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• • • IO • ENGL 313 Proiect 4 [student first and last name) 1 1 O:.+ .._
71
Insert Draw View © •
X Cut
Copy
,,.;?format
Crisis Event
Phase 1
Phase 2
Phase 3
+ Section
Calibri • 20 • ==
• i=• ~
B I
ENGL 313 Project 4 [student first and last name]
Heading!
Heading2
a.
v A Timeline of Paula Deen's Downfall I TV Guide
Deen's Deposition
+ Page
~ ToOo
A Rememberlorlater
~ Contact
* Important
Definition
l'.i:1
Address
? Question
/ Highlight
(., Phonenumber
A Timeline of Paula Qe.en.'.s,
Downfall ITV Guide
Wednesday, November 18, 2020 9:54 AM
Clippedfrom: httos:f/wwwtvguide-com/news/oaula-deen-scandal-
PaulaQeJm
It's been a rough few weeks for f..a..u.la_Qe.eo - and the bad news keeps on coming.
To help you keep track with the latest De.encontroversy, use our handy timeline
below.
TVstars who were fired
Friday, May 17: Qee.o gives a deposition in a $1.2 million discrimination lawsuit
filed against D.eenand her brother, Earl "Bubba" J::liers., by one of her former
___ .___ . ___ ._ -------- I•-- ~--'•---
KT
Example 1: OneNote Workspace Dossier
There are many ways for you to organize your OneNote workspace. Here, the writer
has started to organize the dossier sections, pages, and subpages using the
scholarly framework.
7](https://image.slidesharecdn.com/engl313adaproject4slidedoc21-210514203718/85/Engl313-ada-project4_slidedoc2-1-7-320.jpg)
![Phase1: Denial
JiJIP'lf',
Rachel 'Paula Deen Rae t Comments, Use Of N-WordAllegedlyCaughl On
Video[UPDATED).'
TheHuff,ngronPosr.
Thotjyffingt90PsllJ
cqn. 1June 2013.'Neb. 23
Dec. 2015.
Articlela quoting whal ~ sale!Inresponse
10 que tlon1 during theCOUitCleposltlon.
[W]hen k,d lhh wanledb men IDplaylhe roleohl1 111 w dingah
explained gotlh IdeafromI ra11uran1her h band and h r haddined 11
ylng,"Thewhol entire waiter tafr" middle-agedblack=n, andtheyhad
on beautifulwhltejac wllhablackbowtie.
•1mean, Itwu ttally lmpl'SIM, That reat.1uran1
n,p,-n1ed acmaln oraIn
Amtrica...afterlhe CivilWar,during lhe CivilWar,btfore lh CMIWar...11
1101
onlyblackmtn, IIwu blackwomtn...l wouldII)' lhey,..,,ula .'
Whilen, NationalEnqulttr bu achedtuedhistorywhenItcomeato printinglh
tNlh. 11'1
,..Orthnotingthat lhe tabloidWU first10bttalt the 01)' that o.,n uff red
from type IIdi btt ,and II.Iearlyttporbng on lhe Jo n Edwardoa , lir Iurned lhe
story inIDI nationalacandal.
gc;teTMsFo,Me Citation Machine
a Chegg service
Example 2
In this example, the writer has clipped
excerpts from a source article that further
supports Deen being in Phase 1: Denial.
Again notice the title, citation, analysis
notes, and the writer has included a
complete citation.
Consider using a citation generator.
13](https://image.slidesharecdn.com/engl313adaproject4slidedoc21-210514203718/85/Engl313-ada-project4_slidedoc2-1-13-320.jpg)
Engl313 ada project4_slidedoc2 (1)
- 1. - How to Create and Use a Research Dossier
- 2. Table of Contents About research dossiers 3 How to use a research dossier 4 Create your dossier in a digital workspace 5-7 Reminder: types of and number of sources needed 8-9 How to use the chronological framework 10 How to use the scholarly framework 11-13 How to code some of your data 14-18 2
- 3. IL SEA E TATIO L.L ~ ~ u a: C Cl About research dossiers. A research dossier is a container that holds all of your research data and analysis notes. Its purpose is to help you work efficiently and to make your research methodology and data accessible to others. 3
- 4. How to use a research dossier. In this project, you will be gathering and analyzing excerpts from the communication that surrounded the crisis event you chose as it unfolded over time. You will not be taking a position on whether the business or organization was to blame. Instead, your focus will be on analyzing the nature of this communication and coding some of the data you collect (more on coding later in this slidedoc). 4
- 5. Ii OneNote Create your dossier in a digital workspace. Create your research dossier in OneNote because it has UI technical support. You can access the OneNote app through your UI email. The benefit of using a digital workspace like OneNote is that it has a web clipper that will allow you to clip excerpts from your sources and organize them in the workspace. It also gives you applied practice in working with a tool that is commonly used in the workplace. 5
- 6. How to use a digital workspace dossier. 1. Create notebook in OneNote. 2. Include your first and last name in the title of your notebook. 3. Download the workspace’s clipper into your browser. 4. Gather data by clipping excerpts from sources, insert into your digital workspace. 5. You will also need to write analysis comments and generate source citations. 6
