Asia Pacific Master Class
0 likes255 views
The document details a workshop aimed at helping entrepreneurs develop effective communication strategies essential for startup success, taking place on February 17th in Singapore. Led by expert Cathy Hackl, attendees will learn the importance of communication in securing funding and building brand presence through case studies of successful startups. The workshop emphasizes the unique communication needs of small to medium-sized enterprises and the role of strategic communication in their growth.
Asia Pacific Master Class
- 1. COMMUNICATION FOR ENTREPRENEURS: WHY SUCCESSFUL INNOVATORS NEED TO BE SAVVY COMMUNICATORS In today's world many professionals find themselves working for small to medium-sized enterprises or even new ventures & startups. The communications needs and priorities that these organizations have are unique as they launch a new brand. With nearly half of all startups failing, an effective communications strategy is vital to the business growth of the organization. How a startup communicates with its audiences and markets itself is a key element for its success. AGENDA REGISTER Workshop: Why successful innovators need to be savvy communicators Tuesday, February 17th, 7:00pm - 9:00pm Park Royal on Pickering, 3 Upper Pickering Street, Singapore Cathy Hackl IE Adjunct Professor ABOUT THE WORKSHOP Through this session participants will learn how to create effective communication strategies in situations where resources are limited and in which it is vital to build corporate communications from the ground up. Attendees will come away with an understanding of how having a communications strategy in place can help a startup get funded and build its brand, as well as why communications should be a vital part of
- 2. their business plan. The workshop will include real-life case studies of startups across the globe that are using communications to grow their brand and impact their bottom line. ABOUT THE SPEAKER Cathy Hackl holds an MA in Latin American and Caribbean Studies and MS in Mass Communication from Florida International University, BA in Broadcast Journalism from University of Texas. Cathy is an Emmy- nominated journalist turned public relations professional and blogger. Her media career includes positions with ABC News, CNN, Fox, and the Discovery Channel. She currently works as a PR Specialist in healthcare communications and is active in the startup community in Gainesville, Florida. Hackl's research interests include communications planning for start-ups, brand recognition and management, women in technology, and strategic communications for small business owners. IE Business School is recognized as one of the world's top business schools, and our focus on innovation and entrepreneurship is an integral part of our drive towards academic excellence. Our learning model is student-centered, eminently practical and it ensures that students acquire not only required technical know- how, but also the mindset and interpersonal skills necessary to become a successful future leader. Should you not be able to attend this face-to- face event in Singapore, please explore our virtual events that you can join from any location. In case you have any further questions or wish to have an informal One-to-One conversation, connect with the IE Center Singapore. singapore@ie.edu FOLLOW US ON IE | Madrid | Spain Your personal data were taken from databases property of Instituto de Empresa, public sources, participants in our programs, or databases obtained from companies authorized to commercialize this information and will be used for informing you about Instituto de Empresa's activities. If you do not wish to receive future advertising by e- mail click here