First check
- 1. Logo Design: Limited First Check
- 2. OVERVIEW To create a logo for First-Check Limited. The logo must project the brand’s: Creditability Clinical Nature Trust Reliability
- 3. RESEARCH •Moodboards were created as a form of research for the logo design. •Different ideas were explored in relation to the topic of health. •Apart from the obvious symbol of health, (the snake), the heart seemed to be used in a number of cases. •The main colour used in these symbols are blue, white and red.
- 4. RESEARCH •A analysis of competitors logos was also conducted. •Each have an organic feel to their symbols or are very crisp and clean in appearance. •Again blue is the colour predominant in most of the logos. •As a result of this, blue was chosen as the main colour to be used in the logo
- 5. MOCK-UPS • A number of different mock-ups were created after the research. 1. The heart, being a universal symbol for health was used. 2. Lines were used to simulate a heart monitor. 3. Resembles two band aids forming a cross(another symbol for health
- 6. MOCK-UPS 4. The logo was to put emphasis on the word, “First- Check” rather than the image. This logo presents the brand in a respectable and •The logo above trustworthy light. draws on the USP of 5. Using a different the brand, the fact colour, the logo that they can do has simplistic and house visits. memorable qualities.
- 7. FINAL–DRAFT • I chose the blue •A printable version of version for the final a business card is version as it is the attached to the email most iconic colour for containing this healthcare. presentation •A black & white version was also created for printing purposes. •A favicon was also created(the tiny image that appears on the browser when on your site). •App and Facebook icons were also created.
- 8. Designed by Stephen Carberry Mobile: 0872671182 *All designs are patented and reserved