From challenge to RAT in 16 weeks: Using Business Design to create and validate communication channels
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The document outlines a 16-week process using business design to create and validate communication channels focused on a digital character named 'dra. colore' that engages consumers and hairdressers via social networks. It details phases including problem identification, research analysis, ideation, and validation with outcomes including a challenge app and a collaborative beauty coworking space. Ultimately, the project aims to enhance customer engagement and foster collaboration among coloring professionals.
From challenge to RAT in 16 weeks: Using Business Design to create and validate communication channels
- 1. From challenge to RAT in 16 weeks: Using Business Design to create and validate communication channels Willian Grillo Interaction Designer @CESAR Gabriela Boeira Interaction Designer @CESAR
- 3. The Challenges 1-2 days Set off Connect Check
- 4. COFERLY RELATIONSHIP CHAIN The Problem How to shorten the path?
- 5. The Challenges Set Off make research more objective
- 6. A "SUPER" ? PROMOTORA The Problem Set Off DISCOVERY WORKSHOP
- 7. THE START POINT Set Off activity-problem mapping COLORING
- 11. information mapping Set Off know suppose don`t know
- 13. The Process The Research 3-4 Weeks Desk Profiles Field Analysis Results
- 16. The Challenges Connect transform research findings into inputs for ideation
- 17. A "SUPER" ? PROMOTORA Connect CSI PANEL The Research
- 19. The Process The Ideation 1 day
- 23. DESIGN IS NOT MATH
- 25. The Process The Validation 3 Weeks
- 27. Check RISKIEST ASSUMPTIONS VIRTUAL CHARACTER WHATSAPP PROFILE Trust in the character Data relevance FACEBOOK GROUPS WHATSAPP GROUP
- 28. Trust in the character Data relevance VIRTUAL CHARACTER RISKIEST ASSUMPTIONS
- 29. RISKIEST ASSUMPTIONS CHALLENGE APP LANDING PAGES Customers engagement Data relevance LOGISTICS Check
- 30. User engagement Data Relevance CHALLENGE APP RISKIEST ASSUMPTIONS
- 31. RISKIEST ASSUMPTIONS BEAUTY COWORKING LANDING PAGE FLYERS Hairdressers engagement Customers engagement Data relevance Check
- 32. Hairdressers engagement Customers engagement Data relevance BEAUTY COWORKING
- 33. The Process The Outcome 3 Channels
- 34. Dra. Colore CHARACTER The Outcome Digital character that relates directly to the final consumer and hairdressers in a proactive way, through social networks.
- 35. Dra. Colore Lab CHALLENGE APP Digital platform that allows customers to register in the program of coloring products experimentation for the most diverse brands served by Coferly. The Outcome
- 36. Dra. Colore BEAUTY COWORKING Concept room, all equipped for the capture of data, where professionals of coloring can develop their activities in a collaborative environment. The Outcome
- 37. The End Willian Grillo Interaction Designer @CESAR facebook/willian.grillo wng@cesar.org.br