The document highlights the growing significance of online marketing in automotive sales, with 7 out of 10 consumers using the internet as a primary resource before purchasing a car. It emphasizes the need for dealerships to enhance their online presence through the dealersprogram, which aims to improve marketing strategies and drive traffic to their inventory. With online car sales projected to increase from 20% to 50% in the next five years, the document encourages dealers to adapt their marketing budgets accordingly to remain competitive.