SlideShare a Scribd company logo

Feedforward Workshop with the University of Illinois

A
Amber

The document outlines a feedforward workshop led by Amber Howard, Ph.D., focused on designing for behavior change. Participants are instructed to create personas and journey maps to identify target behaviors, develop proposals for utilizing feedforward methods, and initiate discussions around cultural, belief, and behavioral changes. The workshop emphasizes the interaction between individuals and their environments to facilitate meaningful change.

Design
Related topics:
Design Research Themes
1 of 22
Downloaded 16 times
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
December 11, 2012 University of Illinois at Urbana-Champaign Feedforward Workshop Amber Howard, Ph.D. Director of Research and Education New Kind Lecturer North Carolina State University College of Design, Graphic and Industrial Design amberhoward.net amber@amberhoward.net @amberkhoward December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 1 / 22
Your turn The Hope Make the life world better December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 2 / 22
Your turn The predicament Make the life change world better December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 3 / 22
Your turn Designing for the trainer December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 4 / 22
Your turn Designing for the elephant December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 5 / 22
Your turn The goal December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 6 / 22
Your turn Discussion List 3 ways your examples: 1. Speak to “the trainer” 2. Speak to “the elephant” December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 7 / 22
Your turn Homework Preparation for the workshop: 1. Create a persona of the target audience for behavior change. 2. reate a journey map of their daily C activities, highlighting all target behaviors. December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 8 / 22
Your turn Homework: Persona Needs Goals Behaviors Prized possessions Lifestyle STAKEHOLDER Sebastian Ray December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 9 / 22
Your turn Homework: Journey Map activity 8 activity 4 activity 6 activity 5 activity 3 activity 2 wake up 1. hear alarm clock 1. 1. 1. 1. 1. 1. 2. walk to bathroom 2. 2. 2. 2. 2. 2. 3. take shower 3. 3. 3. 3. 3. 3. 4. eat toast 4. 4. 4. 4. 4. 4. 5. walk to coffee shop December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 10 / 22
Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors things December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 11 / 22
Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors things How can we change the things people interact with? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 12 / 22
Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors How can we change the things way people do things? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 13 / 22
Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs How can we change the behaviors way people see the world? things December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 14 / 22
Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture How can we change what people believe beliefs is possible? behaviors things December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 15 / 22
Your turn Designing for the elephant (emotive learning) associations current cues feedforward culture What are your persona’s secondary associations with the issue? beliefs What does your persona believe is true about the issue? behaviors How does your persona do things related to the issue? things What things does your persona interact with related to the issue? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 16 / 22
Your turn Journey Map: Overlay feedforward encounters activity 8 activity 4 activity 6 activity 5 activity 3 activity 2 wake up feedforward 1. hear alarm clock 1. 1. 1. 1. 1. 1. 2. walk to bathroom 2. 2. 2. 2. 2. 2. 3. take shower 3. 3. 3. 3. 3. 3. 4. eat toast 4. 4. 4. 4. 4. 4. 5. walk to coffee shop December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 17 / 22
Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? (in 500 words, about one page) (in the next 1.5 hours) December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 18 / 22
Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? What is the targeted behavior (the issue)? Who is the target user? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 19 / 22
Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? Tell a brief story about your persona encountering the feedforward design. December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 20 / 22
Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? Explain what your design teaches the persona on an emotive level. December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 21 / 22
Thank you. amber@amberhoward.net @amberkhoward

More Related Content

PDF
Feedforward Presentation to the University of Illinois
Amber
 
PPT
Assessment for learning
Kate Scott
 
PPTX
Effective feedback-RO-treforest
Richard Oelmann
 
PDF
Don't Manage, Coach! - Marshall Goldsmith
Work.com - A Salesforce Company
 
PDF
Feed forward exercise
Frank Calberg
 
PDF
Feed Forward
The Proteus Organisation
 
PPTX
Feedback and feed forward
Beatrice McGoverne
 
PPTX
Marshall Goldsmith Presentation
Mike Cilla
 
Feedforward Presentation to the University of Illinois
Amber
 
Assessment for learning
Kate Scott
 
Effective feedback-RO-treforest
Richard Oelmann
 
Don't Manage, Coach! - Marshall Goldsmith
Work.com - A Salesforce Company
 
Feed forward exercise
Frank Calberg
 
Feed Forward
The Proteus Organisation
 
Feedback and feed forward
Beatrice McGoverne
 
Marshall Goldsmith Presentation
Mike Cilla
 

Viewers also liked (6)

PDF
Feedback & feedforward
Ledarskapscentrum
 
PPTX
Feedback / Geribildirim
Mine Albayrak
 
PPTX
Feedback and feed forward
Richard Farr
 
PDF
Does your feedback feed forward?
Eddy White, Ph.D.
 
