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The document outlines a plan to introduce a new product. It discusses understanding customer needs and wishes, fulfilling those needs with product attributes, analyzing costs and advantages over competitors, strengths of the new product, and next steps to take in bringing the product to market.
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file_07
- 1. DEMO YTR
- 2. Long-term Goal State the intended goal
- 3. Customer Wishes Describe customer needs and wishes Explain the requirements
- 4. Fulfilling Customer Needs Describe the main attributes of the product Link the product attributes to customer needs
- 5. Cost Analysis Indicate the financial advantages for the customer Compare quality and price with those of the competition
- 6. Strengths and Advantages Summarize the special features and advantages of the product being introduced
- 7. Next Steps of Action Explain the steps that now need to be taken