G325 1a - real media conventions
- 1. Question 1a general points What does the question assess? • What did you do? • How did you do it? • How did your skills develop? • All supported with examples. . . • Focused on the relevant area LO: To analyse and reflect on our methods in a particular skill area.
- 2. Reflect on your selection and rejection of real media conventions What can you remember? Write a list, for each project, of. . . a.Conventions you saw in your research and conformed to b.Conventions you saw and consciously challenged LO: To analyse and reflect on our methods in a particular skill area.
- 3. Sample question Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how your skills developed over time. LO: To analyse and reflect on our methods in a particular skill area.
- 4. Advice from the OCR chief examiner ‘You need to do more than just say ‘I looked on YouTube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.’ LO: To analyse and reflect on our methods in a particular skill area.
- 5. Read through the examples for this question (you also have examples for some other questions). Find/highlight evidence in each example of the following: •Explanation of influences on AS work •Explanation of influences on A2 work •Judgment on best/most effective •Ideas on conventions that were rejected •Reasons why and effect •Links to genre •Links to audience LO: To analyse and reflect on our methods in a particular skill area.
- 6. There is more than one type of ‘convention’ involved. . . • Institutional conventions, e.g. what you would expect a media product from a certain type of organisation to be like/include. • Format conventions, e.g. what elements you would expect a film opening, music video, poster or digipak to include • Genre conventions, e.g. what kind of narrative, characters, setting and location, iconography, style (camerawork, mise-en- scene, editing and sound) you would expect from a product in that genre. LO: To analyse and reflect on our methods in a particular skill area.
- 7. What did you do? • Institutional conventions – did you identify any of these in your research? How did you use them within your productions? Did this improve? • Format conventions – how did you establish what these were? How did you go about using them and making sure an audience could recognise your product? Did this improve? • Genre conventions – ‘Genre is a product of instances of repetition and difference’ (S. Neale). How did you select what to repeat? What did you decide to keep ‘different’? Did this develop or change? How did the change improve the work? LO: To analyse and reflect on our methods in a particular skill area.
- 8. Relevant key concepts and theories – how are they applied in the example • Genre: How could your selection of iconography prove Buscombe’s idea? • Narrative: Did your thriller use Todorov/Propp? Goodwin/Vernallis? • Audience: How would audiences gain gratification from your use of conventions? LO: To analyse and reflect on our methods in a particular skill area.