- 7. . • • • IO • ENGL 313 Proiect 4 [student first and last name) 1 1 O:.+ .._ 71 Insert Draw View © • X Cut Copy ,,.;?format Crisis Event Phase 1 Phase 2 Phase 3 + Section Calibri • 20 • == • i=• ~ B I ENGL 313 Project 4 [student first and last name] Heading! Heading2 a. v A Timeline of Paula Deen's Downfall I TV Guide Deen's Deposition + Page ~ ToOo A Rememberlorlater ~ Contact * Important Definition l'.i:1 Address ? Question / Highlight (., Phonenumber A Timeline of Paula Qe.en.'.s, Downfall ITV Guide Wednesday, November 18, 2020 9:54 AM Clippedfrom: httos:f/wwwtvguide-com/news/oaula-deen-scandal- PaulaQeJm It's been a rough few weeks for f..a..u.la_Qe.eo - and the bad news keeps on coming. To help you keep track with the latest De.encontroversy, use our handy timeline below. TVstars who were fired Friday, May 17: Qee.o gives a deposition in a $1.2 million discrimination lawsuit filed against D.eenand her brother, Earl "Bubba" J::liers., by one of her former ___ .___ . ___ ._ -------- I•-- ~--'•--- KT Example 1: OneNote Workspace Dossier There are many ways for you to organize your OneNote workspace. Here, the writer has started to organize the dossier sections, pages, and subpages using the scholarly framework. 7
- 8. Reminder: gather excerpts from these types of sources. The business or organization’s responses to the crisis event such as news releases, media interviews, apology videos etc. Articles by journalists reporting on the crisis event and the business or organizations responses in news and magazine websites -- both serious and tabloids. Editorial / Opinion responses to the event found in news and magazine websites, blog posts, and fan or advocacy sites. Depending on the nature of the crisis event, you may need excerpts from government responses it at the national and/or state level. Visual material about the event such as screenshots of tabloid cover pages, cartoons, photographs of the event (as in an environmental disaster) etc. Reader response comments to the above 8
- 9. Reminder: how many sources? Depending on the nature of the crisis event, you may not find all types of these sources, but you want to choose a wide variety that represents the communication surrounding the crisis event. Your instructor will give you additional guidance about how much source material you need throughout the project. Remember to apply the chronological and scholarly frameworks when searching for source material. 9
- 10. OIL SPILLTIMELINE GlllfOFMEXICOOILSPIU. llMEUNE .. .... ... ...... ,.-u - _,.....,,, ... h _loo,_. ___ .., :o;~-1~,----=i'·= ::::.....-.:.. - ..... ··- bp L ,. .,..., ... ........ ,_ ... -,.,. __ .... - =::c.~- ""-""'"'"" -- .. , --~-•- .... ==- "11(1'... 1"·1- __ ..,,. --- --- ~/ Paula Deen Scandal Timeline: Everything We Know About Her Career-Threatening N-Word Controversy PHOTOS: Hot cet.brity chefs P1ul1 DHn maintains that she hasn't dropped an N-bomb in years, but the fallout she's dealing with isvery muchof thehereand now. Firstof all,canyou believethat only eightdayshavepassedsinceit was first reported that she gavea legal deposition last month Inwhich she admitted to past useof the N-word and otherdiscrlmlnatory remarks? Deenhassincelost more paying gigsthan most peoplehaveina lifetime! Butjust how did the bubbly 66- year-oldgofrombeingabeloved household nameto acautlonary tale Inpracticallynotime at all? Here'satlmelfne of a scandal: , May 17: "Yes,of course,"replied Deen,who along with her brother Isbeing suedby• formeremployeeof a restaurantthey own in Savannah,Ga.,when askedduring a videotaped deposition if shehadeverusedtheN-word.She e11.plalned that It's "Justnot a word that we useastime hasgoneon,~but the damagewasdone. Notto mention, Deenalso admitted to thinking that using waftersdressedasslavesfor an antebellum-themed wedding-based on an Ideashegot at a restaurantwhere "middie-agedblack men...had on beautiful blackJacketswith a black bowtle"-woud be perfectly lovely. , June19: Whenword got out about the depo, a rep for Deenstated: "Contrary How to use the chronological framework. Look for articles that contain timelines to help you find responses to the crisis event as it unfolds over time. Use the timelines to help you search by date for other sources about the crisis communication. 10
- 11. How to use the scholarly framework. Use the model you chose for this framework to help you organize and analyze the crisis communication excerpts (see slidedoc 1). In the following example, the scholarly framework is using the three phases of crisis communication from the Varma article. Phase 1 is denial. When using a scholarly framework, remember that your research data may confirm existing research such as Varma’s or show how your data doesn’t quite fit this model. These are things you can write about in your white paper. 11
- 12. Phase 1: Denial First Apology Video Citation: YouTube .bllps:/lwww.youtube.com/watch?y-tDOezlc52zO Paula Deene"sfirst response to the crisis event was an apology video. The video Is an example of Varma"s Phase 1: Denial. Her demeanor was the exact opposite of the brand identity and an example of how not to issue an apology.I L*Sk I 1386 2 4801 IIl!IZII m:1 r:m1118mm Example 1 Notice the title, citation URL, and analysis notes. The image is a screenshot clip of the video. In the white paper, this writer would need to create a full citation using a standard documentation style. 12
