Eval. 3
- 1. “WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?” Evaluation Question 3Will Dallison
- 2. Feedback is essential to determine the success of any media product as it gives the perspectives of your target audience and allows you to compare them with the ones you wanted to portray within an audience to see if they correlate.
- 3. SurveyMonkey SurveyMonkey is a website used to create simple questionnaires electronically. They can then be distributed as an online format, allowing them to be broadcast to a much wider audience than a paper one would be. I have created a survey with multiple questions of different styles to get feedback on my 3 media products. I then uploaded it to Facebook and Twitter to maximise results so I can come to a less bias conclusion.
- 4. Demographics Above left was the first question was the first question asked as it instantly gives me an insight as to whom is taking the survey so I can then target other minorities in different forms. It also allowed us to see that our target audience of young adults were the predominant demographic that took our survey which is positive. This was then backed-up by our target audience recognising themselves as the target audience after watching our video – shown in the graph above right.
- 5. Satisfacion This question enabled me to see if the audience was satisfied with our media product overall. It was positive to see that 70% of the viewers felt their needs were satisfied whether that be escapism or personal identity.
- 6. Production These questions relate more to the production side of the video to see whether our audience thought the video was to a good standard and it is pleasing to see that nobody thought the production was below average and was of ‘high quality’. However the 20% that put impractical and ineffective may not have related to the video, hence why they used those words to describe it. On the other hand 50% answered ‘unique’ in that question which is quite interesting feedback.
- 7. Video reaction These questions collect the results of the audiences reaction to the video itself. The graph on the left clearly shows that the concept of having both narrative and performance paid off in keeping the viewer interested. Whereas the graph on the right shows a diverse range of answers that shows the emotions felt by the viewer. It is good that our narrative can affect people in contrasting ways and the winning feeling of sadness will be because of the unconventional fight scene. However we then countered this by having the protagonist overcome the antagonist in the end in
- 8. Genre Drum and Bass/Grime R’n’B This graph shows that our audience recognised the genre we were portraying throughout our video, proving clarity in the genre conventions that we included. It is also worth noting that the song itself plays a vital part in influencing the viewer’s decision.