From idea to innovation roadmap

This document provides an overview of the innovation process from idea to commercialization. It discusses idea generation techniques, developing prototypes, intellectual property protection, and building a business model. The business model canvas is introduced as a tool to sketch out key aspects of a business like customer segments, value propositions, revenue streams, and costs. Customer development is emphasized as critical, with the quote that anything not saleable is not worth inventing. References to further resources on business models and innovation management are also provided.