eZ Software Updates

Editor's Notes

• #3: ROLAND death of the web, not so new this was Wired, summer 2010 many others - probably started with iPhone, Facebook, App stores, Android, tablets… Since then, we heard countless time the Web is dead.
• #4: ROLAND far from dead. 6 years since then and the Web is still ESSENTIAL to many business truth : there’s something bigger than the web, but the web is still here, and it still is crucial. - We also heard content management was dead. - CMS turned into a commodity - yes, there is an aspect of commoditization in WCM but still so much room for innovation, so much needs from more business performance better User eXperiences, so much expectations from business and from users. So from dead evolving into something that is part of a bigger something englobing the Internet and the physical world Content Management, like the whole digital industry needs to go beyond the Web. and thats what we do at eZ and that’s what we wanted to talk about today.
• #5: ROLAND -Let’s look at what content management beyond the Web means. - start with understanding that the way we use content changed. or, let say, the way we use content HAS to change if we want to be successful > bottom line.
• #6: ROLAND 10-15 years ago customer were asking us and you to make a website everything was happening in a browser. content was created in a browser content was consumed in a browser systems were mono-channel they were made to create very simple user journeys, in a single channel most of the time. in the few cases were they would be mobile, they would be mobile only. Organizations would have a web CMS and a mobile CMS. REALLY!!! How could we do that. It was high time to wake up!!!
• #7: ROLAND Now customers ask us to build real Customer Experiences So, moving away from this very narrow thinking of building experiences only in a browser, people started to look outside the browser window. Started to consider the REAL user journey, with different touchpoints at different time, on different channels: browser voice with rep. mobile web point of sales kiosk…. Trying to build strong user experiences across channels, was the way to go, but was not easy. With - TECHNOLOGY build for single channels. - ORGANIZATION not thinking cross channels. We would end up with barrers inconsistant information on different channels contradictions asking the user to retype 10 times it’s information. You’ve all go through that, it happen to me many times, and no later than at the beginning of the month. I bought a travel on expedia, a bundle, I got a bug on the site when finalizing the transaction, I called the service - they know my phone, so they should know what I’m talking about, but NO Had to find in my browser history the reference number of the transaction, and then chat with the agent to try to solve that. Doing this was endless. I had to repeat 3 times to 3 different persons my email, my travel information, my itinerary number… That’s the result of a - DISCONNECTED ORGANIZATION - DISCONNECTED SYSTEMS We’ve been building things siloed for many years. Users would exist in different channels, but in separate ways. User would use the Web, users would use mobile phone, users would use normal phone and call centers, user would go to the point of sales, or buy from kiosk. All this is in fairly disconnected manners. So, we started to build multi-channel experiences… and we need to be better at this.
• #8: ROLAND To be better at this is : as much about organization as about technology, as Dave said it. We need to speak with one voice to our customers, whatever the channel And we need to keep a consistent context across all those channel, to insure it’s ONE SINGLE CONVERSATION AND NOT MANY DIFFERENT, eventually contradicting each others. We often refer to this has omni channel, to make a difference with multiple channels that would be disconnected one from another. Many examples if we communicate prices, they can not be different on two channel. our brand need to be consistant. our transactions need to happen cross channel …
• #9: ROLAND And to make this happen properly, painless, with consistency CONTENT IS ESSENTIAL CONTENT MANAGEMNET IS ESSENTIAL Success is when the right content meet the right customer. As Kevin says, the right content, at the right time, for the right user Content is at the center and need to be able to be used in all channels Workflow need to be cross channels That’s what we mean by “content management beyond the web”. and the web is not dead, it’s a key part of that, as much as the physical world, if not more… But that’s a lot of concept, but let’s look at how this can play in the real world, with real use cases I’ll let Bard take us through a good case of one of our customers
• #10: A good example of that is our customer kitchen aid simple brand site at first
• #11: then went into content marketing as a way to bring more customers to their products, or to engage more with their customer directly
• #12: of course with complex workflow needing information architecture search, facets, multi lingual, complex workflow…
• #13: also needing to go beyond the web and beyond digital!
