This document provides a planning resource for webinar and workshop facilitators to optimize the design, marketing, assessment, and follow-up of educational offerings. It highlights ways to improve the design of learning objectives and activities to promote engagement. It also offers suggestions for streamlining marketing using facilitator bios and links as well as online surveys for evaluation and impact assessment. The resource introduces a new workflow that incorporates needs assessment, planning, marketing, event delivery, and follow-up surveys to gather feedback and analyze trends. Facilitators are encouraged to review the resource and adopt aspects to update their own processes for hosting educational events.