Frame the problem

Frame the Problem
Empathize and Define

Problem
Redesign the school-to-work transition.
{
Go to school, get your degree, get a job. Does this traditional path from education to
employment make sense today for the hundreds of millions of learners around the
world? Let's ﬁnd out using the design thinking process.
}

Gender
Age
Status
Location
Studies
Language
Profile
Female.
23 years old.
Recently
graduated and
looking for
work.
Mty, NL,
México.
B.S. Industrial
Design.
Spanish
English

Empathy Map
Say Think
Do Feel
-”Every job require years of experience.”
-”Some jobs require male employees only.”
-”Some jobs need habilities I don’t have.”
-”Salary for professional practices is not enough for my needs.”
-”Can’t ﬁnd a job that I love in my city.”
-”I spend a lot of time sending CVs and they never call, it’s such a waste of
time.”
-”I wan’t to start a business but I don’t know what or how.”
-”Companies lie about making a career there.”
-”I want a job that challenges me and where I can continue learning.”
-”I may start working as a freelancer but I don’t know where to get clients.”
-”A lot of jobs are very far from my house.”
-I don’t have enough experience.
-I need to be prepared by the company.
-I don’t want to do professional practices because I feel exploited and the
salary is very low.
-A lot of jobs don’t let me explore my creative side.
-I wan’t to be my own boss.
-There are not enough good jobs on my city.
-Other cities offer more and better jobs.
-I wan’t a job near my house.
-I don’t have enough contacts.
-Send CVs via email or directly in some websites.
-Search for companies with possible vacancies.
-Update CVs on a lot of websites and headhunter sites.
-Update Linkedin account.
-Go to interviews.
-Create accounts on freelance websites.
-Update portfolio.
-Update CV (One serious and one more creative).
-Unprepared.
-Not appreciated.
-Waste of time.
-Desperate.
-Sad.
-Angry.
-Wrong career.

Problem Statement
A responsible, perfectionist, degree-industrial designer, who is creative,
able to be a leader, work in teams and wants to explore her creativity at
work
-that needs a way-
to start working as a designer in projects according to her interests
-because-
it’s hard for her to ﬁnd her ﬁrst job without a lot of experience.

Frame the problem

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