• #14: Also going to devices, with a connected app
• #15: and even more The Internet Of Things
• #16: Let’s look at the differences between the traditional web CMS and the headless CMS
• #17: Keywords: # internet of things # digital signage # wearable # in-car Adaptive content, now we can really leverage that, it’s gunna be a lot of fun Tesco Homeplus created a virtual store in Seoul subway stations in which the displays and merchandise are exactly the same as the stores. Customers scan the desired product with their smartphone and it then appears in their online cart. The products will be delivered to their door "right after you get home."
• #18: First, decoupled refers to distinctly separating the process of creating content from delivering it. In this context, decoupling relates closely to content strategy and implies you structure your organization and systems around different functions. The role of creating content is not the same as the role of delivering it, even if it is sometimes hard to imagine. You can accomplish this with either a headless CMS or a traditional CMS but it must offer a true separation between content and presentation. The second way to look at the concept of decoupled takes us deeper into the software architecture. In this sense, decoupled refers to separating the different components of a software solution from a software perspective. Taken to the extreme, it would imply your content management solution ends up being an assembly of a large number of very dedicated components which have been built or selected individually. It’s fair to say this approach can quickly put you into another role, the one of software maker, building a product on top of many components. Congrats, you’re now in the software business!
• #19: Most enterprises today, especially those with many brands, international audiences and multiple digital properties, need flexibility. With a modern CMS based on a decoupled architecture, organizations have the freedom to go headless or traditional—or a combination of the two depending on the project. By consolidating multiple digital properties on a single system, businesses can reuse content across projects, streamline workflows and reduce costs
• #20: Viking Line partnered with the Finnish mobile solutions company Ixonos, an eZ Partner, to create a responsive website and an on-board app. Presentation of the website is managed within the CMS using custom templates while content is fed from the repository to the app, which is designed using a custom front-end delivery system. Viking Line also feeds content from the repository to in-cabin TVs and digital signage. Passengers can do tax free shopping on-board the ship, meet like-minded travelers via social features and communicate with Viking Line staff, even when cell phone coverage or Web access is unavailable.
• #21: BARD
• #22: introduce a few important concepts based on 15 years experience with ez publish new approach ez enterprise subscription based product based on 3 components platform - open source content mgmt framework and tech foundation for building on top is studio - toolset for editors and marketers to be more efficient and creative, create content, manage landing pages, manage workflow, reduce burden on IT cloud services - all about optimizing performance of digital properties, SaaS, bring relevant content to user, analytics for news editors, automating steps to engage users and build relationships for lead gen. new things continuous development
• #23: use cases for eZ Enterprise just like Publish, very versatile. known for technology for media/news/magazine pubs but also many are here to deliver commerce experiences - infrastructure for selling online and combining content with commerce, a simple web shop cannot make it apps and IoT traditional portals and intranets collaboration/community portals in all cases, content is a key driver
• #24: code icons fly behind platform and the first three spaces fill in with the cartidges one at a time (left to right, first 3)
• #25: animation 1 continues content icons flow through Studio at normal speed and turn into colored bubbles floating slowly towards repository
• #26: animations 1 and 2 continue repository door opens on left side, content icons go into repository, door opens on right side of repository and bubbles float out
• #27: animations 1-3 continue remove arrows and dotted lines from graphic change design of brackets for devices into a pipe bubbles move through the cogs to Delivery one at a time - show end user sitting still show each bubble going into the pipe and traveling through it in both directions, as bubble reaches each device point, the bubble shoots out of the pipe and the device appears show end user lift book and read
• #28: animations 1-4 continue User Behavior appears then Cloud and arrows
• #29: animations 1-5 continue cloud and screen icons appear static then the screen icons float into the API from the left AND the icons float from the right side of API to the cloud on the right (maybe change screen icons to rectangles) voiceover talent? timing of slides for VO
• #30: 12min demo projects - Vogue, Kitchen Aid, Hootsuite, Haugenbok (personalization) demo - in-page editing, edit article, preview across devices and workflow create landing page, add image gallery, RSS, schedule block site access and translation
• #31: Oppsummering: strukturert innhold for å maksimere gjenbruk Sentralisert innhold for varig verdi og kontroll Målbarhet slik at man kan optimalisere og reagere på trender i sanntid