PPTX
Final Presentation for Internship
jnwashburn
 
PPTX
Internship final presentation
Meme Whisper
 
Feedback & feedforward
Ledarskapscentrum
 
Feedback / Geribildirim
Mine Albayrak
 
Feedback and feed forward
Richard Farr
 
Does your feedback feed forward?
Eddy White, Ph.D.
 
Final Presentation for Internship
jnwashburn
 
Internship final presentation
Meme Whisper
 
Ad

More from Amber (8)

PDF
Storytelling: finding UX moments that count
Amber
 
PDF
Errors in Reasoning
Amber
 
PDF
Bsherertz
Amber
 
PDF
Mobile App Project Proposal: Sherertz
Amber
 
PDF
Maki Presentation
Amber
 
PDF
Mobile App Project Proposal: L. Sayles
Amber
 
PDF
Mobile App Project Proposal: B. Peters
Amber
 
PDF
Mobile App Project Proposal: Betsy Scherertz
Amber
 
Storytelling: finding UX moments that count
Amber
 
Errors in Reasoning
Amber
 
Bsherertz
Amber
 
Mobile App Project Proposal: Sherertz
Amber
 
Maki Presentation
Amber
 
Mobile App Project Proposal: L. Sayles
Amber
 
Mobile App Project Proposal: B. Peters
Amber
 
Mobile App Project Proposal: Betsy Scherertz
Amber
 
Ad

Recently uploaded (20)

DOCX
actividad 20% informatica microsoft project
fernandeznibesky
 
PPTX
Entrepreneur intro, origin, process, method
SANGEETHA PRIYA B
 
PPT
pump pump is a mechanism that is used to transfer a liquid from one place to ...
gunjankolhezn
 
PDF
Skskkxiixijsjsnwkwkaksixindndndjdjdjsjjssk
trilochangauli5
 
PPTX
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
asmathmohamed2004
 
PPTX
building Planning Overview for step wise design.pptx
SamuelJohnson540488
 
PPT
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
simonkahinga
 
PPTX
12. Community Pharmacy and How to organize it
stephenotemason
 
PDF
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
yash131101123110
 
PDF
Phone away, tabs closed: No multitasking
NaziaNowrin2
 
PPTX
AD Bungalow Case studies Sem 2.pptxvwewev
15MistryMitanshu
 
PPTX
mahatma gandhi bus terminal in india Case Study.pptx
rubaiyaakhterinbox
 
PPTX
Tenders & Contracts Works _ Services Afzal.pptx
navilasatheesh
 
PDF
Interior Structure and Construction A1 NGYANQI
yqsuniacc0o0
 
PDF
Urban Design Final Project-Site Analysis
nicolebrog1
 
PPTX
joggers park landscape assignment bandra
Fantombsrocks
 
PDF
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
Mina Anis
 
PPTX
rapid fire quiz in your house is your india.pptx
rishikjjwala
 
PPTX
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
PRITTHAKKAR7
 
PDF
Urban Design Final Project-Context
nicolebrog1
 
actividad 20% informatica microsoft project
fernandeznibesky
 
Entrepreneur intro, origin, process, method
SANGEETHA PRIYA B
 
pump pump is a mechanism that is used to transfer a liquid from one place to ...
gunjankolhezn
 
