Foundation of business com chapter1

UNDERSTANDING THE FOUNDATIONUNDERSTANDING THE FOUNDATION
OFOF
BUSINESSBUSINESS
COMMUNICATIONCOMMUNICATION

PERFORMED ByPERFORMED By
A.B.M. Ashiqur Rahman – 120306075
Gazi Emran Hossain - 120306074
Jubaira Akter - 120306092
Afroza Akter - 120306102

 Introduction
 Meaning of communication
 Ways of Communication
 Internal Communication
 Downward communication
 Upward communication
 Horizontal communication
 Benefits of Effective
Communication

IntroductionIntroduction
Communication
is shared
feelings/shared
understanding.

Meaning OfMeaning Of
CommunicationCommunication
CommunicationCommunication may be defined as
the process of sharing information and
meaning between senders and receivers
using one or more written, oral, visual or
electronic channels/media.

Objectives of CommunicationObjectives of Communication
Advice
Suggestion
Order
Education
Warning
Motivation
Counseling

The Communication ProcessThe Communication Process
SourceSource
EncodingEncoding
ReceiverReceiver
ChannelChannel DecodingDecodingMessag
e
Feedback
Messag
e
Messag
e
Messag
e
09/30/13 8Communication

Communication processCommunication process
◦ Sender : Someone with ideas, intentions,
information, and a purpose for
communicating
◦ Encoding: Converting a message into groups
of symbols that represent ideas or concepts
◦ Message: An idea or experience that a sender
wants to communicate
◦ Medium: Means by which a message is sent
◦ Decoding: The message’s target
◦ Receiver: Converts symbols into concepts and
ideas
◦ Feedback: Receiver’s response to sender’s
message

The Communication ProcessThe Communication Process

Ways of communicationWays of communication

Patterns of Internal CommunicationsPatterns of Internal Communications
DownwardDownward
UpwardUpward
Horizontal
communication

President
ManagerManager
Staff Staff Staff
Downward
Communication :
Communication
that flows from
one level of the
group down to
the lower level.
Downward
Communication :
Communication
that flows from
one level of the
group down to
the lower level.

President
ManagerManager
Staff Staff Staff
Upward
Communication :
Communication
that flows from
lower level up to
the higher level.
Upward
Communication :
Communication
that flows from
lower level up to
the higher level.

President
ManagerManager
Staff Staff Staff
Horizontal
Communication :
Communication
among members
of the same
group or levels.
Horizontal
Communication :
Communication
among members
of the same
group or levels.
Message
Mess
age
Messag
e
Mess
age
Mess
age
Mess
age
Messa
ge
Mess
age
Message
15

Benefits of EffectiveBenefits of Effective
communicationcommunication
COMMUNICATION IS EFFECTIVE IFCOMMUNICATION IS EFFECTIVE IF
PEOPLE:PEOPLE:
-- UNDERSTAND EACHUNDERSTAND EACH
OTHEROTHER
-- STIMULATE OTHERS TOSTIMULATE OTHERS TO
TAKE ACTIONTAKE ACTION
-- ENCOURAGE OTHERS TOENCOURAGE OTHERS TO
THINK IN NEW WAYS.THINK IN NEW WAYS.

Benefits of EffectiveBenefits of Effective
 Stronger decision making based on timely and reliable
information.
 Faster problem solving.
 Earlier warning of potential problem solving.
 Increased productivity and lower cost.
 Stronger business relationship.
 Better financial results and higher returns for investors.
 Save time and money.
 Better understand what
other saying.

Characteristics of effectiveCharacteristics of effective
 Provide practical information.
 Give facts rather than vague impression.
 Present information in a concise, efficient manner.
 Clarify expectation and responsibilities.
 Offer compelling persuasive arguments and
recommendation.
 Consider to other.
 Facilitate specific task.

Strategies for communicatingStrategies for communicating
effectivelyeffectively
Connecting with audience.
Minimizations distractions.
Adopting as audience-centered approach.
Fine tuning business communication skills.
Giving and responding to constructive feedback.
Understanding communication etiquette.

Why businessWhy business
communication needs acommunication needs a
high level of skill &high level of skill &
attention???attention???
o The Globalization of business and the increase in
workforce diversity.
o The increasing value of business information.
o The persuasiveness of technology.
o The evolution of organizational structures.
o The growing reliance on teamwork.
o Acts as both a filtering and feedback mechanism.

Barriers in the communicationBarriers in the communication
enviromentenviroment
 Noise and distraction.
 Status difference.
 Competing message.
 Human and technological interventions(Filters)
 Channel breakdowns.
 Evaluating the source
 Absence of feedback, poor feedback.

How to overcome distortions?How to overcome distortions?
Using common sense and courtesy.
Not sending unnecessary message.
Not isolating own self.
Informing receivers of message priority.
Learn to use feedback well/
Use proper channel(s).
Use supportive communication.

Using technology for effectiveUsing technology for effective
 Wireless networks.
 Electronic whiteboards.
 Electronic presentations.
 Virtual meeting spaces.
 Wikis.
 Shared workspaces
 Web based meetings.
 Video conferencing.
 Help lines.
 Blogs.
 Social networking site.
 Googling.

Unethical communication choicesUnethical communication choices
 Accepted principle of conduct that govern behavior within a
society are considered as ethics.
 Situations indicating unethical communication
Plagiarism
Omitting essentials information.
Selective misquoting.
 Misrepresenting numbers.
Distorting visuals.
Falling to respect privacy or information security needs.

Ensuring legal communicationEnsuring legal communication
Promotional communication.
Contracts.
Employment Communications.
Intellectual property.
Financial reporting.

Foundation of business com chapter1

Foundation of business com chapter1

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