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Business Model Canvas
Jamil Alkhatib
German Jordanian
University
Copyrights © 2012 Jamil Alkhatib 1
Which customers and users are you serving?
Which jobs do they really want to get done?
Customer Segments
Copyrights © 2012 Jamil Alkhatib 2
Copyright © 2012 Jamil Alkhatib 3
• What is the ‘market/customer Pain’?
• How does your product address the customer’s Pain?
• What is different about your product?
• Why would a customer buy from you?
Value Propositions
Copyrights © 2012 Jamil Alkhatib 4
Value Propositions
Copyrights © 2012 Jamil Alkhatib 5
Price
Risk
minimization
Cost reduction
Novelty
Performance
Design
Address need
Technology
Copyright © 2012 Jamil Alkhatib 6
How does each customer segment want to be reached?
Through which interaction points?
Channels
Copyrights © 2012 Jamil Alkhatib 7
Copyright © 2012 Jamil Alkhatib 8
What relationships are you establishing with each segment?
Personal? Automated? Acquisitive? Retentive?
• How can we acquire new customers?
• How can we retain existing customers?
Customer Relationships
Copyrights © 2012 Jamil Alkhatib 9
Copyright © 2012 Jamil Alkhatib 10
What are customers really willing to pay for?
How are you generating transactional or recurring revenues?
Revenue Streams
Copyrights © 2012 Jamil Alkhatib 11
Which resources underpin your business model?
Which assets are essential?
Key Resources
Copyrights © 2012 Jamil Alkhatib 12
13
Which activities do you need to perform well in your business?
What is crucial?
Key Activities
Copyrights © 2012 Jamil Alkhatib 13
Which partners and suppliers leverage your model?
Who do you need to rely on?
Key Partners
Copyrights © 2012 Jamil Alkhatib 14
What is the resulting cost structure?
Which key elements drive your costs?
Cost Structure
Copyrights © 2012 Jamil Alkhatib 15
Business Model Canvas
16Copyrights © 2012 Jamil Alkhatib
customer
segments
key partners
cost
structure
revenue
streamschannels
customer
relationships
key activities
key
resources
value
proposition
Sketch our your Business
Model
Copyrights © 2012 Jamil Alkhatib 17
www.businessmodelgeneration.com
References
Copyrights © 2012 Jamil Alkhatib 18
EXAMPLES
Copyrights © 2012 Jamil Alkhatib 19
Copyrights © 2012 Jamil Alkhatib 20
Copyrights © 2012 Jamil Alkhatib 21
Copyrights © 2012 Jamil Alkhatib 22
Copyrights © 2012 Jamil Alkhatib 23
Copyrights © 2012 Jamil Alkhatib 24
Copyrights © 2012 Jamil Alkhatib 25
Thank you
http:// www.slideshare.net/jamilkhatib
26Copyrights © 2012 Jamil Alkhatib

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Business Model Canvas