Innovation Practices in Alternative Tourism
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This document outlines Carmen Martins' PhD workshop on innovation practices in alternative tourism. The presentation aims to discover innovative practices by micro, small, and medium entrepreneurs in alternative tourism to foster rural development. Specifically, it seeks to define alternative tourism, analyze innovation in small tourism businesses, and understand the role of technology in innovation. A gap in knowledge exists around how innovation practices can enhance alternative tourism businesses. The workshop will develop a conceptual framework clarifying the relationship between information and communication technologies, innovation, and alternative tourism. The expected results are a clear definition of alternative tourism, managerial implications for small tourism businesses, and insights into innovative practices and technologies.
Innovation Practices in Alternative Tourism
- 1. ENTER 2015 PhD Workshop Slide Number 1 Innovation Practices in Alternative Tourism Carmen Martins cmartins@bournemouth.ac.uk Bournemouth University, United Kingdom
- 2. ENTER 2015 PhD Workshop Slide Number 2 Background → Alternative tourism has become important to the development of SMTEs, involving the communities in the alternative strategies and embracing the criticism of mass tourism. → Tourism has a general positive impact on the development of rural economies, generating new businesses, improving infrastructures and services → The role of SMTE in alternative tourism – ICT as a enabler for innovation.
- 3. ENTER 2015 PhD Workshop Slide Number 3 Aim & Objectives AimAim • To discover micro, small and medium entrepreneurs innovative practices in alternative tourism, to foster rural areas development. ObjectivesObjectives • To define Alternative Tourism; • To analyse innovation practices in SMTE’s; • To understand the role of technologies within alternative tourism SMTE’s innovation practices.
- 4. ENTER 2015 PhD Workshop Slide Number 4 Problem Definition What’s known What isn't known Gap of knowledge Alternative Tourism is an umbrella concept for different types of emergent tourism; A specific definition about alternative tourism Define alternative tourism Innovation theory How to apply the innovation practices to SMTE’s in Alternative tourism settings. Explore how innovation practices can enhance alternative tourism in SMTE’s. How the innovation processes take place in SMTE’s. Develop a conceptual framework that clarifies the ICT and innovation approach in alternative tourism.
- 5. ENTER 2015 PhD Workshop Slide Number 5 Definition timeline
- 6. ENTER 2015 PhD Workshop Slide Number 6 Definition framework
- 7. ENTER 2015 PhD Workshop Slide Number 7 What’s next
- 8. ENTER 2015 PhD Workshop Slide Number 8 Conceptual Design
- 9. ENTER 2015 PhD Workshop Slide Number 9 Expected Results →To develop a clear definition of Alternative tourism; → To provide managerial implications for small and medium tourism enterprises; →The results will reveal the business experiences and practices regarding the innovation and technologies to enhance alternative tourism in rural areas.
- 10. ENTER 2015 PhD Workshop Slide Number 10 Thank you!
Editor's Notes
- #3: The importance of alternative tourism – explain the alternative vs mass; How mass arises in the tourism market and how alternative tourism is an umbrella topic for all types of new tourism (Poon, 1993). Community Based tourism development.
- #4: The main outcome/contribution to knowledge will be on the disciplines of management and marketing.
- #6: This is the working concept of AT. How Alternative tourism is developing thought the years. All this types of tourism were new and creative for time lapse. All of them were extreme because they were new and different. Alternative tourism will always be an alternative to something that is mass and that is not attractive to the tourist. What this researcher will highlight is a conceptual definition of what is alternative from 2015 onwards.
- #7: 3 pillars of Alternative tourism This is the result of a preliminary research with the key word: alternative tourism. So far, can be understandable that all types of alternative tourism highlighted can be alternative to mass, putting all the definitions together as mainstream, new, creative and on the edge of the experience, transforming what is mass into what is alternative.
- #9: Both EU projects reflect the need for ICT development within SMTE’S to foster rural areas development. In the scope o this project I will only focus on rural areas.
- #10: Greater contribution knowledge regarding alternative tourism and SMTE’S innovation practices and use of technology.