data. You will need to insert your graphic into the white paper. What you discover when applying grounded theory should explain something that is significant about the nature of the these comments. See next slide for an example of how one writer did this. 16
- 17. Coding Table : Summary of Comments Responding to Popu lar Sources YouTube, HuffingtonpostArticle, Enquirer June 19-21 2013 What is the nature of public comments in response to Popular Sources? Phase 1: themes in Number Labels Total comments Rappers use Nword wh}l 10 N Word Double 21 can't Deen? Standard Encourag ing others to 2 Southern Racism 46 read the deposition . Blacks sa:;N word all the 5 Need Facts 2 time (deposit ion) . Deen can't say N word 1 Blaming Media 14 but Obama can. Deen is a phony, her 26 southern charm concea ls racism . Media is race-baiting . 6 Deen is a southerner, and 20 they are all racist . Objections to Deen's use 5 of Nword is ·ust political correctness Media is treating Deen 8 unfairly. Total 83 83 Example This example shows reader comments in response to an online article about food network star Paula Deen's crisis. The number of patterns derived from the comments is four, and the writer has created a category label for each. The comments highlighted in yellow are an example of how these comments fit under one label "N Word Double Standard." The number column reveals how many comments could be categorized under that label. 17
- 18. Coding Table : Summary of Comments Responding to Popu lar Sources YouTube, HuffingtonpostArticle, Enquirer June 19-21 2013 What is the nature of public comments in response to Popular Sources? Phase 1: themes in Number Labels Total comments Rappers use Nword wh}l 10 N Word Double 21 can't Deen? Standard Encourag ing others to 2 Southern Racism 46 read the deposition . Blacks sa:;N word all the 5 Need Facts 2 time (deposit ion) . Deen can't say N word 1 Blaming Media 14 but Obama can. Deen is a phony, her 26 southern charm concea ls racism . Media is race-baiting . 6 Deen is a southerner, and 20 they are all racist . Objections to Deen's use 5 of Nword is ·ust political correctness Media is treating Deen 8 unfairly. Total 83 83 Example continued The most significant aspect that coding this data revealed is how quickly Deen’s brand became equated racism, specifically “southern racism.” See the next slide for how the writer graphically represented this data in a column chart. Notice how the chart shows at-a-glance the significance of the data because it reveals which theme was the most prominent. 18
- 19. 50 45 40 35 30 25 20 15 10 5 0 IPublicComments About Paula Deen CrisisI ,._ - - - - - NWord Double Standard - -- Southern Racism - - - Need Facts Blame Media Example of graphically representing coded data. Figure 1: Themes in reader response comments to Huffington Post article. 19