Facebook ad fundamentals
0 likes277 views
The document outlines Facebook ad fundamentals, emphasizing the importance of targeting the right audience at the right time to maximize exposure and engagement with products or services. It discusses various ad types, metrics like click-through rate and cost per mille, and strategies for creating effective ads tailored to specific demographics. Additionally, it stresses the need for continuous testing and refinement of ads to achieve optimal performance.
Facebook ad fundamentals
- 2. Way of getting in front of Right people at Right time When is that Right time is When they are more likely to be interested in your product or service Flexible---- Works on small budget and large budget
- 3. Traffic to website Exposure on new product Views to Fb page Mobile App download -- What do you want to achieve
- 4. Message- hook the reader Headline & Description Screenshot Sidebar Ad
- 5. Ad Types Image Link Video Just text
- 6. Special discount Promotion Shows in News feed
- 7. Who all will like the page will see the content
- 8. Drive to install App Runs only on Mobile Devices
- 9. Targeting Demographic Location Age, Gender and Education Interest Sell Spices People who like • Cooking • Cooking Shows • Recipe sites DO NOT FORGET Share Customized Ad with people
- 10. Terminology Click CTR- Click through Rate Number of users that click on a specific link out of the total users that view the page. Cost Per Mille( CTR) Cost to get 1000 impressions Cost per Click(CPC) Amount Spend/ Clicks Received Frequency
- 12. Frequency Reach Lets take an example Reach= 100 Frequency= 7(Each saw your ad 7 times) => Impressions= 700
- 13. Fb Adjust Ads into 3 levels: Campaigns Adsets Ads Leads to Easy to organize Measure Optimize “The Performance”
- 14. Let’s start…
- 17. Need to decide on Billing first
- 20. Creating an Ad
- 21. Landing Page
- 25. Default Headline by Fb On the basis of your Landing page
- 26. Changed Headline
- 31. Promoting Page
- 32. Campaigns Ad set1 Ad set2 Ad1 Ad2
- 33. Setting Budget Goal Decide Goal How much are you willing to pay Let’s take an example: Budget= $35 Cost of Acquisition= $5 ( for every sale) CTR= 3% If Ad has 1000 impressions, 30 have clicked it Let’s say 5% of 30 will buyOnly 1 will buy (.05 * 30) $5 for 1 customer or 1000 impressions CPM= $5 (Cost per 1000 impressions) OR, $0.16/ click ($5 divided by 30)
- 37. Keep in mind: Create Ad customized to Audience And see which Ad works the best Image selection- Simple, Eye-catching and Relevant Don’t Forget to Refine Audience Don’t ignore to boost the page
- 38. Great Ads Understand Target Market Position themselves into natural and engaging manner Include Call to Action Include Call to Action Highlight Benefits and Offers