Evaluation2
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This document discusses how Beyoncé and other artists connect their album covers and music videos through consistent style elements like costumes, makeup, poses and themes. It notes how Beyoncé's heavy makeup, fur, jewelry and poses are mirrored in both her album cover and music video for "Run the World" to maintain continuity. The document advocates keeping similar stylistic connections between album art, music videos and other promotional materials to clearly portray the intended character and message to viewers.
Evaluation2
- 1. This is the main front cover for Beyoncé's album cover ‘4’. She also has other covers that are available to buy. This has been done to give the consumer the choice of what album they want and also shows how versatile the artist it. The album cover is simple and in a lot of the covers, the image of Beyoncé is before the writing. This is because she is a well known artist and can afford to do this. This style of CD cover is fitting with its genre (pop/r&b), this is because you would expect to see the main singer on the cover. In genre’s like indie or alternative rock you would expect to see an image which has more to do with the music and not the singer or band. For example Coldplay’s album, ‘Viva La Vida’.
- 2. R&B Pop Country Pop One convention of pop music is that the performer is on the front cover of their album or single. This is because people are sometimes interested in buying into the artist as much as they are buying the music. We decided to use a shot of the performer in our cover and its is not only similar to Beyoncé's album but Miley Cyrus a country pop singer.
- 3. One of the first noticeable connections Beyoncé has with her album and her music video is the costume. She has worn similar black fur on her shoulders and has worn gold jewellery She also has the same hairstyle and and dark makeup around the eyes.
- 4. By using the same style in the album and the music video, it means that there is a clear theme and connection between the two. By continuing the style in both it shows they have a clear understanding of the type of character they are trying to portray to their viewers.
- 5. In our music video we also tried to connect the album with the music video by incorporating the same costume.
- 6. These are some examples of where we used the same costume in the shoot for our digi pack and for our music video. It continues the theme of our music video and the personality of the performer.
- 7. Here you can see that the same makeup choices have been made in order to keep the style Beyoncé has continuous within her album and music video. This heavy makeup continues a theme of her being intimidating and strong therefore it has been kept throughout.
- 8. In order to keep the style of the song and the fact that the album is called ‘RED’ we wanted to insure that not only on the album but within the music video the performer would be wearing red lipstick. This was a key way of us making the connection between our digi pack, music video and eventually our magazine advert.
- 9. Another similarities between the album and the music video is the positioning of Beyoncé's body. This has been done to reflect the same themes within the music video on to the album. It could also reflect the genre because the music video has a lot of choreographed dancing. This is typical within the genre and especially in Beyoncé's music video’s.
- 10. In the music video we see various long shots that show the strength Beyoncé is trying portray. This has been done because of the genre and because of the song she is singing. She has decided to make sure she looks powerful in both the music video and on her album. This is to continue the female strength theme we can so obviously see. Without making sure that she looked as powerful in her album, it would mean that the music video wouldn’t match her album and therefore would make it seem weaker.
- 11. Within the album cover there is a page specific for the ‘Run The World’ song. In this we can see Beyoncé with heavy makeup and similar hair style you would see in the music video. She is also balancing on a pair of ropes. After looking at shots of her riding on a horse in the beginning of the music video and commanding a lion by her side; these all contribute to one theme. It seems as if she is the master of the circus. This theme is continued in both the music video and the album insert.
- 12. As you have seen Beyoncé has decided to have different album covers available we have also decided to do this, however we have done it with the actual CD’s available. This means that when our target audience would buy the album they wouldn’t know which CD they had chosen, making it a surprise. We felt that this would fit our young female audience and fits the fun loving theme of the music video.
- 13. Here the title of both the albums is at the top however because we wanted our magazine advert to look like it had been signed by the artist the signature is situated at the bottom In both adverts you can see that an image of the album is displayed. This is typical in many adverts so that if people want to buy the album they know what to look out for
- 14. Both adverts mention what songs are included. We have done this because it fits the conventions of what you might see on a advert with a similar genre or audience Miley Cyrus has also decided to have her album cover on display so that people will recognize it. Her advert is on a a YouTube video which is a good idea when considering her audience and them being young and in to technology.