- 13. Phase1: Denial JiJIP'lf', Rachel 'Paula Deen Rae t Comments, Use Of N-WordAllegedlyCaughl On Video[UPDATED).' TheHuff,ngronPosr. Thotjyffingt90PsllJ cqn. 1June 2013.'Neb. 23 Dec. 2015. Articlela quoting whal ~ sale!Inresponse 10 que tlon1 during theCOUitCleposltlon. [W]hen k,d lhh wanledb men IDplaylhe roleohl1 111 w dingah explained gotlh IdeafromI ra11uran1her h band and h r haddined 11 ylng,"Thewhol entire waiter tafr" middle-agedblack=n, andtheyhad on beautifulwhltejac wllhablackbowtie. •1mean, Itwu ttally lmpl'SIM, That reat.1uran1 n,p,-n1ed acmaln oraIn Amtrica...afterlhe CivilWar,during lhe CivilWar,btfore lh CMIWar...11 1101 onlyblackmtn, IIwu blackwomtn...l wouldII)' lhey,..,,ula .' Whilen, NationalEnqulttr bu achedtuedhistorywhenItcomeato printinglh tNlh. 11'1 ,..Orthnotingthat lhe tabloidWU first10bttalt the 01)' that o.,n uff red from type IIdi btt ,and II.Iearlyttporbng on lhe Jo n Edwardoa , lir Iurned lhe story inIDI nationalacandal. gc;teTMsFo,Me Citation Machine a Chegg service Example 2 In this example, the writer has clipped excerpts from a source article that further supports Deen being in Phase 1: Denial. Again notice the title, citation, analysis notes, and the writer has included a complete citation. Consider using a citation generator. 13
- 14. Grounded Theory Approach Coding data using Grounded Theory. When you have finished gathering source excerpts and making analysis comments in your dossier, you will need to use Grounded Theory to code the reader response comments you gathered. Grounded Theory is a method that allows researchers to inductively analyze and quantify their data. The theory is “grounded” in the sense that the theory is derived from the data in contrast to the scientific method that poses an hypothesis and then tests that hypothesis. Although Grounded Theory was developed in the social sciences, it is used across all disciplines. 14
- 15. How to code reader comments Look for comments that are similar to one another to identify patterns. Next, create a table in a Word document file and categorize the patterns by labeling each with a short phrase or sentence. Then count the number of responses per label and use this information to graphically represent this data. You will need to insert your graphic into the white paper. What you discover when applying grounded theory should explain something that is significant about the nature of the these comments. See next slide for an example of how one writer did this. 15
- 16. Coding Table: Summary of Comments Responding to Popular Sources YouTube, HuffingtonpostArticle, Enquirer June 19-21 2013 What is the nature of public comments in response to Popular Sources? Phase 1: themes in comments Number Labels Rappers use N word why 10 can't Deen? Encouraging others to read the deposition. Blacks say N word all the 5 time. Deen can't say N word but Obama can. Deen is a phony, her 26 southern charm conceals racism. Media is race-baiting. Deen is a southerner, and 20 thev are all racist. Objections to Deen's use of N word is just political correctness. Media is treating Deen unfairly. Total 83 NWord Double Standard Southern Racism Need Facts (deposition). Blaming Media Total 21 46 14 83 Example This example shows reader comments in response to an online article about food network star Paula Deen's crisis. The number of patterns derived from the comments is four, and the writer has created a category label for each. The comments highlighted in yellow are an example of how these comments fit under one label "N Word Double Standard." The number column reveals how many comments could be categorized under that label. 16
- 17. Coding Table: Summary of Comments Responding to Popular Sources YouTube, HuffingtonpostArticle, Enquirer June 19-21 2013 What is the nature of public comments in response to Popular Sources? Phase 1: themes in comments Number Labels Rappers use N word why 10 can't Deen? Encouraging others to read the deposition. Blacks say N word all the 5 time. Deen can't say N word but Obama can. Deen is a phony, her 26 southern charm conceals racism. Media is race-baiting. Deen is a southerner, and 20 thev are all racist. Objections to Deen's use of N word is just political correctness. Media is treating Deen unfairly. Total 83 NWord Double Standard Southern Racism Need Facts (deposition). Blaming Media Total 21 46 14 83 Example continued The most significant aspect that coding this data revealed is how quickly Deen’s brand became equated racism, specifically “southern racism.” See the next slide for how the writer graphically represented this data in a column chart. Notice how the chart shows at-a-glance the significance of the data because it reveals which theme was the most prominent. 17
- 18. so 45 40 35 30 25 20 15 10 5 0 IPublic Comments About Paula Deen CrisisI ,._ - - - - --- NWord Double Standard - -- Southern Racism - - Need Facts Blame Media Example of graphically representing coded data. Figure 1: Themes in reader response comments to Huffington Post article. 18