Future Mobile Strategies You Can't Afford To Neglect
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The document discusses future mobile strategies that are essential for marketers, emphasizing the evolution from non-mobile to behavior-driven marketing. Key approaches include responsive design, context marketing, utility marketing, and the use of big data for enhancing mobile experiences. The text also highlights the importance of transparency, audience engagement, and personalizing marketing efforts to build trust and effectively utilize mobile technology.
Future Mobile Strategies You Can't Afford To Neglect
- 1. © Emarketeers 2013 “Future Mobile Strategies You Can't Afford To Neglect” With Jeremy Rosenberg 17 July 2013
- 2. Page Welcome to the age of anxiety 30 25 20 15 10 5 0 1991 2001 200920061996 World tissue/toilet paper consumption - RISI Million Tonnes
- 3. Page “The invitedand the ignored” (Interruptions will no longer be tolerated)
- 4. Page Mobile strategy approaches • Made for mobile – Responsive design and beyond – Mobile advertising • Mobile enhanced experience – Context marketing – Mobile payment – 2nd screening – Utility marketing • Mobile relationship management – Big data + Geo-location + Push
- 5. Page The evolution of mobile Tech driven People driven 1st Wave: Non-mobile driven 2nd Wave: Mobile driven 3rd Wave: Behaviour driven
- 6. Page Made for mobile – responsive
- 7. Page Made for mobile – responsive
- 8. Page Made for mobile – responsive
- 9. Page Made for mobile – responsive
- 10. Page Made for mobile – responsive
- 11. Page Made for mobile – responsive
- 12. Page Made for mobile – responsive
- 13. Page Made for mobile – responsive
- 14. Page Made for mobile – advertising
- 15. Page Made for mobile – advertising
- 16. Page Made for mobile – advertising
- 17. Page Rising Stars Made for mobile – advertising
- 18. Page Made for mobile – advertising
- 19. Page Made for mobile – advertising 9.30% 5.20% 0% 2% 4% 6% 8% 10% Mobile Rising Star Ad Standard Mobile Banner Ad Source: ComScore Brand Survey Lift Mobile Percentage of consumers who interact with ads
- 20. Page Made for mobile – advertising Chok! Chok! Chok!
- 25. Page Second screening • 85% of tablet/smartphone owners use their device whilst watching TV at least once a month • 40% do so daily • 33% of Twitter users tweeted about TV related content in 2012 • 44% of tablet owners and 38% of smartphone owners access social media daily whilst watching TV • 26% of tablet users looked up product info for an ad seen on TV in 2012 • 15% of smartphone users did the same
- 26. Page Second screening Watch with ebay
- 28. Page Second screening First UK broadcaster to launch a dedicated second- screen companion app
- 33. Page Big data and mobile DeliveryCollection 6 billion mobile users
- 34. Page Big data and mobile DeliveryCollection 6 billion mobile users Geo-location Push notification Analytics Mobile use activity Predictive modeling
- 35. Page Challenges • Analytics and interpretation • Security and privacy • Storage
- 36. Page Big data and mobile
- 37. Page What you need to do now • Be transparent, be a good citizen, build trust • Ask the audience • Location, location, location • Track everything • Analyse, analyse, analyse, • Think globally, act hyper personally • Get the invitation
- 38. Page Thank you! • See all our courses at: http://www.emarketeers.com/training-courses/ • Or call us on 0845 680 1235 or follow us… @Emarketeers http://www.facebook.com/Emarketeers http://www.linkedin.com/company/Emarketeers http://emarketee.rs/PrvY0Q