Errors in survey reserach
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This document discusses various types of errors that can occur in survey research. It identifies random sampling error, systematic error, and respondent error as the main categories. Random sampling error is the difference between survey results and census results using the same procedures. Systematic error stems from flaws in the research design or execution. Respondent error includes non-response error and response bias, where respondents consciously or unconsciously provide inaccurate answers.
Errors in survey reserach
- 1. ERRORS IN SURVEY RESERACH BY: Mahima Nigam (11BSPHH010446) Aitrayee Anuj sood
- 2. THE NATURE OF SURVEYS • Survey: Method of Gathering primary data. • Respondents: Who answers interviewer’s questions. • Sample Survey: purspose of contacting respondents. • Primary Data: Gathered and assembled for research project in hand.
- 3. Errors in survey research Total error Systematic Random sampling error error Respondent Administrative error error
- 4. Random sampling error: Difference between the result of a sample and the result of a census conducted using identical procedures. Systematic error: Due to imperfect aspect of research design or mistake in execution of research. Sample bias: when the results of sample show a persistent tendency to deviate in one direction.
- 5. Deliberate falsification Response bias Respondent error Unconscious misrepresentation Non-response error
- 6. Respondent error: Non response error: statistical difference between those who answered and those who did not. Response bias: when respondent consciously or unconsciously misinterpret the truth. Acquiescence bias Extremity bias Interviewer’s bias Auspices bias Social desirability bias
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