Overcoming Creative Workflow Challenges
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The document discusses strategies for overcoming creative workflow challenges, emphasizing the need to rethink processes, identify efficiency leaks, and implement effective workflows. It highlights common issues in project requests and review processes, suggesting the use of structured approaches and automation to improve clarity and accountability. Additionally, it presents key tools and metrics for organizations to enhance their creative workflows.
Overcoming Creative Workflow Challenges
- 1. Overcoming Creative Workflow Challenges Presented in partnership with:
- 2. Overcoming Creative Workflow Challenges Presented in partnership with: Rob Munz Founder & Chief Product Officer of inMotionNow Josh Gibbs Product Marketing Manager at inMotionNow Presented by:
- 3. Let’s explore 4 ways to overcome your workflow challenges: 1. Rethink Creative Workflow 2. Find Efficiency Leaks 3. Create Workflows that Work 4. Show ROI
- 4. Reasons For Implementing Systems What are your top reasons for implementing workflow solutions or components? (Select all that apply) 57% 64% 70% 43% 79% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Shorten project cycles Meet deadlines Improve status tracking and visibility into projects Share department's productivity results with management Improve overall quality of work Improve relations with agency, freelancers, and/or internal stakeholders Source: eMedia Survey |
- 5. qual·i·ty ˈkwälətē/ | noun The standard of something as measured against other things of a similar kind; the degree of excellence of something. Source: Oxford Dictionaries | www.oxforddictionaries.com/us/definition/american_english/quality
- 6. Tools You Deploy Which project management and workflow tools have you implemented or plan to implement in the next 6 months? (Select all that apply) 68% 33% 44% 43% 23% 0% 10% 20% 30% 40% 50% 60% 70% 80% Project Management Online Proofing Work Request, Project Intake Tools Digital Asset Management Time Tracking Source: eMedia Survey |
- 7. 4 Key Phases of Creative Workflow It's time to rethink your organization and understanding of your process. Project Request Project Management Review & Approval Reporting & Metrics
- 8. in·ef·fi·cien·cy ˌi-nə-ˈfi-shən(t)-sē | noun The lack of ability to do something or produce something without wasting materials, time, or energy. Source: Oxford Dictionaries | http://www.oxforddictionaries.com/us/definition/american_english/inefficient?q=inefficiency#inefficient__6
- 9. How efficient is my workflow?
- 11. 4 Most Common Project Request Problems 1. Information isn’t clear 2. Too many methods 3. Lack of understanding 4. No client accountability
- 12. Information gathered up front isn’t clear enough. Results in having to constantly circle back with requesters, trying to track them down to try to get clarification and or missing details.
- 13. You have too many methods for requesting projects. You get requests in email, over the phone, post-it notes, or while you’re on your way to grab a cup of coffee. With all these informal methods for requesting work, there’s a lot of holes where details can leak out.
- 14. Misunderstandings of timelines and effort. Lack of consideration for the workload, effort, and impact of a newly requested project.
- 15. No accountability or responsibility to contribute. Teams asking for creative work often don’t take responsibility for quality, don’t participate in collecting resources, or help push the project through its lifecycle.
- 16. Overcoming Job Request Challenges Create a Repeatable Request Process Discipline Requesters to Use Process Control Scope Creep
- 17. Streamlining Review & Approval
- 20. Creative work isn’t presented with explanation.
- 21. Hi Mary, “Fall-Promo-To-Go” Project is available for your review: Remember you requested: • Appealing to adults age 30 to 45 • For the Savvy Soccer Mom • Suggesting the emotion of jubilation • Driving traffic to the web landing page • The color scheme of red and white • Using a front shot of the product Please note that we used a similar visual to the one we did last year because it worked so well. Message to Reviewer Creative Rationale When soliciting feedback, reiterate the goals and objectives of the piece. Restate the business drivers that prompted the projects in the first place, and toss a quick line about what value you added. Be direct in your message to reviewers.
- 22. “Get your GOAT” plan
- 23. Goal Example: Create a workflow between the creative team and external stakeholders that improves job requests efficiencies.
- 24. Objectives Set up a measurement, a way for you to know if you’re progressing toward your goal.
- 25. Audience Specifying who will be affected by your new processes.
- 26. Timeline Write down when you want to have your flowcharts documented and when you want to meet with everyone to get buy-in.
- 27. Automating Workflow Using an online tool, you can easily provide requesters with pre-defined criteria that really streamlines the capture of information you need for any type of project. A requester simply opens up a browser, selects the type of project they need done, and the form builds automatically to capture the right information.
- 28. Review and Approval Create workflows for managing review and approval process. Rules dictate what happens at different parts of the review and approval. The example shows how you can automate admin task by setting deadlines, expirations, and triggers that forward proofs and markups to the right people at the right times.
- 29. Keep Adjusting
- 30. Your 4 Takeaways
- 31. Your 4 Takeaways
- 32. Questions? Presented in partnership with: Rob Munz Founder & Chief Product Officer of inMotionNow rmunz@inMotionNow.com @robmunz /robmunz Josh Gibbs Product Marketing Manager at inMotionNow jgibbs@inMotionNow.com @jkgibbs /jkgibbs