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The document outlines the steps for introducing a new product, including stating the long-term goal, describing customer needs and requirements, explaining how the product fulfills those needs through its attributes, analyzing the cost and comparing it to competitors, summarizing the product's strengths and advantages, and explaining the next steps that need to be taken.
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File_05
- 1. Test S&U
- 2. Long-term Goal State the intended goal
- 3. Customer Wishes Describe customer needs and wishes Explain the requirements
- 4. Fulfilling Customer Needs Describe the main attributes of the product Link the product attributes to customer needs
- 5. Cost Analysis Indicate the financial advantages for the customer Compare quality and price with those of the competition
- 6. Strengths and Advantages Summarize the special features and advantages of the product being introduced
- 7. Next Steps of Action Explain the steps that now need to be taken