Skskkxiixijsjsnwkwkaksixindndndjdjdjsjjssk
trilochangauli5
 
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
asmathmohamed2004
 
building Planning Overview for step wise design.pptx
SamuelJohnson540488
 
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
simonkahinga
 
12. Community Pharmacy and How to organize it
stephenotemason
 
UNIT 1 Introduction fnfbbfhfhfbdhdbdto Java.pptx.pdf
yash131101123110
 
Phone away, tabs closed: No multitasking
NaziaNowrin2
 
AD Bungalow Case studies Sem 2.pptxvwewev
15MistryMitanshu
 
mahatma gandhi bus terminal in india Case Study.pptx
rubaiyaakhterinbox
 
Tenders & Contracts Works _ Services Afzal.pptx
navilasatheesh
 
Interior Structure and Construction A1 NGYANQI
yqsuniacc0o0
 
Urban Design Final Project-Site Analysis
nicolebrog1
 
joggers park landscape assignment bandra
Fantombsrocks
 
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
Mina Anis
 
rapid fire quiz in your house is your india.pptx
rishikjjwala
 
CLASS_11_BUSINESS_STUDIES_PPT_CHAPTER_1_Business_Trade_Commerce.pptx
PRITTHAKKAR7
 
Urban Design Final Project-Context
nicolebrog1
 

Feedforward Workshop with the University of Illinois

  • 1. December 11, 2012 University of Illinois at Urbana-Champaign Feedforward Workshop Amber Howard, Ph.D. Director of Research and Education New Kind Lecturer North Carolina State University College of Design, Graphic and Industrial Design amberhoward.net amber@amberhoward.net @amberkhoward December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 1 / 22
  • 2. Your turn The Hope Make the life world better December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 2 / 22
  • 3. Your turn The predicament Make the life change world better December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 3 / 22
  • 4. Your turn Designing for the trainer December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 4 / 22
  • 5. Your turn Designing for the elephant December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 5 / 22
  • 6. Your turn The goal December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 6 / 22
  • 7. Your turn Discussion List 3 ways your examples: 1. Speak to “the trainer” 2. Speak to “the elephant” December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 7 / 22
  • 8. Your turn Homework Preparation for the workshop: 1. Create a persona of the target audience for behavior change. 2. reate a journey map of their daily C activities, highlighting all target behaviors. December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 8 / 22
  • 9. Your turn Homework: Persona Needs Goals Behaviors Prized possessions Lifestyle STAKEHOLDER Sebastian Ray December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 9 / 22
  • 10. Your turn Homework: Journey Map activity 8 activity 4 activity 6 activity 5 activity 3 activity 2 wake up 1. hear alarm clock 1. 1. 1. 1. 1. 1. 2. walk to bathroom 2. 2. 2. 2. 2. 2. 3. take shower 3. 3. 3. 3. 3. 3. 4. eat toast 4. 4. 4. 4. 4. 4. 5. walk to coffee shop December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 10 / 22
  • 11. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors things December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 11 / 22
  • 12. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors things How can we change the things people interact with? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 12 / 22
  • 13. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs behaviors How can we change the things way people do things? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 13 / 22
  • 14. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture beliefs How can we change the behaviors way people see the world? things December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 14 / 22
  • 15. Your turn Atmospheres of impact What change do you want to make? Find the gap in each atmosphere. culture How can we change what people believe beliefs is possible? behaviors things December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 15 / 22
  • 16. Your turn Designing for the elephant (emotive learning) associations current cues feedforward culture What are your persona’s secondary associations with the issue? beliefs What does your persona believe is true about the issue? behaviors How does your persona do things related to the issue? things What things does your persona interact with related to the issue? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 16 / 22
  • 17. Your turn Journey Map: Overlay feedforward encounters activity 8 activity 4 activity 6 activity 5 activity 3 activity 2 wake up feedforward 1. hear alarm clock 1. 1. 1. 1. 1. 1. 2. walk to bathroom 2. 2. 2. 2. 2. 2. 3. take shower 3. 3. 3. 3. 3. 3. 4. eat toast 4. 4. 4. 4. 4. 4. 5. walk to coffee shop December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 17 / 22
  • 18. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? (in 500 words, about one page) (in the next 1.5 hours) December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 18 / 22
  • 19. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? What is the targeted behavior (the issue)? Who is the target user? December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 19 / 22
  • 20. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? Tell a brief story about your persona encountering the feedforward design. December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 20 / 22
  • 21. Your turn Write a proposal How would you use feedforward to help your persona change the target behavior? Explain what your design teaches the persona on an emotive level. December 11, 2012 | Feedforward Workshop | Amber Howard, Ph.D. | 21 / 22