Fraser Bradshaw
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Great leaders engage employees by showing honesty, ability to delegate, communication skills, sense of humor, confidence, commitment, and positive attitude. They make their organizations places where talented people want to work by focusing on the employees and allowing their talents to grow. Innovation comes from achieving goals through fresh thinking, not just new technologies. Leaders must align their values to their people and regularly check that the organization still matches those values.
Fraser Bradshaw
- 1. Fraser Bradshaw To win in the marketplace, you must win in the workplace.
- 2. The line
- 3. The profit paradox 17%
- 4. What do great leaders do to engage their employees?
- 5. TOhuart cdoempepnredhs:e hnosiwve d aop yporuo adcehfi ntoe oan glirneea td leevaedloerp?ment
- 6. To do something good, youâve got to fight against something bad. So, what are you fighting against?
- 7. WOhuar tc doom gprreeahte lnesaidvee rasp dpor otoa cehn gtoa goen ltinhee ird eemveplolopymeeesn?t 1. Honesty 2. Ability to delegate 3. Great communicators 4. Sense of humour 5. Confidence 6. Commitment 7. Positive attitude 8. Creativity 9. Intuition 10. Ability to inspire
- 8. WOhuar tc doom gprreeahte lnesaidvee rasp dpor otoa cehn gtoa goen ltinhee ird eemveplolopymeeesn?t âYou basically stuff the place full of talent and allow that talent to bloom. So you have to have something that makes the great people want to come and work for you. And itâs never money. You can always earn more money at a bad agency because they need you more.â
- 9. Engagement: People are bonded together by the same set of values, attitudes and aspirations ââŚhave something that makes the great people want to come and work for you.â David Abbott.
- 10. BOigu ri sc onmo plornegheern sai vmee aapspurroea ocfh â ttrou sotnâline development
- 11. BOuusri nceosmsepsre nhoewns aivcet laikpep âraorakc bhr taon dosnâline development
- 12. POeuorp cleo mdopnreâth ceonnsniveec ta tphprroouagchh â ptoro ocnelsinseâ development
- 13. POeuorp cleo mcopnrenhecetn sthivreo uagphp ârboealciehf stoâ online development
- 14. What about the creative/media world?
- 15. 5O suur sctoaimnapbreleh elenasdiveers ahpipp rtohaecmhe tso online development Follow from the front! A hunger for technology! Lead by example! Embrace vulnerability ! Believe in sharing!
- 17. IOnnuor vcaotmiopn:r ethhee nnseivwe eacpopnroomacyh to online development Innovation is not the newest, latest technology (For technology is only âtechnologyâ for people who were born before it was invented) Innovation is a combination of the correct goals and fresh thinking about how to achieve them
- 18. IOnnuor vcaotmiopn:r ethhee nnseivwe eacpopnroomacyh to online development I am in the business ofâŚ!
- 19. 10 jobs that didnât exist 10 years ago
- 20. Lessons learned
- 21. sOauinr tcnoicmksp:r eyheaern soinvee approach to online development
- 22. LOeuarr ncionmg pfrroemhe onlsdi vtera adpitpioronascâŚh to online development
- 23. âŚOtuor ecvoomlvperehensive approach to online development
- 24. We bring out the best in brands We recognise that clients want more from an agency; that value is placed on closer working relationships with clients and a commitment to stay close to them. Closer to the issues, opportunities and closer to the insights that matter. Closer is smarter.
- 26. Create new ventures Information // Market intelligence // Insight // Media Agency of the Decade TGI, IPA Touchpoints, Mintel, Euromonitor, Datamonitor, BARB, JICREG, Nielsen, Media digests
- 27. Be consistent Staff reviewed within a consistent matrix: Knowledge Skill Interest Attitude Personality Canât change = canât stay Easy to change Difficult to change
- 28. Align your values to your people The generic set of values for the agency world? Go in search of SWANS.
- 29. Check and check again Employee engagement: âsay it as you see itâ 100% staff pride in the agency
- 30. Questions 10. Self discipline 9. Itâs your job to manage the relationship between Co & employees 8. Vision, Mission & Values 1. Keep learning 7. Collegiate beats Corporate 6. Intellectual engagement 2. Explore outside your category 5. Affective engagement 4. Social engagement 3. Unique Ability Teams
- 31. To win in the marketplace, you must win in the workplace⌠ââŚhave something that makes the great people want to come and work for you.â
- 32. Questions?
- 33. Bristol Temple Studio Temple Gate Bristol BS1 6QA T: 0117 927 0100 London 31-35 Kirby Street Farringdon London EC1N 8TE T: 0207 492 1978 For further information" www.saintnicks.uk.com