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From User Experience to Earth Experience
Gerry McGovern
February 2021
@uservision @gerrymcgovern
1
2
Digital Waste Audit
Agbogbloshie
scrap yard
in Ghana.
The
fumes
are toxic
as the
e-waste
is “recycled”
From User Experience to Earth Experience
From User Experience to Earth Experience
@gerrymcgovern
ORG
USER
8
www.customercarewords.com
Digital Waste Audit
1) Culture
2) Devices
3) Websites
4) Communication
From User Experience to Earth Experience
Collective
Intelligence
Multidisciplinary
science is better
science
“Teams were not only
becoming more prominent,
but they were becoming
bigger each year.”
Brian Uzzi and Benjamin Jones, Kellogg School professors
WHAT
YOU
REUSE
WHAT
YOU
SHARE
WHAT
YOU
CREATE
Employee Reward Model
14
customercarewords.com
1
2
3
4
5
6
12
16
45 1. Treatment
2. Symptoms
3. Prevention
4. Research
5. Choosing a hospital
6. Patient rights
TOP
MEDIUM
SMALL
TINY
2012: The Norwegian Cancer Society top tasks of
Norwegian citizens.
The Top task has as many votes as the bottom 24 tasks
Tasks Total Vote
% of Total Vote
22950
60 Volunteer 99 0.4%
61 Give gift to the Cancer Society 92 0.4%
62 The Varde center (opening hours, contact details, quotations) 76 0.3%
63 Local offices of the Cancer Society 74 0.3%
64 Aids (prostheses, wigs) 73 0.3%
65 Online shop (Pink Ribbon, Livestrong bands) 64 0.3%
66 Employees of the Cancer Society 61 0.3%
67 Sexuality and cancer 49 0.2%
68 Press releases 47 0.2%
69 Vacancies 35 0.2%
70 Donation in connection with funeral 26 0.1%
71 Annual statement for tax return 25 0.1%
72 Testament - help with writing will/testament 25 0.1%
73 Businesses - how to support the Cancer Society? 23 0.1%
74 Change / register information about the donor / membership 19 0.1%
75 Starting a collection 18 0.1%
76 Annual report of the Cancer Society 16 0.1%
77 Memory Gift ("In memory of ...") 13 0.1%
78 Legacy gift (how to give ) 11 0.0%
79 Tax deductions for donations to the Cancer Society 11 0.0%
From User Experience to Earth Experience
From User Experience to Earth Experience
From User Experience to Earth Experience
From User Experience to Earth Experience
From User Experience to Earth Experience
From User Experience to Earth Experience
6380
4253
3190
2552
0
1000
2000
3000
4000
5000
6000
7000
2 3 4 5
Hold Onto Your PHONE!
36.2
26.2
21.2
18.2
0
5
10
15
20
25
30
35
40
2 3 4 5
Water footprint per year (liters)
Source: Green Alliance
Carbon footprint per year (KG CO2)
100
180
200
0
50
100
150
200
250
0% 50% 100%
WATTAGE
UTILIZATION
Turn stuff OFF (Desktop power usage)
https://principles.green/
From User Experience to Earth Experience
Video streaming CO2
v Fibre optic cable: 2 grams per hour
v Copper cable: 4 gram per hour
v 3G 90 grams per hour
#WorldWideWaste
@gerrymcgovern
15 X more pollution
23 X more pollution
80 X more pollution
Hubstor, 2019
Archive Cool Hot PREMIUM
Pollution per GB for various types of Cloud Storage
From User Experience to Earth Experience
400 KB
2005
2 MB
2015
4 MB
2020
700 KB
2010
#WorldWideWaste
@gerrymcgovern
Mozilla’s overall
emissions in
2019 mtCO2e
(metric tons of
carbon dioxide
equivalent)
2%
From User Experience to Earth Experience
From User Experience to Earth Experience
Between 2011 and 2019, JavaScript file
size grew by over 600%, from an
average of 52 KB to 370 KB.
9 secs
#WorldWideWaste
@gerrymcgovern
Custom font use grew
by 850% between
2011 and 2018
#WorldWideWaste
@gerrymcgovern
From User Experience to Earth Experience
Format
GB per
hour
Times analog
call Source
Analog audio 0.0036 Quora
VOIP audio 0.027 8 Zoom
Standard 0.27 75 Zoom
720p HD 0.54 150 Zoom
4K 9 2,500 YouTube
8K 36 10,000 Cambridge
From User Experience to Earth Experience
38
www.customercarewords.com
38 How it will be carried out
39
www.customercarewords.com
How it works
1) Management interviews
2) Employee survey
3) Website audit
40
www.customercarewords.com
Management interviews
Actual
Score
Optimal
Score Weight
Total
Actual
Score
Total
Optimal
Score
Culture
Culture of e-waste and data waste reduction? 5 500 0 2500
Culture of buying and creating durable things? 5 500 0 2500
Multi-disciplinary, cross functional collaboration? 5 500 0 2500
Collaboration spaces, online communities managed? 5 500 0 2500
Detailed, up-to-date, usable staff profiles? 5 500 0 2500
Professionalism: Content / data is created and managed by employees
who have the skills and time to manage it professionally? 5 500 0 2500
Full life cycle responsibility for data, content, information (creation,
publishing, review, maintenance, archiving, deletion)? 5 500 0 2500
Sharing encouraged and promoted? 5 500 0 2500
Reuse encouraged and promoted? 5 500 0 2500
Reducing creation (code, content, emails, meetings, printing)
encouraged? 5 500 0 2500
Collection of personal data only where there is a compelling need? 5 500 0 2500
Metrics on total life cycle costs of data / content? 5 500 0 2500
41
www.customercarewords.com
Employee survey
1) Multi-disciplinary, cross functional collaboration
2) Content / data practice
3) Sharing, reuse
4) Device usage
5) Communication
42
www.customercarewords.com
Website audit
1) Page weight
2) Page download speed
3) Static versus database
4) Hosting, archiving, deletion
5) Images
6) Videos
7) Metadata
8) HTML
9) JavaScript
10)CSS
11)Fonts
12)Third party plugins
13)Caching
14)Tracking
15)Bots
16)Content Delivery Network (CDN)
17)Errors
43
www.customercarewords.com
Rating
A B C D E
80% -
100%
60% -
79%
40% -
59%
20% -
39%
0% -
19%
Edinburgh
London
Dubai
@UserVision
www.uservision.co.uk
hello@uservision.co.uk
Thank you
Please let us know your feedback
Chris Rourke
Gerry McGovern
Woodland Trust: https://bit.ly/2ONf8Ed
45
www.customercarewords.com
+353 87 238 6136
@gerrymcgovern
gerry@customercarewords.com
Thank you
customercarewords.com
WWW.

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From User Experience to Earth Experience