From Idea to Reality - Startup Ideation
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The document outlines key strategies for startup ideation and emphasizes that 90% of startups fail primarily due to a lack of market need. It highlights essential steps for transforming an idea into a successful product, including validating problems and solutions, building a minimum viable product (MVP), and iterating based on testing feedback. The content features various quotes and references to notable startup literature while encouraging a bold, innovative approach to entrepreneurship.
From Idea to Reality - Startup Ideation
- 1. From Idea to Reality Startup Ideation Bootcamp August 25th, 2015 G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m
- 2. • Co-founder of , the marketplace for authentic wine tasting events • Founding team member & ex-CMO/CCO of (SaaS API Management solution provider) • Ex strategy and management consultant at • 12+ years of International experience in digital business innovation and strategy • Focus on marketing, sales and business development About me
- 5. 90% of all startups fail Source: Why startups fail, according to their founders by Erin Griffith
- 6. Do you know why?
- 7. #1 Reason lack of a market need for their product Source: Why startups fail, according to their founders by Erin Griffith
- 8. SO YOU HAVE AN IDEA… NOW WHAT?
- 9. Check List
- 10. #1 - Problem
- 11. #2 - Solution Your solution My problem Source: Your solution is not my problem by Dave McClure
- 12. #3 - TAM
- 13. #4 - Target
- 14. #5 - Passion
- 15. “No one funds idea on napkins” - David S. Rose -
- 16. Get Started!
- 17. #1 - Think BIG Go for the best, for a breakthrough innovation or something that at least improves 10 times what already exists. Source: The Art of the Start by Guy Kawasaki
- 18. #2 - Find a partner But not just a “partner". Your soul mate. Source: The Art of the Start by Guy Kawasaki
- 19. #3 - Polarize people Your innovation might not please anyone. Don’t be afraid to piss people off. Source: The Art of the Start by Guy Kawasaki
- 20. #4 - Think Different There is not only one way to design products and services. Source: The Art of the Start by Guy Kawasaki
- 22. “Action is the foundational key to all success.” - Pablo Ruiz Picasso -
- 23. #5 - Prototype MVP Sketch. Video. Model. Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable Product by Steve Blank, The Lean Startup principles
- 24. Start with a Cupcake Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer
- 25. #6 - TEST You want/need to validate or discard your hypothesis.
- 26. #7 - ITERATE Leverage insights gathered from your tests. Iterate on your idea and MVP.
- 27. What you are aiming for Source: Lean Startup Analytics and MVP by Sebastian Fittko
- 28. “Success consists of going from failure to failure without loss of enthusiasm” - Winston Churchill -
- 30. Thank you ! G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m
- 31. • “How to get startup ideas”, Paul Graham • “Startup ideation in 4 steps”, Gravitytank • “The 2-minute opportunity checklist for entrepreneurs”, Daniel Isenberg (HBR) • “Idea evaluation checklist”, entrepreneur.com • “The Secret Truth About Executing Great Ideas”, Frans Johansson • “How To Make Innovative Ideas Happen”, Robert Hartland • “Business startup checklist: 45 steps to build the perfect startup”, Pierre Lechelle • Interview of Joe Gebbia by Greylock Partners • “Startup Opportunity Discovery & Evaluation”, Neal Cabage • “90% Of Startups Fail: Here's What You Need To Know About The 10%”, Neil Patelle • “Why startups fail, according to their founders”, Erin Griffith • “The art of the start”, Guy Kawasaki • “Your solution is not my problem”, Dave McClure • “Start with a cupcake”, Dres Traynor, Co-Founder, Chief Strategy Officer • “Startup success by the numbers”, Stephanie Walden • Lean Startup Principles • Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work – the Minimal Viable Product by Steve Blank • “Lean Startup Analytics and MVP”, Sebastian Fittko • “On product/market fit for startups”, Marc Andreessen Sources